PPC Specialist (Google)

CLUST is a venture builder where successful businesses grow.
Young entrepreneurs launch and scale projects within our ecosystem, and specialised professionals realise their professional potential. We aim to work with talented entrepreneurs to learn and turn great ideas into profitable businesses.

Now, we’re looking for a PPC Specialist for a Health&Fitness company — a genuinely strong performer who will own and scale Google Media, strengthen performance efficiency, and help us grow in Tier-1 markets with a clear ROI focus.

What to expect:
— Real ownership: you’ll shape how Google Media grows, end to end.
— Tier-1 focus: US and other priority markets.
— Startup pace: flat structure, transparency, quick decisions, no red tape.
— Supportive leadership: we value speed, creativity, and initiative — and give you the trust to act.
— Strong team around you: you’ll work closely with Growth/UA, Product, Creative, and Analytics.

What you’ll do:
— Own Google Media (Display + Demand Gen): build the structure, scale, and optimize toward ROI and growth.
— Ramp up fast (first 1–2 months): grow sustainably, not through one-time spikes.
— Support Google Search (light-touch): keep it stable, share insights, stay aligned with the growth strategy.
— Make scaling easier: improve processes and automation (rules/scripts, feed-based setups, smart bidding, workflows).
— Think in funnels: look beyond ads into landing flows and conversion steps, and suggest improvements.
— Turn data into action: spot shifts, find drivers, and translate them into clear next steps (creatives, audiences, bidding, placements, feeds, landing flows).
— Work with creatives: analyze what’s working (angles, hooks, formats) and run structured tests.
— Track the market: monitor competitors and trends to find new targeting and messaging angles.
— Collaborate cross-functionally: align with Growth/UA, Product, Creative, and Analytics to maximize ROI.
— Help grow TikTok: support or lead initial scaling with ROI discipline and a clear testing approach.

What we’re looking for:
— 3+ years in PPC with hands-on ownership of Google Ads.
— Budget ownership: experience managing $50k+/month total spend with ROI-first decisions.
— Google Search + web funnels: experience with landing flows, conversion tracking, and funnel optimization.
— Demand Gen/Display: proven scaling from $20k/month+.
— Creative analysis: you can clearly explain what’s working, what’s not, and what to test next.
— Automation: practical experience with rules/scripts, feeds, smart bidding strategy, and workflow automation.
— Strong analytics: you can turn complex performance data into simple, high-impact actions.
— Ownership + communication: you can explain what’s happening, why, and what we do next.
— English: B2 or higher.

Nice to have:
— Domain experience: Health & Fitness, Education, or MedTech.
— TikTok Ads expertise.

What we offer:
— Work from anywhere with a fully remote setup that adapts to your lifestyle.
— Flexible working hours that align with your most productive rhythm.
— Basic benefits package, including paid vacation, sick leave, and more.
— Personal and professional support, with advocacy available when you need a hand.
— Access to a curated corporate library filled with resources to fuel your continuous learning and development.

We’re not looking for someone to just “join the team” — we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you — send over your CV, and let’s talk!