PPC Specialist

We are looking for an experienced and results-driven PPC Specialist with a strong background in iGaming, Gambling, or Betting verticals. This role requires deep expertise in traffic acquisition, campaign optimization, and working with Tier 1 GEOs. You will be responsible for launching, analyzing, and scaling ad campaigns across multiple platforms while ensuring compliance with KPIs and traffic quality standards.

HOW YOU WILL MAKE AN IMPACT

• Launch and optimize ad campaigns across platforms (Google Ads, Bing, Meta, TikTok, UAC, Push, Native, and more)
• Conduct A/B testing of creatives, landing pages, and audiences
• Work with trackers and analytical tools for performance monitoring
• Monitor and meet KPIs related to ROI, FTD, and traffic qualit
• Plan and allocate budgets across different GEOs
• Research and test new traffic sources and marketing hypotheses
• Collaborate with SEO specialists, designers, and content teams to create high-converting creatives, pre-landers, and landing pages
• Work with semantic core for both brand and non-brand campaigns
• Prepare regular performance reports and provide actionable insights for optimization

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 3+ years of experience in PPC, including at least 1.5 years in iGaming/Gambling/Betting
• Hands-on experience with offshore casino brands (minimum 1 year)
• Proficiency with advertising platforms: Google Ads, Meta Ads, TikTok Ads, PropellerAds, etc.
• In-depth understanding of black hat techniques, cloaking, and moderation bypass strategies
• Strong analytical skills: ability to work with ROI, CPA, LTV, CTR, CR, Funnels
• English proficiency — Intermediate+ (ability to manage ad accounts, communicate with support teams, and handle offers)
• Experience working with large advertising budgets and making independent optimization and scaling decisions

Nice to Have:

• Experience in building custom funnels and flows
• Knowledge of anti-detect browsers and advanced tracker setups

WHY YOU’LL LOVE IT HERE:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)