Social Media Specialist (Instagram Focus) (ENGLISH SPEAKING) Offline

BookRetreats.com, the leading online platform connecting individuals with curated yoga, meditation, and wellness retreats worldwide, is looking for a Social Media Specialist or Agency to take our social media presence to the next level.
 

Position Summary:

We are looking for someone who deeply understands Instagram, wellness audiences, and the art of storytelling through social media. This role is for someone (or a team) who can create engaging content, drive community growth, and expand our presence while keeping our brand aesthetic fresh, soulful, and inspiring. Bonus if you also know how to make TikTok work for us.

This is not just a "post scheduler" role — we're looking for a creative partner who will make our socials feel alive and aligned with the BookRetreats brand.

Key Responsibilities:

• Lead and manage the Instagram content strategy, including posts, reels, stories, and collaborations.
• Craft and execute content calendars with a focus on high-quality, engaging, and trend-conscious wellness content.
• Create and oversee the creation of beautiful and authentic videos (you don't need to be a designer but you should know how to direct or produce good content).
• Engage with our audience daily — comments, DMs, and community-building.
• Monitor and analyze Instagram (and TikTok) performance to continuously improve engagement and reach.
• Spot and adapt wellness trends early, translating them into actionable ideas for our content.
• Unlock TikTok — help us grow.
  
   

Required Qualifications:

• Proven success growing and managing Instagram accounts of 50k+, preferably in wellness, yoga, retreats, or similar lifestyle spaces.
• Strong understanding of Instagram trends, content formats, and growth strategies.
• Ability to create or direct scroll-stopping visuals and compelling storytelling.
• Excellent communication and community management skills.
• Knowledge of TikTok and what works on it.

Engagement Details:

• This is a remote, independent contractor position.
• Open to both individuals or agencies with strong Instagram portfolios.
• We're looking for someone long-term, not just a few months.
• Flexible on hours but you should be able to consistently deliver.
   

Application Instructions:

Instead of a typical application, we’d love to see you in action:

1. Create a 7-10 minute loom with a mini content strategy audit for our Instagram: https://www.instagram.com/bookretreats/
   
    
   • What do you like?
   • What would you improve?
   • What ideas would you test in the first 1-3 months? Why?
   • How would you drive bookings?
     
      
2. Show us case studies, or campaigns you’re proud of. We want to see your results. Ideally on accounts in similar niche to us. Share your portfolio and what you’ve achieved.
    
3. Add #1 and #2 in your application, or in a shared doc you attach to it.

Applications without the mini-audit won't be considered (show us you care!).

Thanks,

Ron.