Content Manager (B2B)

Forward Group — AI Orchestration Platform for Logistics

Forward builds the first AI Logistician — an autonomous AI agent that runs freight procurement, dispatching, negotiations, calls, documents, and workflows for carriers and shippers.

Our products:

• Cargohub → AI freight-procurement agent for enterprise shippers
• Cargofy → AI agent for trucking companies to automatically find, book, and manage loads

We operate across the US, Europe, and Asia, backed by top investors.

We’re building a Gong-level content engine to dominate the AI logistics category — and we’re looking for the person who can make it happen.

Role: B2B Content Manager

You will build a content machine that educates the market, fuels demand, strengthens our brand, and supports sales. Your work will shape how the world understands AI-first logistics.

You will report directly to the CMO.

What You Will Create (Your Core Outputs)

1. Educational Content (Demand Gen)

• Deep market analysis, logistics insights, SaaS playbooks, whitepapers
• Benchmarking reports (e.g., “AI Trends in Freight Procurement”)
• Comparable to Gong Labs — data-backed content that builds authority

2. Case Studies & Customer Success Stories

• Clear, credible enterprise-grade stories that build trust
• Format: written, video, slides, short social cuts
• Similar to Snowflake’s Fortune 500 case library

3. Thought Leadership for C-Level

• Articles, keynote scripts, interviews, podcasts
• Help shape Forward’s narrative: AI-first logistics → the new world standard

4. Sales Enablement Content

• One-pagers, decks, battlecards, competitor breakdowns
• KPI: real usage by Sales during live deals
• Help shorten deal cycles and increase win rates

5. Community & Social Content

• Content for LinkedIn, Slack groups, Telegram channels, industry forums
• Short, sharp, insight-rich posts that build daily brand presence

What You’ll Do Day to Day

• Run the full content lifecycle: research → draft → edit → publish → distribute
• Collaborate with CMO, Product, Sales, and Data teams
• Turn raw product insights and customer interviews into high-impact content
• Build a long-term content strategy for US, EU, and Asia markets
• Set up distribution systems (newsletters, communities, partnerships)
• Track performance and optimize based on real metrics

What Success Looks Like

• Forward becomes the #1 thought leader in AI logistics
• Sales team uses content in 80%+ of live deals
• Case studies drive trust with enterprise shippers and carriers
• Educational content becomes the top source of inbound demand
• Leadership content influences the market narrative

What We’re Looking For

• 2+ years in B2B SaaS content, copywriting, or marketing
• Strong storytelling skills (simple, clear, sharp writing)
• Experience writing long-form and short-form content
• Comfortable with technical products (AI, SaaS, logistics is a plus)
• Analytical mindset — able to turn data into insights
• High ownership, speed, and A-player standards

Why Join Forward

• Build the voice and narrative of the world’s first AI Logistician
• Work in a fast, ambitious, no-bureaucracy environment
• Competitive salary + growth opportunities into Content Lead / Head of Content
• Direct collaboration with C-level leadership
• Your content will shape an entire industry