Jobs Performance Marketing

About the Role

INSTYTUTUM is a Swiss high-performance skincare brand scaling globally across the U.S., Europe, and the Middle East.

We are looking for a Performance Creative Strategist / Content Producer with a game-changing mindset — someone who doesn’t just create content, but builds high-converting creative systems that drive growth.

This is not a traditional content role.
This role sits at the intersection of creative strategy, performance marketing, and production.

🔥 What You Will Own

Creative Strategy & Production

• Develop bold, high-impact creative concepts for the U.S. market
• Own the full lifecycle of performance creatives: from idea → production → testing → scaling
• Turn skincare science into compelling, conversion-driven storytelling
• Create and oversee short-form video content (TikTok, Reels, YouTube Shorts)
• Generate hooks, angles, and narratives that capture attention and convert

Performance & Growth

• Build and scale creative-driven acquisition funnels
• Produce performance creatives for paid channels (Meta, TikTok, Google, YouTube)
• Work closely with media buyers to test, analyze, and scale winning creatives
• Continuously run creative experiments (A/B testing, iterations, new formats)
• Optimize content for conversion across ads, landing pages, and retention flows

Creative Systems & Scaling

• Build a repeatable system for creative testing and scaling
• Work with UGC creators, designers, and editors to produce high-volume creatives
• Identify trends, insights, and opportunities in the U.S. digital landscape
• Balance speed, volume, and quality in content production

🎯 What We’re Looking For

• 3–5+ years in creative strategy / performance marketing / content production (with performance focus)
• Proven experience creating ad creatives for paid social (Meta, TikTok)
• Strong understanding of creative testing, hooks, and conversion mechanics
• Experience working with U.S. market or global products
• Hands-on experience with short-form video and UGC formats
• Ability to combine creative thinking with data-driven decisions
• Background in IT product / mobile apps / DTC / beauty / wellness is a strong plus
• English: Upper-Intermediate+

❌ Not a Fit If

• You focus only on brand/content without performance metrics
• You have no experience with paid acquisition creatives
• You are looking for freelance / consulting / part-time work

💎 What We Offer

• Competitive above-market salary
• Official employment from day one
• 30 calendar days of paid vacation + sick leave
• Remote / hybrid format with Kyiv office option
• Strong onboarding and support
• Opportunity to build and scale a global creative engine from scratch

If you think in hooks, test ideas daily, and scale what works — we should talk.

We are looking for a passionate Creative Producer to join us and make our products greater!

Responsibilities:

• Analyze and survey the advertising market to identify current trends and audience preferences, and creative opportunities;
• Develop unique and compelling concepts for advertising campaigns;
• Create detailed shooting briefs for content creators, ensuring alignment with creative strategy;
• Create clear tasks for the design team;
• Analyze key metrics of advertising campaigns to assess effectiveness and make necessary adjustments;
• Evaluate creative A/B tests to identify high-performing assets and iterate accordingly;
• Leverage AI tools and platforms to streamline ideation, content creation.

What drives success for this role:

• Proven experience in copywriting and marketing, preferably in the Health & Fitness industry;
• Strong understanding of the advertising market, consumer behavior, and current trends;
• Experience with advertising platforms such as Meta (Facebook, Instagram), TikTok, Pinterest, etc.;
• Confidence in working with data and key ad metrics to guide creative decisions;
• Ability to use AI-driven tools (e.g., ChatGPT, Sora, Midjourney, etc.) for ideation;
• Creativity and the ability to generate and implement new ideas
• Strong creative thinking skills with a strategic mindset and the ability to translate insights into original ideas;
• Ability to evaluate the results of creative tests, draw insights, and refine creative approaches accordingly;
• Excellent collaboration skills and attention to detail in execution.

Responsibilities:

• Manage and grow relationships with existing affiliates and partners
• Actively source and onboard new affiliates (CPA networks, media buyers, webmasters)
• Drive traffic volume and quality across key GEOs
• Monitor affiliate performance (FTD, CR, ROI, LTV) and optimize accordingly
• Analyze traffic quality and detect fraud (bonus abuse, multi-accounts, low-quality traffic)
• Negotiate commercial terms (CPA, RevShare, Hybrid models)
• Work closely with product, CRM, and marketing teams to improve conversion and retention
• Provide partners with creatives, landing pages, and optimization recommendations
• Launch, test, and scale affiliate campaigns
• Ensure proper tracking setup (links, postbacks, tracking platforms)
• Prepare regular performance reports and insights

Requirements:

• 1.5–2+ years of experience as an Affiliate Manager in CPA networks (iGaming preferred)
• Proven experience working with webmasters / media buyers / affiliate partners
• Own affiliate base is a strong must
• Strong understanding of key metrics: FTD, CR, ROI, LTV, retention
• Hands-on experience with tracking platforms (e.g. Affilka, Alanbase, RavenTrack, Cellxpert, etc.)
• Understanding of traffic sources (Facebook, Google, UAC, Native, Push, etc.)
• Experience with CPA / RevShare / Hybrid models
• Ability to analyze traffic quality and identify fraud patterns
• High level of independence and ability to start delivering results immediately
• Strong communication and negotiation skills

Build and optimize lead generation funnels across platforms such as ClickFunnels, GoHighLevel, and similar tools. Responsible for front-end funnel development, Meta Pixel and Conversion API implementations, tracking setup, landing page optimization, A/B testing, and marketing automation integrations to improve lead volume and conversion rates.

Requirements:

• Experience with ClickFunnels, GoHighLevel, or similar funnel builders
• Strong understanding of Meta Pixel, Conversion API, and conversion tracking
• Front-end development skills (HTML/CSS/JavaScript preferred)
• Experience with Zapier, Make, webhooks, and CRM integrations
• Understanding of CRO and lead generation best practices