Media Buyer - Push, Pop, In-App Traffic

🚀 About the role

We are looking for a Media Buyer (Push / Pop / In-App Traffic) to scale utility mobile applications across Push, Popunder, In-App and performance traffic networks.

You will be responsible for launching, optimizing, and scaling campaigns with a strong focus on profitability, creative testing, funnel optimization, and sustainable volume growth.
 

⚡ Responsibilities

• Launch and scale campaigns across Push, Popunder, In-App and Native traffic sources
• Manage and optimize traffic from networks such as RichAds, PropellerAds, RollerAds, EvaDav, AdMaven, Zeropark, Clickadu and similar platforms
• Build and optimize funnels (Ad → Store Page / Web Funnel → Subscription → Purchase)
• Generate and test hypotheses for creatives, angles, audiences and placements
• Manage budgets and optimize campaigns towards CPA, ROI and ROAS targets
• Analyze campaign performance metrics (CTR, CPC, CPI, CPA, ROAS, Retention, LTV)
• Collaborate with designers to produce and iterate creatives at scale
• Test new GEOs, networks, placements and bidding strategies
• Identify winning setups and scale them while maintaining profitability
• Monitor traffic quality, fraud indicators and campaign stability
   

✅ Requirements

• 2–3+ years of experience with Push, Pop, In-App or Native traffic sources
• Strong understanding of performance marketing principles and mobile acquisition funnels
• Experience working with utility, VPN, cleaner, security or subscription-based applications
• Experience with tracking platforms such as:
  • Voluum
  • Binom
  • RedTrack
  • Keitaro
• Knowledge of attribution and analytics tools:
  • AppsFlyer
  • Adjust
  • Firebase
  • Google Analytics
• Proven ability to scale campaigns profitably
• Strong analytical and data-driven mindset
• Experience working with Tier-1 GEOs (US, CA, UK, AU) is preferred
• English level B1+
   

🔥 Nice to have

• Experience with iOS subscription apps
• Experience with utilities, VPN, AI apps or mobile SaaS products
• Knowledge of anti-fraud solutions and traffic quality monitoring
• Experience running campaigns on Moloco, DSPs or OEM traffic sources
• Understanding of App Store Optimization (ASO) fundamentals
• Basic creative strategy and copywriting skills
   

🎯 KPIs

• ROI / Profitability
• CPA stability

• Spend scaling

   

🎁 We offer

• Fully remote work
• Fast execution and minimal bureaucracy
• Access to substantial advertising budgets
• Opportunity to work on utility apps with global reach
• Freedom to test new traffic sources and strategies
• Growth path to Senior Media Buyer, Team Lead or Head of Acquisition roles