Digital Media Planner to $1700

At MX2, we are a leading agency dedicated to crafting compelling digital marketing strategies that drive tangible results. Our team is a blend of creativity and analytical prowess, poised to transform the digital landscapes of our diverse clientele. We are currently seeking a highly skilled Digital Media Planner to enhance our media planning and execution across social and search platforms.

Position Summary:

As a Digital Media Planner, you will be responsible for developing comprehensive media strategies and executing plans that effectively utilize paid media to achieve client objectives. This role demands a high level of expertise in digital advertising, a sharp analytical mind, and a passion for innovative campaign strategy.

Key Responsibilities:

• Media Strategy Development: Craft detailed, data-driven media strategies that align with client goals and budget.
• Media Planning and Buying: Create and manage detailed media plans, negotiate with media vendors, and oversee the purchasing of media space.
• Performance Analysis: Monitor, analyze, and report on campaign performance, optimizing strategies in real time to ensure maximum effectiveness and ROI.
• Client Collaboration: Work closely with clients to understand their business needs and refine media strategies accordingly.
• Team Leadership: Lead and mentor junior staff in media planning methodologies and best practices.

Requirements:

• Experience: Minimum of 2 years in digital media planning and buying, with a proven track record in managing significant paid media budgets.
• Education: Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• Skills:
• Strong aptitude for digital strategy and media planning across various platforms including Google Ads and Facebook Business Manager.
• Expertise in SEM, display advertising, social media advertising, and programmatic buying.
• Excellent analytical skills to evaluate key performance metrics and optimize campaigns accordingly.
• Proficient in using media planning tools and software (e.g., Comscore, Nielsen, Google Analytics).
• Communication: Exceptional written and verbal communication skills, with the ability to prepare detailed media plan reports and strategy presentations.
• Leadership: Experience in leading projects or teams, with strong organizational and project management skills.

Personal Qualities:

• Strategic thinker with a knack for innovation and problem-solving.
• Adaptable and capable of thriving in a fast-paced, dynamic environment.
• Team player who is also capable of working independently.