Sport Promo Manager (Betting)
GYPSY’S HIRING - Sport Promo Manager
Gypsy - established in 2020, is a dynamic multi-brand affiliate program operating in the competitive Tier-1 market segment. With a portfolio of 14 brands, we are strategically positioned for a significant impact in the online gambling industry.
Our key operational hub is located in Poznań, driving our vision forward through data-driven and expert management.
Sport Promo Manager - is a specialist responsible for the development and implementation of promotional campaigns aimed at attracting new users and retaining existing ones, with a focus on sports events. The goal of this role is to create innovative and attractive promotional strategies for sports betting, tournaments and promotions that will increase user loyalty and increase company revenue.
Who we are looking for:
- 2+ years of experience in promotional management for sport betting.
- Knowledge of the sports events industry and trends, which allows you to effectively adapt promotional campaigns.
- Experience with gamification mechanics to attract users (seasonal leagues, betting tournaments).
- Skills in working with analytics to monitor results and optimise promotions.
- Experience of working with cross-functional teams to create integrated promotional strategies.
- Ability to adapt promotional campaigns to the specifics of different user segments.
- English language skills at B1/B2 level.
Your main tasks involve:
- Developing and launching promotional campaigns for sports events that attract new users and motivate existing ones to place bets.
- Analyse sports events and trends to identify the most appropriate promotions and maximise their impact.
- Monitoring key metrics and making adjustments to achieve optimal results.
- Developing conditions and implementing gamification mechanics (for example, seasonal betting leagues, weekly tournaments, etc.) to increase user engagement.
- Collaborate with CRM, Product, and other cross-functional teams to develop targeted promotions and campaigns tailored to different user segments.
- Tracking competitors and market trends in the sports betting industry to develop innovative promotional solutions.
- Optimising the content and conditions of promotions to ensure that players are relevant and interested in sports events.
- Creating promotional strategies to reactivate inactive users, with a focus on sports events.
- Developing A/B tests to improve promotions and analysing the results to determine the most effective solutions.
We are attentive to your:
Vacation Time: To support your work-life balance, our company provides 21 working days of paid vacation annually, plus 2 additional business days off per quarter for your needs;
Health Leave: Your health is our priority. We provide sick leave on demand, ensuring you can take time off to recover as needed - 12 working days
English Language Training: We believe in the importance of global communication. Our company offers language training programs to help you improve and refine your English language skills;
Co-Working Spaces: To foster collaboration and flexibility, we provide access to co-working spaces, allowing you to work in dynamic and inspiring environments;
Work Equipment: We equip you with the latest technology and tools necessary to perform your job efficiently and effectively;
Support in Difficult Times: We understand life can be unpredictable. Our company offers support and assistance during challenging life events;
Celebration of Joyful Occasions: We value the happiness of our employees. Our company celebrates major milestones and joyful occasions in your life, fostering a positive and supportive community.