Head of SMM

We are looking for a Head of SMM with a strong performance mindset, who sees social media as a traffic and revenue channel, not just a branding tool. You understand how to turn content into registrations and FTDs, work confidently with paid and alternative traffic sources, think in funnels and KPIs, and can lead an in-house team to measurable results in Tier-1 markets.

HOW YOU WILL MAKE AN IMPACT

• Lead a revenue-driven SMM strategy focused on traffic monetization.
• Build and scale social funnels: content → engagement → traffic → registration → FTD.
• Own full-funnel KPIs: ER, CTR, CR, CPA, FTD, Reg2FTD, LTV.
• Manage SMM as a business unit: content, paid social, community, partnerships.
• Oversee paid social traffic (Meta, TikTok, X) and alternative sources (AdsGram-like).
• Collaborate with media buyers or lead testing and scaling independently.
• Analyze traffic quality: retention, FTD, redeposits.
• Build Tier-1 Tone of Voice and scalable content systems (IG, TikTok, X).
• Lead and develop an in-house SMM team.
• Work cross-functionally with performance and influencer teams.
• Optimize decisions based on data and ROI.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 4+ years in Gambling / Betting / Esports (Tier-1).
• Proven experience monetizing SMM traffic.
• Strong performance mindset and KPI ownership.
• Hands-on paid social & alternative traffic experience.
• Advanced understanding of funnels and metrics (CPA, FTD, LTV).
• Experience managing SMM teams.
• Advanced English.

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)