Team Lead of SMM (Worldwide)

Hi everyone!

We are expanding our team and inviting a Team Lead of SMM (Worldwide) to join our fast-growing international project in the  iGaming industry.

We are building a product for a global audience and looking for a strong SMM professional who understands iGaming communities, audiences, and social growth in high-competition markets.

We expect:

• 3+ years of experience in SMM, including experience in a leadership or senior role;
• Proven experience in the iGaming industry and other related niches;
• Strong understanding of audiences and Web3 communities;
• Experience building and managing Telegram and Discord communities at scale;
• Deep understanding of player behavior and engagement mechanics in iGaming/Web3 products;
• Experience creating and executing global SMM strategies;
• Hands-on experience with Discord, Telegram, X (Twitter), Instagram; experience with TikTok and Facebook is a plus;
• Understanding of iGaming/Web3 marketing restrictions and GEO-specific compliance requirements;
• Experience working in high-risk niches (iGaming, etc.);
• Strong analytical mindset and ability to track and interpret engagement and growth metrics;
• Experience managing SMM and Community teams;
• Ability to plan, structure and prioritize tasks in a fast-paced environment;
• English B2 or higher (spoken and written);
• Strong communication skills and proactive mindset;
• Results-driven attitude and ability to execute quickly;
• Ability to work cross-functionally with product, marketing, and growth teams.

Your main tasks:

• Develop and implement a global Social Media Strategy for the project across all key platforms (Discord, Telegram, X, Instagram);
• Build and scale iGaming communities and maintain strong engagement within them;
• Develop and execute content strategies tailored to Web3 and iGaming audiences;
• Create and manage content plans for all social platforms;
• Lead and coordinate the SMM and Community Management team;
• Drive community growth and retention initiatives;
• Implement engagement mechanics such as community events, contests, and loyalty activities;
• Conduct market research and competitor analysis within the iGaming space;
• Monitor performance metrics and continuously optimize SMM campaigns and community engagement;
• Collaborate with product, marketing, and analytics teams to support player acquisition and retention goals;
• Ensure all social media activities comply with industry regulations and GEO restrictions;
• Regularly report on community growth, engagement metrics, and strategic performance to stakeholders.

We offer:

• A cozy office in the city center of Riga or remote work;
• Competitive salary with annual performance review;
• Official employment;
• 100% sick-day pay & 17 working days of vacation;
• Medical insurance;
• Compensation for sports activities (gym, swimming pool, yoga);
• Bonuses and gifts for important dates;
• Modern and high-quality equipment;
• Regular team-building events;
• Supportive and professional management.
  
  Hiring process:
• HR interview;
• Technical interview.
  
  If you have a passion for SMM, extensive knowledge of the IGaming industry, and thrive in a fast-paced environment, this is an exciting opportunity to be at the forefront of innovation in SMM marketing.