Social Lead

Our client, a leading digital marketing and ad-tech ecosystem, partners with the world’s top advertising platforms to deliver exceptional performance results. The company helps global brands scale through high-impact creative strategies and data-driven campaign optimization.
 

With a dynamic team of 250+ professionals across the U.S., the Czech Republic, Poland, Ukraine, and beyond, the organization fosters a fast-paced, analytical, and growth-oriented culture.
 

We are now seeking a Social Lead — a hands-on performance marketing expert who will build and lead the paid social function from the ground up, develop scalable strategies, and launch high-performing campaigns across Meta and TikTok to drive measurable business growth.

Key Responsibilities:
 

• Build the paid social marketing ecosystem from scratch (Meta, TikTok)
• Set up and configure Business Managers, pixels, and event tracking systems
• Launch, test, and optimize offers, creatives, and ad formats to identify high-performing combinations
• Develop content and creative guidelines for future campaign scaling
• Establish campaign structure, workflows, and optimization frameworks
• Collaborate with creative, analytics, and product teams to align on performance and creative strategy
• Transition from testing to scaling campaigns with sustainable ROI
   

Requirements:

• 3+ years of experience in paid social / performance marketing, ideally across Meta and TikTok
• Proven success in launching and scaling data-driven campaigns with significant budgets
• Experience in people management (2-3 people in the team)
• Strong technical skills in tracking, attribution, and event-based optimization (pixel setup, MMPs, GA4, GTM)
• Deep understanding of creative testing frameworks, audience segmentation, and funnel optimization
• Experience building systems, workflows, and best practices from scratch
• English — Upper-Intermediate

• Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage

   

What We Offer:

• Opportunity to build and lead the paid social function from zero
• Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland)
• Competitive compensation and performance-based bonuses
• Flexible working hours (start between 9:00–11:00 CET)
• Paid vacation and sick leaves
• Professional development, certifications, and knowledge-sharing culture
• Transparent communication, decision-making autonomy, and a data-driven environment