SMM Specialist (LinkedIn)

VitaUp is a fast-growing supplements brand on Amazon US. Our products rank at the top of their categories and successfully compete with market leaders such as NOW, Nature Made, and Pure Encapsulations.

We are building a recognizable brand and actively expanding into social media. We’re looking for an SMM Specialist who understands algorithms, knows how to build strategy, and creates content that truly works. The main platform is LinkedIn, with Instagram and Facebook as supporting channels.

Responsibilities

• Build and execute an SMM strategy and content plan for LinkedIn (primary) as well as Instagram and Facebook.
• Shape the company’s positioning in social media: strategy, tone of voice, key messages.
• Conduct competitor analysis, adapt best practices, and implement unique solutions.
• Create engaging content (posts, carousels, video) and collaborate with designers.
• Optimize publications according to platform algorithms to drive growth.
• Track and analyze performance (ER, reach, leads, audience growth) and refine strategy.

Requirements

• 3+ years of experience in SMM, with a strong track record on LinkedIn (personal branding, employer branding).
• Strong copywriting skills in Ukrainian and English.
• Solid understanding of brand positioning and social media branding.
• Data-driven mindset with the ability to analyze and act on metrics.
• Knowledge of LinkedIn and Instagram algorithms — what works, when, and how.
• Independence, speed, and proactivity.

Nice to have

• Experience in supplements, wellness, or e-commerce.
• Knowledge of planning/analytics tools (such as Hootsuite, Buffer, Notion, LinkedIn Analytics).
• Basic video editing/design skills.

What we offer

• Full autonomy and ownership over your work.
• Growth potential into SMM Lead / Brand Communications Manager.
• Remote work, flexible schedule, and zero micromanagement — we care about results.
• A dynamic environment with a high speed of new product launches.