Senior/Lead UAM Meta Ads $$$ Offline

Senior User Acquisition Specialist (Meta )

Full-time / Project-based | Remote | STRUKTURA |

About the role

We’re on the hunt for a Senior User Acquisition Specialist who’s confident with Meta Ads and eager to test and scale new traffic sources — including TikTok and Google Ads. You’ll join a growing product team with full autonomy to own the performance direction, set up processes from scratch, and directly impact business results.

🚀 What you'll be doing:

• Launch and scale ad campaigns on Meta (Facebook/Instagram)
• Manage and optimize Google Ads (limited scope)
• Build high-converting marketing funnels for web, web2app, and mobile products
• Run A/B tests, validate hypotheses, and work with behavioral segmentation
• Deep-dive into analytics using Tableau, Metabese, Amplitude, Appsflyer, etc.
• Collaborate with designers on performance-driven creatives
• Track performance metrics, suggest improvements, and drive profitable growth
• Set up acquisition systems from scratch for new products
• Experiment with new traffic sources like TikTok and ad networks

🧠 What we're looking for:

Hard Skills:

• 2+ years experience in performance marketing (Meta — must-have)
• Hands-on experience launching ad accounts from scratch
• Solid understanding of CPM, CTR, ROAS, LTV, CAC
• Experience with tracking tools (Keitaro, Binom, postback knowledge is a plus)
• Comfortable with marketing data, attribution models, cohort analysis
• Up-to-date UA strategies (creatives, funnels, AI tools)
• Growth marketing mindset — a big plus

Soft Skills:

• Fast, responsible, and detail-oriented
• Strong communication and ownership mindset
• Able to work independently and collaborate in small and cross-functional teams
• Curious, data-driven, eager to grow

Languages:

• English — Intermediate (B1–B2) or higher

📊 What you’ll walk into:

• Two products in scaling phase
• Several brand-new products launching from scratch
• Restart and own Meta Ads direction (fresh start)
• Working Google Ads setup with a PPC Specialist teammate
• Full autonomy to build UA processes and structure

🌱 Growth perspective:

Succeed in scaling campaigns — grow into a Lead role and build your own team.

🧩 Why us:

• Small, product-driven Ukrainian team with real business impact
• Freedom to create workflows and make decisions quickly
• No bureaucracy — we value clarity, speed, ownership
• Real products, real data, real results

💼 What we offer:

• Competitive compensation with room to grow based on performance
• Complex, rewarding tasks with ownership
• Fully remote & flexible hours
• Paid vacation (18 working days), sick leaves, taxes covered
• Supportive, experienced teammates

🌟 Our Culture & Values

We build STRUKTURA around core principles that guide all decisions and shape our daily work. We believe these values will resonate with you and keep us united:

• People are the main asset. We value every team member and reward excellent work.
• Respect always. No place for rudeness or toxicity. Feedback is constructive and respectful.
• Everything counts. Attention to detail matters — small errors can cost big results.
• Work should spark joy. We approach work with satisfaction, even when facing challenges.
• Work-life balance is crucial. We encourage real breaks and vacations for wellbeing.

🔧 How we work:

• Work only on clearly defined and prioritized tasks
• Follow plans and meet deadlines
• Break big tasks into smaller parts with estimates
• Notify managers proactively if deadlines shift
• Help teammates when possible (up to 15 minutes)
• Solve problems independently up to 30 minutes before asking for help
• Be proactive — suggest improvements
• Do what you promise

📩 Hiring process:

1. Send your portfolio or LinkedIn profile 📁
2. Prescreen & interview with Talent Acquisition manager ☕
3. Complete a short test task ✏️
4. Interview with Product manager 👋

Ready to build high-performing user acquisition systems with us? Apply now!