Social Media Marketing (SMM) Manager Offline

📣 We’re Hiring: Social Media Marketing (SMM) Manager — Remote

OrangeUni is growing, and we’re looking for a creative, strategic, and data-driven Social Media Marketing Manager to lead our social presence across multiple platforms.

If you know how to turn ideas into impactful content, grow communities, and drive measurable results - this role is for you.

🧡 About OrangeUni

We are a digital-first company bringing ideas to life through design, media, digital marketing, IT, and recruitment. Our mission is to help brands stand out with creativity, innovation, and performance-driven strategies.

🎯 Your Role

This position is for our core product, Nutheorie - a leading platform in the Netherlands for online driving theory courses (rijbewijs / verkeersregels / CBR exams). The platform provides structured learning paths, interactive lessons, videos, quizzes, and exam simulations that prepare students for the official Dutch driving theory test. You will work on scaling and improving the backend systems that power course delivery, media streaming, user progress tracking, subscriptions, and payments. This is not just a “content posting” role - you’ll own the strategy, execution, team coordination, and performance optimization of our social media ecosystem.

You will:

📍 Strategy & Planning

• Build and execute multi-platform social media strategies aligned with business goals
• Set KPIs, growth targets, and engagement benchmarks
• Plan and manage monthly + quarterly content calendars

🎬 Content Leadership

• Lead content creation for TikTok, Instagram, LinkedIn, Facebook, YouTube & X
• Guide creatives, approve posts, and maintain brand voice & consistency
• Produce and oversee fresh, high-engagement content formats
• Collaborate with internal talent for ideas, scripts, and video concepts

📊 Analytics & Growth

• Track weekly + monthly performance (reach, engagement, conversions, growth)
• Provide insights and optimization recommendations
• Identify high-performing content and scale what works

🤝 Team & Cross-Functional Collaboration

• Work closely with design, marketing, IT, and media buying teams
• Support and mentor SMM specialists, content creators & community managers

💬 Community Management

• Oversee audience engagement, DMs, comments & online reputation
• Foster a strong brand community and encourage UGC

💰 Paid Social Collaboration

• Partner with media buyers on paid campaigns and boosting strategies
• Recommend organic posts to promote and help improve targeting + ROI

✅ You’re a Fit If You Have:

• 5+ years of experience in SMM or digital marketing
• Strong copywriting and content strategy skills
• Experience managing multi-platform campaigns at scale
• Data-driven mindset + experience with analytics tools (Meta Suite, Hootsuite, GA, etc.)
• Understanding of social algorithms, trends & engagement tactics
• Basic design/editing ability (Canva, Photoshop, or Figma)
• Excellent English, communication, organization & leadership skills
• Experience collaborating on paid social campaigns (Meta, TikTok, LinkedIn Ads)

🌟 Why Join OrangeUni?

✨ Creative Freedom — Your ideas matter and are encouraged
🚀 Growth Culture — Professional development & leadership opportunities
🤝 Collaborative Team — Work with experts across media, design & tech
📈 High Impact — Your campaigns directly influence brand visibility & results