SMM Manager

Social Media Manager 

Real Estate, Construction | Fully Remote

About the Company

We are a private family office managing and developing multiple real estate and construction projects. Our focus is long-term value creation through high-quality residential development.

We are building our first serious online presence - not for vanity metrics, but as a digital portfolio and lead funnel that clearly shows what we build, how we build it, and the problems we solve along the way.

Why We’re Hiring

We already have a large library of raw content: drone footage, construction-site videos, progress updates, before/after material, and internal recordings from multiple projects.

What we don’t have is someone who can turn that raw material into cohesive, story-driven short-form content and grow social channels consistently from zero.

This role exists to build and run that system end-to-end.

Platforms

• Instagram (Reels + Stories)
• TikTok
• YouTube Shorts
• Optional later: X (Twitter) for brand voice and engagement

What You Will Do

1. Build the social presence from scratch

• Set up or restructure accounts (bios, highlights, pinned posts, link flow).
• Define a clear visual and tonal direction (colors, fonts, subtitles, pacing, voice).
• Create a simple, practical brand system that can be followed (not an agency-style brand book).

2. Turn raw footage into compelling short-form content

• Select, edit, and package raw videos into story-driven clips.
• Focus on why something matters, not just how it looks.
• Repurpose one core video across platforms correctly (format, captions, hooks).
• Maintain a consistent posting cadence:
  • Target: 2–3 short videos per week
  • Stories posted regularly (some scheduled, some real-time)

3. Content planning & storytelling

• Build monthly content calendars with clear logic:
  • What is being posted
  • Why it’s being posted
  • How posts connect to each other
• Mix formats:
  • Project progress & behind-the-scenes
  • Educational content people save and share
  • Credibility content (process, challenges, solutions)

4. Community & engagement

• Respond to comments and messages in the brand’s voice.
• Proactively engage from the company account in relevant niches.
• Use platform features (trial reels, polls, Q&A, stories) to grow organically.

5. Growth experiments & basic analytics

• Test hooks, formats, posting times, and series.
• Run small paid experiments when appropriate (basic Meta/TikTok ads).
• Track and report what works, what doesn’t, and what to try next.

What Success Looks Like

• A consistent publishing system that runs without micromanagement.
• Clear improvement in engagement, retention, and profile actions over time.
• A social profile that functions as a credible digital portfolio.
• Early inbound interest/leads generated through content (quality > quantity).

No promises like “X followers per day.” We care about disciplined execution and learning.

Working Model

• Fully remote
• Flexible schedule, but reliable overlap with US-aligned working hours is required for coordination and timely posting
• You work directly with the internal team and shape the storytelling direction

Compensation

• Negotiable, depending on experience and execution level
• Full-time engagement preferred
• Long-term/permanent collaboration is the goal if performance is strong

Required Experience

• Proven experience growing or managing social media accounts (from zero or early stage).
• Strong understanding of short-form video and platform dynamics.
• Ability to edit video independently (CapCut, Premiere Pro, Final Cut, or similar).
• Clear sense of storytelling and visual cohesion.
• Ability to work independently, stay organised, and own results.
• Comfortable using analytics and adapting strategy based on data.
• Solid written English (AI tools allowed — output quality matters, not the method).

Nice to Have

• Experience with real estate, construction, architecture, or other “non-glamorous” industries.
• Experience collaborating with creators or running small ad campaigns.
• Ability to think in series, not just one-off posts.

This Role Is NOT a Fit If

• You only “post content” but don’t analyse or iterate.
• You require a fully built brand book before you can start.
• You expect separate editors, designers, or copywriters for basic execution.
• You are looking for a purely creative role without accountability for growth.

Why Join Us

You’ll get to work directly with the founder, on creative freedom projects that blend storytelling, real estate, and entrepreneurship. We move fast, experiment often, and value initiative over bureaucracy. If you’re ambitious, organized, and hungry to build something from the ground up — we want to hear from you.

How to Apply

Please send:

1. Links to social media accounts or projects you’ve worked on (and what you personally did).
2. 2–3 short-form videos you’re most proud of (with brief context).
3. A short explanation of how you would turn raw construction footage into a 4-week content plan.