B2B SaaS (PLG) Marketing Manager – TimelinesAI Offline

Are you a strategic B2B marketer ready to make a big impact at a fast-growing SaaS startup? TimelinesAI is seeking a  B2B Marketing Manager to drive our growth initiatives and optimize the entire customer lifecycle. In this role, you will shape marketing strategy, optimize onboarding through reactivation, and collaborate with top-tier contractors to take our product’s growth to the next level. If you’re proactive, data-driven, and excited about owning marketing strategy from acquisition to retention, we want to hear from you!

About TimelinesAI

TimelinesAI is a rapidly growing B2B SaaS platform for WhatsApp communication management (shared inbox & CRM integration)​

timelines.ai. We have a global presence with 2,000+ business clients in 35+ countries, and our product has been growing 2.5× year-over-year for the third year running. Some highlights about us:

• Fast Growth: Sustained high growth trajectory (2.5× annually) in a dynamic market, backed by a strong product-market fit.
• Scale: Our website attracts 100k+ monthly visitors, reflecting strong inbound interest and brand presence.
• Advanced Tech Stack: We leverage a cutting-edge martech stack – including Amplitude (analytics), Customer.io (marketing automation), Zapier/Make (integrations/automation), and visitor identification tools – to fuel data-driven marketing.
• Collaborative Team: 100% remote team with deep expertise. You’ll work alongside high-level PPC, SEO, and CRO contractors and a seasoned product team, giving you access to expert resources to execute your strategies.
• Innovative Product: Our solution helps businesses streamline and automate customer communications via WhatsApp, delivering 360° visibility into conversations and boosting team productivity.

Key Responsibilities

As our B2B Marketing Manager, you will wear multiple hats and drive strategy across the funnel. Your core responsibilities include:
 

• Lead PPC/SEO/CRO Efforts: Manage and coordinate our elite PPC, SEO, and CRO contractors/agency partners, ensuring their campaigns align with our overarching strategy and goals (no running off in reactive mode – you set the direction!). Monitor performance and guide optimizations that move the needle on quality lead generation.
   
• Lifecycle Marketing Ownership: Own and continuously optimize the customer lifecycle – from onboarding new sign-ups, to increasing product adoption and retention, and re-engaging lapsed users. You’ll design onboarding flows, email campaigns, and in-app initiatives that improve activation and minimize churn, turning new users into happy long-term customers.
   
• Marketing Automation & Data Research: Take charge of our marketing automation systems and product data analysis. Use tools like Amplitude and Customer.io to segment audiences, trigger campaigns based on user behavior, and research product usage data for insights. Your analytical insights will inform strategy – from identifying which features drive retention, to spotting opportunities for new campaigns.
   
• Website & Content Management: Oversee our website and landing pages (built on WordPress) to ensure content is up-to-date, on-brand, and optimized for SEO and conversions. You’ll work on WordPress (experience here is a plus) to publish new content, run A/B tests for page improvements, and collaborate with content writers or designers as needed.
   

What We’re Looking For (Requirements)

We’re searching for a well-rounded B2B marketer who can both strategize and execute. Key qualifications include:
 

• Experience: Mid to senior-level experience (approximately 2-3+ years) in B2B marketing, preferably in a SaaS company or a marketing agency serving B2B clients. You’ve led growth or marketing initiatives and understand the nuances of marketing to business audiences.
   
• Agency & Team Management: Proven ability to manage digital marketing agencies or external specialists (PPC, SEO, etc.). You know how to brief experts, set KPIs, and ensure outside contributors stay aligned with company goals. Leadership or project management experience in coordinating others is important.
   
• Analytical & Strategic Mindset: You love diving into data and gleaning insights. Deep proficiency in marketing analytics and KPIs (CAC, LTV, conversion rates, funnel metrics) is expected. More importantly, you use data to drive strategic decisions – you can craft a long-term marketing plan and also adjust tactics based on what the numbers show.
   

• Marketing Automation Savvy: Hands-on experience with marketing automation tools (email automation, CRM integration, analytics platforms). Familiarity with tools like Amplitude (or similar product analytics), Customer.io (or similar email/SMS automation), and CRM systems will be a big advantage.

   

• Bonus Skills: Experience with WordPress content management (for quick landing page edits) is a plus. Knowledge of CRO tools, A/B testing, copywriting, or design skills won’t hurt either!

What We Offer 

TimelinesAI is not only a great product – it’s a great place to work! We offer:

• Remote Work, Flexible Schedule: We are a fully remote team, so you can work from anywhere within our time zone range. We trust you to get work done without micromanagement. (We’ve been remote from the start, so we have the tools and culture in place for distributed work.)
• Impact & Growth: An opportunity to make a significant impact in a company that is scaling rapidly. Your work will directly influence the growth trajectory of a product used by thousands of businesses. This also means fast-track career growth opportunities – as we expand, you can grow into a more senior leadership role.
• Collaboration with Experts: You’ll work with and learn from experienced contractors and a passionate core team. This is a chance to broaden your skill set by collaborating with specialists in different marketing domains.
• Cutting-Edge Tools: We believe in empowering our team with great software and data. You’ll have access to our full marketing tech stack and the freedom to experiment with new tools or strategies to improve performance.
• Startup Culture: Join a nimble, entrepreneurial team where your ideas are heard. We iterate fast, celebrate wins, and learn quickly from failures. There’s minimal bureaucracy here – if you thrive in a get-things-done environment, you’ll fit right in.