Creative Producer

We are looking for a passionate Creative Producer to join us and make our products greater!

Responsibilities:

• Analyze and survey the advertising market to identify current trends and audience preferences, and creative opportunities;
• Develop unique and compelling concepts for advertising campaigns;
• Create detailed shooting briefs for content creators, ensuring alignment with creative strategy;
• Create clear tasks for the design team;
• Analyze key metrics of advertising campaigns to assess effectiveness and make necessary adjustments;
• Evaluate creative A/B tests to identify high-performing assets and iterate accordingly;
• Leverage AI tools and platforms to streamline ideation, content creation.

What drives success for this role:

• Proven experience in copywriting and marketing, preferably in the Health & Fitness industry;
• Strong understanding of the advertising market, consumer behavior, and current trends;
• Experience with advertising platforms such as Meta (Facebook, Instagram), TikTok, Pinterest, etc.;
• Confidence in working with data and key ad metrics to guide creative decisions;
• Ability to use AI-driven tools (e.g., ChatGPT, Sora, Midjourney, etc.) for ideation;
• Creativity and the ability to generate and implement new ideas
• Strong creative thinking skills with a strategic mindset and the ability to translate insights into original ideas;
• Ability to evaluate the results of creative tests, draw insights, and refine creative approaches accordingly;
• Excellent collaboration skills and attention to detail in execution.