Senior\ Head of Marketing

Senior\ Head of  Marketing to join an international innovative IT product company and iGaming platform provider, part of a global investment holding, dedicated to developing advanced deep-tech solutions for the iGaming industry, which is a part of the investment holding. 

The company develops and delivers a full-cycle Casino & Sportsbook solution (fiat & crypto), and provides operational, marketing, and licensing support.

The product – modular iGaming platform (18,000+ games)

Main markets – Global focus; Tier 1–3 markets (EU, LATAM,  Asia).

Company size: 90+ employees 

Role: in a commercial department

Office/work mode: Offices in Armenia, Dubai, Cyprus; fully remote

Requirements:

• Proven experience in a Senior \ Head of Marketing role within the B2B Gambling industry (providers, platforms).
• Experience in participating in the development and implementation of marketing strategy, setting priorities, and allocating marketing resources.
• Experience in planning and managing marketing budgets, adjusting strategies based on performance data.
• Strong hands-on expertise in one of the organic or performance channels.
• Practical experience in launching and managing key marketing channels (SEO, PR, and brand awareness).
• Experience coordinating and managing outsourcing teams (content, design, SEO etc.)
• Deep understanding of key performance metrics and stages of the B2B sales funnel (lead, MQL, SQL, demo, deal conversion), with the ability to make data-driven decisions.
• English - B2+

Responsibilities:

• Participation in building a marketing system from scratch, including strategy development, processes, and key marketing activities from scratch.
• Brand positioning and development from scratch, alongside the commercial team
• Plan and manage marketing budgets, ensuring effective allocation of resources. 
• Planning, launching, and managing organic channels (SEO, content marketing, brand event marketing).
• Launching of paid channels (LinkedIn Ads, Google Ads, Facebook Ads), as well as selecting and working with outsourcing agencies.
• Monitoring marketing KPIs: lead volume, MQL, SQL, CAC, CPL, ROI/ROMI, sales funnel conversion rates, and traffic quality.
• Selection, preparation, and representation of the company at key industry events, ensuring successful execution and follow-up.
• Representing the brand in the market, increasing brand awareness, and building trust among partners. 
• Reporting to the commercial director