Growth / Go-To-Market Manager

About the Company 

We are a private family office managing and developing multiple real estate and construction projects. Our focus is long-term value creation through high-quality residential development.

We are building a structured go-to-market engine around our development activities. This is not about building social media for vanity. It is about validating demand, building credibility, and creating a scalable digital acquisition channel for future services.

Why We’re Hiring

We already have assets:

• Completed and ongoing development projects
• Drone footage, construction-site videos, before/after material
• Access to architects, contractors, and real-world case studies

What we don’t have is a performance-driven operator who can:

• Define our positioning
• Package our services clearly
• Build a simple but functional digital presence
• Test market demand
• Generate early inbound leads

This role exists to build and own that system end-to-end.

Scope of Responsibility

This is not a pure SMM role.

You are responsible for designing and executing the go-to-market strategy for a real estate and construction vertical.

What You Will Do

1. Define Positioning & Offer Structure

• Clarify what we are selling (remodeling, design-build, consulting, full-cycle development).
• Define ideal client profiles.
• Shape clear service packages.
• Align messaging with real market demand.

No generic brand books. Clear offers that convert.

2. Build the Digital Infrastructure

• Launch or restructure website (lean, conversion-focused).
• Build social presence with strategic intent.
• Create simple lead capture flows.
• Implement tracking for performance (traffic, leads, cost per inquiry).

Output > aesthetics.

3. Turn Real Projects Into Demand Assets

• Convert raw footage into authority-building content.
• Develop narrative-driven short-form videos.
• Create structured content series (not random posts).
• Repurpose content across platforms intelligently.

Platforms:

• Instagram
• TikTok
• YouTube Shorts
• Optional: X (Twitter) for authority positioning

4. Launch & Test Growth Channels

• Run small paid experiments (Meta, TikTok).
• Test hooks, offers, landing pages.
• Track results and iterate fast.
• Focus on lead generation and pipeline building.

This is experimentation-driven execution.

5. Own Performance

You will operate with clear output expectations:

First 30–45 days:

• Website live
• Defined offer structure
• Structured content engine running
• Initial paid experiments launched
• First inbound leads generated

If nothing measurable moves, something is wrong.

What Success Looks Like 

• A functioning digital acquisition system.
• Early qualified inbound inquiries.
• Clear market validation of service demand.
• Content that builds authority and trust.
• Reporting based on outcomes, not activity.

We do not measure success by follower count.
We measure traction.

Working Model

• Fully remote.
• Flexible schedule.
• Clear weekly output targets.
• 30-day structured trial period with defined KPIs.
• Continued collaboration based strictly on performance.

Compensation

Negotiable based on experience and ability to deliver measurable results.

Performance-based bonus structure available tied to lead generation or project acquisition.

We prioritise capability over cost.

Required Experience

• Experience launching or growing early-stage projects from zero.
• Experience in growth marketing, product marketing, or GTM roles.
• Ability to build simple funnels and test paid acquisition.
• Strong short-form video understanding.
• Ability to operate independently without micromanagement.
• Comfort being measured by outcomes, not hours worked.

Nice to Have

• Real estate or construction experience.
• Startup or early-stage company experience.
• Experience running lean growth experiments.
• Experience managing both content and performance channels.

This Role Is NOT a Fit If

• You only execute content without tying it to business outcomes.
• You require constant direction.
• You measure success by posting frequency.
• You avoid accountability for measurable performance.
• You are uncomfortable working in a fast, trial-driven environment.

Why Join

You will work directly with the founder and build a vertical from the ground up.

This is not a “post and schedule” position.
This is an opportunity to design and own a real go-to-market engine inside a growing private investment environment.

If you want responsibility and are comfortable being measured by results - apply.