Marketing and Media Buying Lead

At BlackScale Media:

We empower companies in high-risk niches by enhancing their digital marketing capabilities through a cutting-edge automation platform and a dedicated team of specialized experts. Our work is integral to their success, driving results that elevate these companies to new heights.

We are seeking a results-driven Marketing Lead with extensive hands-on media buying experience to spearhead our marketing efforts and accelerate growth for our SaaS platform specializing in advertising solutions for high-risk niches, such as Crypto, iGaming, Dating and Nutra.

About the Role:

This is a strategic leadership role that combines expertise in Facebook media buying with a broader focus on marketing strategy, user acquisition, and revenue growth. If you are passionate about driving measurable results and thrive in a fast-paced environment, we want to hear from you.
 

This isn’t just about media buying. You will play a pivotal role in creating, optimizing, and managing ad campaigns while training and coaching customers to help them succeed in their businesses. From designing high-performing campaigns to delivering one-on-one coaching sessions, you’ll ensure that our clients excel in navigating the complexities of digital advertising.

Key Responsibilities:

Growth Strategy & Leadership: 

Develop comprehensive growth strategies to increase brand awareness, acquire new users, and drive customer retention. 

Lead multi-channel campaigns with a primary focus on Facebook advertising, while leveraging additional channels like email marketing, SEO, and content marketing. 

Implement innovative growth hacking techniques to identify and capitalize on untapped opportunities. 

Conduct in-depth market research to understand target audiences and industry trends. 

Monitor key performance indicators (KPIs) to evaluate campaign effectiveness and identify areas for improvement. 

Utilize analytics tools to assess user behavior, optimize customer journeys, and inform product marketing strategies.

Build and lead a high-performing marketing team, providing mentorship and ensuring alignment with company growth objectives. 

Media Buying Mastery:

Develop and manage paid advertising campaigns primarily on Facebook, utilizing advanced targeting and retargeting strategies. 

Optimize ad spending to maximize ROI, focusing on audience segmentation, creative testing, and bid strategies. 

Conduct A/B testing to identify high-performing creatives, copy, and audience segments.

Set up and manage custom and Lookalike Audiences, retargeting efforts, and conversion campaigns.

Analyze and report on Facebook campaign performance, using data to refine and scale strategies.

Create engaging ad creatives, including compelling copy, imagery, and video.

Coaching & Training Expertise:

Provide one-on-one coaching sessions, guiding customers to overcome challenges and enhance campaign outcomes.

Design and deliver training programs on media buying strategies, advanced tools, and best practices.

Create up-to-date instructional materials, presentations, and workshops to help customers execute successful campaigns.

Teach customers techniques to improve ad budgets, performance, and KPIs through data-driven decision-making.

Campaign Creation & Optimization:

Monitor daily performance metrics and adjust strategies to maintain or exceed KPIs, such as Cost Per Lead (CPL).

Run A/B tests to refine creatives, targeting, and landing pages.

Enhance Conversion Rate Optimization (CRO) by optimizing funnels and continually testing ad variables.

Compile and analyze campaign data to provide actionable recommendations for improvement.

Collaboration & Communication:

Communicate effectively with team members via Slack and Google Workspace to ensure smooth coordination.

Participate in company meetings, including team huddles, leadership discussions, and training sessions.

Share feedback and ideas to improve services, lead generation processes, and training programs.

Innovation & Industry Knowledge:

Stay updated on the latest trends in digital marketing, especially in high-risk niches like Crypto, iGaming, Nutra, and Dating.

Explore innovative tools and methods to enhance campaign efficiency and customer success.

Familiarize yourself with and adhere to BlackScale Media’s Code of Engagement and Ethics.

What We Expect from You:

At least 5 years of professional experience in media buying, with expertise across multiple platforms, especially Facebook and Instagram.

Familiarity with funnels and tools like GoHighLevel; experience with automation for lead nurturing is a plus.

Proven ability to manage multiple campaigns and projects in a fast-paced environment.

Strong organizational skills, attention to detail, and the ability to maintain SOPs and performance reports.

Excellent coaching and communication skills, with native-level English fluency.

Adaptability and problem-solving skills to thrive under pressure and deliver results.

You will have an added advantage if you have:

Experience working with high-risk niches (Crypto, Nutra, iGaming, etc.).
Knowledge of affiliate marketing networks and forums.

Expertise in advanced analytics tools, such as Google Analytics and FBAS (our proprietary platform).

Why Join Us:

At BlackScale Media, you’ll be part of a team that values innovation, collaboration, and measurable results. This is your opportunity to make a meaningful impact, both for our clients and the industry. If you’re passionate about media buying, coaching, and driving success, we’d love to hear from you.
 

Apply Now!
 

Job Type: Full-time
Experience: Facebook Media Buying: 5 years (Required)
Coaching/Training: 2 years (Preferred)
SaaS or Advertising Solutions: 2 years (Preferred)
Language: English (Native-level Preferred)