Lead SMM Manager (iGaming)
We’re looking for a creative and data-driven Lead SMM Manager to strengthen our brand presence across key social media platforms (with a focus on Instagram, Telegram) in the iGaming field.
Requirements
- 1–2+ years of proven SMM experience in iGaming industries is must;
- Working with LATAM markets will be a plus.
- Experience with managing Instagram, Telegram; Youtube, Facebook, Twitter will be a plus.
- Proven ability to produce 20+ high-quality posts monthly — from concept to final visuals and copy.
- Confident with photo/video tools and basic design principles (composition, typography, color).
- Data-driven approach to performance tracking and campaign optimization.
- Ability to quickly adapt and localize social trends for niche audiences.
- Excellent communication and teamwork.
- English — Upper-Intermediate or higher; Spanish will be a plus.
Responsibilities
- Develop and execute a social media strategy to grow brand awareness and engagement in the iGaming niche.
- Plan, create, and manage a content calendar (posts, stories, reels, interactive formats) aligned with marketing and product goals.
- Manage and grow social channels — primarily Instagram, Telegram, plus Youtube, Facebook, Twitter (X)
- Collaborate with designers, copywriters, and marketing teams to deliver engaging, on-brand visuals and copy.
- Track and analyze performance metrics, prepare reports, and optimize campaigns based on data.
- Identify and adapt new trends and formats to enhance audience engagement and visibility.
- Drive community interaction through creative campaigns — giveaways, tournaments, collaborations, and other initiatives.
- Coordinate with Product, CRM, and Design teams for timely and aligned content delivery.
Working conditions: - 28 calendar days of vacation
- Paid sick leave
- Sports compensation
- Compensation for courses and training
- Day off for birthday
- Flexible work schedule
- Regular salary reviews
- Salary paid at a favorable rate
- Non-toxic work environment, free of bureaucracy
- Stable salary payment
Required skills experience
| SMM Strategy | 2 years |
| Social Media Management (SMM) | 3 years |
Required languages
| English | B1 - Intermediate |
| Ukrainian | Native |
Social Media Marketing, communication skills, Facebook Ads, English, copywriting, Instagram, Content Creation, Content Planning, Brand Marketing, Facebook/Instagram Ads
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