SMM (Social Media Manager)

We are a fast-growing retail chain with 40+ locations across Thailand's,we're building a brand that people genuinely want to talk about — and we need an SMM Manager who can make that happen.

Responsibilities

Strategy & Content

• Develop and maintain a content strategy for key platforms, considering Thailand's advertising restrictions
• Own the content plan: rubrics, formats, tone of voice, seasonal relevance, new SKU launches, events, and in-store activities
• Create and adapt content: copywriting, scripts, stories, Reels/shorts, and simple visuals in collaboration with the designer and brand team

Social Media & Community

• Manage daily posting: feed, stories, comments, DMs, moderation
• Develop UGC mechanics that encourage content creation from store visitors
• Support offline activities and events through social media
• Participate in influencer selection and coordination

Analytics & Performance

• Track key metrics: reach, ER, follower growth, engagement, saves, link clicks, story replies
• Prepare clear monthly and campaign reports: what worked, what didn't, and why
• Continuously test new formats: Reels, polls, guides, carousels, lives, collab content

Requirements

• 2–3+ years of experience as an SMM Manager in lifestyle, FMCG, restaurants/bars, beauty, health & wellness, or other emotionally-driven categories
• Understanding of how to build a community around a brand — not just maintain a feed
• Hands-on experience with Reels and short-form video: basic editing, storytelling, pacing
• Comfortable in a fast-moving environment with frequent launches, tests, and rapid pivots
• English Upper-Intermediate or higher — for content creation, influencer communication, and engaging with tourists in comments

Nice to Have

• Experience launching UGC and referral mechanics: challenges, promo codes, offline activations
• Experience working with UBT traffic