Media Buyer - Retargeting Offline

We’re looking for a Middle Media Buyer (Retargeting) to boost campaign performance and drive results through smart, data-driven strategies. Ready to take on the challenge? 👇

Requirements

• User acquisition expert: 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks.
• Previous experience with ad networks.
• Previous experience with Ubidex or other platforms for retargeting will be a plus.
• Gambling experience is mandatory.
• Work with creatives, experience with setting up tasks for video creatives.
• Experience in A/B testing and campaign optimization.
• Ability to identify issues within campaigns and develop solutions quickly.
• Understanding user journey, user segmentation, engagement, and customer experience.
• Ability to analyze and understand such metrics as CTR, CR, CPA.
• Previous work with such tools as Jira, Tableau
• Previous experience with Volume, Keitaro will be a plus.
• Understanding how to work with pixels, postbacks, user cookies.
• Remote work experience: ideally, in an international team.
• Flexible and open to feedback, with a continuous improvement mindset.
• Comfortable working independently and managing large-scale ad budgets.
• Good English communication skills

Responsibilities

• Launch retargeting and performance campaigns;
• Research new direct publishers that can be integrated via RTB or XML;
• Manage the structure of retargeting campaigns;
• Close work with existing campaigns.