Senior CRM Manager (iGaming) Offline

As a Senior CRM Manager, you will be responsible for leading the strategy, execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty, driving player lifetime value (LTV), and ensuring a personalized, data-driven experience for our players.

This position requires a strong understanding of the iGaming industry, including casino, sportsbook and live gaming products, as well as expertise in segmentation, player journeys, automation, and responsible gaming practices.
 

Responsibilities

• Develop global CRM strategy for all product verticals (casino, sportsbook)
• Design, execute and optimize multi-channel campaigns (email, SMS, push, onsite messaging, etc.) to increase engagement and retention
• Lead personalization efforts through segmentation, behavioral triggers, and predictive modeling
• Manage the CRM calendar to ensure timely, relevant, and compliant communications
• Monitor, analyze, and report on campaign performance (engagement rates, conversion, churn, etc)
• Collaborate with product, marketing, BI, and other teams to align CRM initiatives with business goals
• Mentor and guide CRM specialists/managers, fostering innovation and best practices
• Drive automation, testing, and optimization to enhance CRM effectiveness and scalability
   

Requirements

• 2+ years of CRM experience, experience in a senior/leadership role
• Experience in iGaming
• Knowledge of CRM tools/platforms (FastTrack, Customer.io, etc).
• Proven track record of driving player retention, reactivation, and engagement
• Deep understanding of player lifecycles, bonus mechanics, and gamification strategies
• Data-driven mindset with strong analytical skills
• Excellent communication and project management skills
• Fluency in English