Content Marketing Manager (Tech & Networking)
We’re looking for a content-driven marketer who thrives in a fast-moving B2B tech environment. You’ll own the creation and coordination of marketing content that speaks to IT buyers, engineers, and decision-makers in the networking and computing industry. From social media snippets to long-form articles, unboxing content, and product-focused stories — you’ll drive content that attracts, engages, and converts.
This is not a “fluff” writing job — it’s for someone who understands technical subjects and can turn them into value-based narratives.
Key Responsibilities
Content Creation & Coordination
Write clear, compelling, technically accurate content for:
- Blog posts and long-form articles
- Product news and updates
- Emails and nurture sequences
- Social media content (LinkedIn, X, YouTube, etc.)
- Product pages and landing pages
Work closely with Technical Writer and other technical staff to ensure correctness of technical information
Translate engineering input into buyer-friendly marketing stories
Collaborate with designers for visual assets, infographics, and product imagery
Help prepare product unboxing presentations and demo scripts
Draft press releases and company updates
Editorial Planning & Trend Monitoring
Maintain and update the marketing content calendar
Research industry trends (with input from subject matter experts like Volodya Leonov)
Identify relevant topics for thought leadership and SEO
Track competitor content and propose counter-content or differentiators
Content Optimization
Ensure every piece of content is keyword-informed and SEO-optimized
Tailor copy to different stages of the B2B funnel (TOFU/MOFU/BOFU)
Optimize for channel-specific formats (e.g., LinkedIn post vs. blog post vs. product deck)
Use analytics to assess performance and iterate on future content
Required Skills & Competencies
Core Competencies
Proven copywriting skills (portfolio required)
Strong grasp of B2B tech topics (ideally networking, computing, or cybersecurity)
Ability to simplify complex technical ideas into clear business value
Familiarity with writing for SEO and digital distribution
Attention to detail, especially in product naming, terminology, and structure
Bonus Points
Experience writing for IT decision-makers, sysadmins, or technical buyers
Experience with tools like Notion, WordPress, HubSpot, SEMrush, or Ahrefs
Ability to conduct interviews with technical staff and turn them into content
Exposure to community platforms, forums, and GitHub documentation
Understanding of visual storytelling (working with designers and video editors)
Who You Are
Curious and self-driven — you actively seek out product/industry knowledge
Bilingual or multilingual is a plus (EN + RU desirable)
Able to work cross-functionally with Product, Sales, and Engineering
Comfortable in a startup-style environment: agile, lean, fast