Social Media Manager

About Us

We’re a fast-moving team working on several ongoing projects, including construction and real estate development initiatives across the East Coast (NY, MA). Our goal is to build a strong online presence through engaging storytelling — showcasing how our projects evolve, the challenges we solve, and the people behind the work.

We have a large library of raw footage (drone videos, construction site recordings, progress updates, etc.) and are looking for someone who can turn this content into a powerful social media presence that generates engagement and leads.

What You’ll Do

• Manage and grow social media accounts (Instagram, TikTok, YouTube Shorts, and possibly X/Twitter) from scratch.
• Organize and edit existing video content into short, story-driven clips that highlight ongoing construction projects, challenges, and results.
• Develop a consistent posting strategy and content calendar aligned with the company’s goals.
• Write captions, hashtags, and short narratives to make posts educational, engaging, and relatable.
• Respond to comments, engage with audiences, and build organic community growth through daily activity.
• Collaborate with us to shape the storytelling direction, voice, and tone of the brand.
• Experiment with ad campaigns and basic analytics to measure engagement and lead generation.

• Ensure branding consistency (logos, color palettes, voice, subtitles, etc.) across all media.

   

What We’re Looking For

• Proven experience growing social media accounts from zero to traction, ideally for a business, brand, or creator.
• Strong understanding of short-form video content and current social media trends.
• Proficiency in video editing tools (CapCut, Premiere Pro, Final Cut, or similar).
• Excellent sense of storytelling and attention to detail.
• Initiative and consistency — we’re not looking for someone who just “posts,” but someone who actively grows and optimizes.
• Ability to work independently, stay organized, and own the results.

What Success Looks Like

• Social media accounts growing weekly in followers, engagement, and content output.
• Consistent posting schedule (2–3 short videos per week).
• Increased inbound inquiries or awareness generated through content.
• A clear, engaging visual narrative of the projects we’re building.

Why Join Us

You’ll get to work directly with the founder, on creative freedom projects that blend storytelling, real estate, and entrepreneurship. We move fast, experiment often, and value initiative over bureaucracy. If you’re ambitious, organized, and hungry to build something from the ground up — we want to hear from you.