PPC Specialist / Targetologist (USA Market) to $1700
Full-time
About Us:
Medieval Torture Museum is the largest interactive historical museum dedicated to the dark side of human history.
We operate in three iconic locations in the USA β Los Angeles, Chicago, and St. Augustine β and are currently looking for a highly skilled and motivated PPC Specialist / Targetologist to manage and scale our paid advertising campaigns.
Responsibilities:
β’ Full setup, management, and optimization of ad accounts in Google Ads, Bing Ads, Facebook Ads, and TikTok Ads
β’ Development and implementation of effective paid traffic strategies for three museum locations
β’ Creation and optimization of ad campaigns (Search, Display, Remarketing, Video, Social Media)
β’ Target audience research and segmentation
β’ A/B testing of creatives, ad copies, and targeting strategies
β’ Monitoring and analysis of campaign performance, preparing reports and insights
β’ Budget allocation and ROAS optimization
β’ Implementation of pixel, conversion, and event tracking
β’ Competitor research and creative analysis
β’ Communication with the design team to develop ad creatives
Requirements:
β’ Proven experience in managing PPC campaigns in Google, Facebook (Meta), Bing, and TikTok
β’ Experience working with the US market
β’ Strong analytical skills and deep knowledge of PPC strategies
β’ Ability to work with various audience segments (locals, tourists, families, history lovers)
β’ Upper-Intermediate+ level of English (all ad copywriting and communication in English)
β’ Understanding of event tracking, Google Tag Manager, Google Analytics, Meta Events Manager
β’ Experience in launching campaigns with clear performance goals (sales, ticket purchases, foot traffic)
Will be a plus:
β’ Experience working with museums, entertainment, or tourism projects
β’ Knowledge of local specifics in Los Angeles, Chicago, St. Augustine
β’ Basic skills in graphic design or copywriting for ad creatives
What We Offer:
β’ 10:00-19:00 (Kyiv time)
β’ Opportunity to work with a unique product in the entertainment & tourism industry
β’ Transparent bonuses based on ad performance
β’ Friendly and professional team