Search Lead

Our client, a leading digital marketing and ad-tech ecosystem, collaborates with the world’s top advertising platforms to deliver outstanding performance results. The company helps global brands scale efficiently through high-converting creative strategies and data-driven campaign optimization.

With a team of 250+ professionals across the U.S., the Czech Republic, Poland, Ukraine, and other regions, the organization fosters a fast-paced, analytical, and performance-oriented culture.

We are now seeking a Search Lead — a strategic and hands-on PPC expert who will build and evolve the company’s search marketing ecosystem, define scalable operational frameworks, and lead the development of high-performing acquisition campaigns that drive measurable growth.

Key Responsibilities:

• Build and configure a full PPC infrastructure across Google Ads and Bing from scratch
• Develop campaign structures, templates, and optimization frameworks for scalability
• Launch and test first offers and hypotheses, validating growth opportunities
• Set up tracking and foundational analytics to ensure accurate measurement and reporting
• Identify profitable audiences, offers, and keywords to optimize ROI
• Transition to scaling campaigns with ROI ≥ 1.2x
• Collaborate with analytics, product, and creative teams to align strategy with performance goals
   

Requirements:

• 3+ years of experience in Search/PPC marketing (Google Ads, Bing)
• Experience in people management (2-3 people in the team)
• Proven track record in launching, managing, and scaling performance-driven search campaigns
• Deep understanding of account structure, bidding, audience strategy, and automation tools
• Strong analytical skills and hands-on experience with tracking & BI tools (Google Analytics, GTM, Looker Studio, Power BI, AppsFlyer/Adjust)
• Ability to build processes and frameworks from scratch
• English — Upper-Intermediate

• Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage

   

What We Offer:

• A chance to build and lead the SEM direction from the ground up
• Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland)
• Competitive compensation and performance-based bonuses
• Flexible working hours (start between 9:00–11:00 CET)
• Paid vacation and sick leaves
• Opportunities for professional growth, certifications, and cross-market experience
• Transparent communication, autonomy, and a data-driven culture