Email Marketing / Marketing Automation Specialist (Blueshift) for an Online News Media

FlexMade is looking for an Email Marketing / Marketing Automation Specialist to join a long-term project for a U.S.-based digital media company.

This role is focused on email marketing operations and automation inside Blueshift CDP, including building email flows, working with user segments, personalization logic, and ensuring high-quality delivery.
It is not a pure HTML email development role — most of the work happens through automation, logic configuration, and low-code tools within the CDP.
 

Team & collaboration format

• The email/automation team currently consists of 4 people (team lead + 3 specialists).
• Long-term collaboration is expected.
   

How the work is structured

Most day-to-day tasks are performed inside Blueshift CDP, a large platform for email marketing and automation.

The role includes working with:

• email sequences and automation flows;
• user segmentation
  (e.g., users interested in Health, Money, Universities, etc.);
• automation logic, including:
  • first email → delay → follow-up;
  • if / else conditions;
  • triggers based on user actions on the website;
  • time-based sends after specific events.
     

Low-code & visual configuration

A significant part of the role involves low-code and visual setup, such as:

• working with drag-and-drop editors;
• selecting and configuring existing templates;
• setting conditions for when specific content blocks are displayed
  (e.g., different images or messages depending on the scenario or segment).
   

About templates and technical work

This role is not about constant manual HTML email coding or working in a code editor all day.

• Most templates are simple, classic newsletter formats:
  • no complex animations,
  • no parallax or unstable effects.
• In many cases, templates are configured directly inside the platform using visual tools.
• HTML / CSS / Liquid are still important, but mainly for:
  • adapting and fine-tuning templates;
  • configuring personalization and dynamic content;
  • fixing bugs;
  • testing and quality control.
     

What kind of specialist we are we looking for

The ideal candidate:

• feels comfortable working with CDPs and email marketing platforms;
• can logically and carefully build and maintain email automations;
• is highly detail-oriented and quality-focused:
  • correct segmentation,
  • relevant content for the right audience,
  • avoiding situations where users receive incorrect or irrelevant emails;
• communicates proactively, asks clarifying questions, and aligns decisions with stakeholders — rather than executing tasks blindly.
   

Communication & English

• At the beginning, there will be a lot of live communication, including:
  • video calls,
  • discussions around automation logic,
  • joint setup of initial scenarios.
• Therefore, confident spoken English is required, not just written communication.