Retargeting Media Buyer

We are looking for a Senior Retargeting Media Buyer who will be responsible for driving growth in key monetization metrics of the existing user base: REG (Registrations); FTD (First-Time Deposits); RD (Repeat Deposits). 

The core objective is to build a systematic user re-engagement and reactivation model through DSP / SSP / Meta Ads, as well as test and implement cross-channel retargeting strategies.

This is a strategic role with direct impact on revenue, LTV, and ROI. We expect not just campaign launches, but the development of a full-scale performance system.

What You’ll Do:

• Launch and scale retargeting campaigns across all user segments
• Increase REG → FTD conversion rate
• Improve RD rate and LTV
• Reactivate dormant users
• Build cross-channel retargeting strategy
• Conduct ongoing A/B testing and optimization

• Prepare performance reports with a focus on revenue impact

   

What Success Looks Like:

• First campaigns launched within the first month
• Implementation of a segmentation model (REG / FTD / RD)
• RD rate growth within 2–3 months
• Consistent ROAS and ROI growth
• Reduced eCPA while maintaining LTV
• Established A/B testing framework
• Transparent cross-channel retargeting model

Requirements:

• 2+ years of experience in media buying / performance marketing within iGaming
• Hands-on retargeting experience via DSP / SSP / Meta Ads
• Experience building campaigns focused on FTD and RD
• Strong understanding of unit economics (LTV, CAC, ROI)
• Experience with A/B testing
• Ability to analyze cohort performance
• Experience with tracking systems (postback, event-based tracking)
• Ability to independently manage budgets and make data-driven decisions
• Experience collaborating with web analysts, data analysts, and design teams

Nice to Have:
 

• English level B1–В2
• Experience with AppsFlyer / Adjust / Keitaro
• Experience with programmatic platforms

• Experience building retargeting processes from scratch

   

What We Offer:

• Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year
• Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow
• Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends
• Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together
• Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.