Media Buyer (Gambling)

We’re a fast-growing licensed online casino targeting Tier 1 markets. We’re looking for a Facebook & In-App Media Buyer who can start campaigns from zero and scale them profitably.

Key Responsibilities:

• Launch and scale high-performance advertising campaigns across Facebook and/or In-App networks (Unity, AppLovin, Ironsource, etc.).
• Oversee full-cycle integrations between mobile applications, attribution platforms (AppsFlyer, Adjust), and trackers (Binom, Keitaro) to ensure flawless data flow.
• Conduct deep-dive analysis of active campaigns, optimizing for key performance indicators (ROI, CPA, LTV) to maximize profitability.
• Develop detailed briefs for the design team and motion designers; constantly test new creative angles and landing pages.
• Monitor daily expenditures and performance metrics, providing detailed daily reports to ensure budget efficiency and target alignment.
   

Requirements:

• At least 2+ years of hands-on experience in Media Buying, with a track record of managing high-volume traffic.
• Deep knowledge of the Gambling/iGaming vertical is mandatory.
• Strong experience in launching and scaling campaigns specifically for the Canadian market (Tier-1).
• Experience managing significant monthly budgets of $50,000+ with proven ROI.
• Solid experience working within professional arbitrage teams or media buying agencies.
• Expert knowledge of launching and optimizing campaigns for both iOS and Android platforms.
• A thorough understanding of the casino economy, including player lifecycle, conversion funnels, and retention metrics.
• English at a B2 (Upper-Intermediate) level or higher is required. Proficiency in Russian is a significant advantage.