SMM Manager B2C, Casino - Gambling

Let’s start with a hello 👋

If you understand how casino brands really work, know how to hook a mass B2C audience, feel trends before they peak, and think like an arbitrageur — we’re definitely on the same side.

We’re an international company building and scaling B2C online casino products.
Right now, we’re looking for an SMM Manager who will take full ownership of our social media presence, drive engagement, and directly contribute to player acquisition, retention, and loyalty.

Key platforms: Telegram, Instagram, TikTok (optional), Twitter / X.

What you’ll be doing

• Develop and execute a B2C SMM strategy for online casino brands.
• Manage and grow brand accounts on Telegram, Instagram, TikTok, and Twitter/X.
• Create engaging and conversion-focused content:
  • posts and stories,
  • bonus, promo, and tournament announcements,
  • interactive mechanics, contests, giveaways,
  • short-form videos, memes, and trend-based content.
• Build a strong emotional brand image that drives trust and motivation to play.
• Work with the community: comments, DMs, chats, engagement, loyalty.
• Launch SMM activities aimed at deposits, retention, and referral mechanics.
• Prepare briefs for designers and ensure consistent visual style and tone of voice.
• Test new formats, hypotheses, and platforms.
• Analyze performance and impact: engagement rate, reach, audience growth, influence on deposits and LTV.
• Collaborate closely with marketing and media-buying / arbitrage teams.

Who we’re looking for

• 2+ years of experience in SMM, ideally in casino / gambling / betting / crypto / nutra.
• We welcome candidates from traffic arbitrage — if you understand CPA, funnels, and player behavior, you’re a strong fit.
• Solid understanding of B2C audience acquisition and retention.
• Strong sense of trends, memes, and viral mechanics.
• Ability to create content that engages and converts, not just “looks nice”.
• Knowledge of gambling industry specifics and restrictions.
• Data-driven mindset: you see SMM through business and revenue metrics, not vanity metrics.
• Proactive, independent, and growth-oriented.

Nice to have

• Experience working with casino brands or iGaming communities.
• Understanding of affiliate and arbitrage traffic logic.
• Experience with Telegram mechanics, bots, and gamified engagement.