Jobs Marketing

Key Responsibilities 

Website Performance & Conversion Optimization 

• Own end-to-end website performance, with direct accountability for conversion rates, page speed (targeting 85+ Google PageSpeed score), Core Web Vitals, and post-launch error rates. 
• Lead CRO strategy including A/B testing frameworks, landing page optimization, and user journey improvements. 
• Analyze heatmap data across top-trafficked pages on fmgsuite.com and the blog; deliver optimization recommendations based on user engagement signals. 
• Proactively identify and propose revenue-generating web initiatives, not just respond to inbound requests. 

Analytics & Reporting 

• Own and maintain GA4 properties and dashboards; deliver monthly web analytics reporting covering traffic sources, top landing pages, organic and AI-driven growth, page views, and conversion rates. 
• Establish and maintain a monthly web health reporting cadence using GTmetrix and similar tools. 
• Report on heatmap insights on the first Monday of each month and web performance metrics on the last Monday of each month. 
• Build and maintain Google Tag Manager to support conversion tracking, working alongside our agency and internal stakeholders to support paid media tracking needs. 
• Provide actionable insights tied to business outcomes, not just traffic metrics. 

Web Infrastructure & Quality Assurance 

• Own web infrastructure health: error monitoring, uptime, and proactive issue detection. 
• Implement and enforce a thorough QA process for all releases to ensure zero broken components in production. 
• Maintain a clear, transparent roadmap of web improvements, technical debt, and optimization initiatives. 
• Document recurring issues and build processes to prevent repeat failures. 

Strategy & Stakeholder Leadership 

• Develop and maintain a CRO and web improvements roadmap tied explicitly to revenue growth. 
• Lead web strategy discussions with marketing leadership, presenting optimization ideas with supporting data and projected impact. 
• Establish monthly and quarterly performance goals with clear KPIs; self-report progress consistently. 
• Serve as the subject matter expert on web performance across the marketing team, educating stakeholders and providing clear status updates. 

Required Qualifications 

• 4+ years of experience in website management, digital marketing, or web optimization roles with demonstrated ownership of web performance outcomes. 
• Proven track record of running CRO programs, A/B testing, and heatmap analysis that produced measurable conversion improvements. 
• Strong command of GA4, Google Search Console, GTmetrix, and Google Tag Manager. 
• Hands-on experience with heatmap and user behavior tools (e.g., Hotjar, Microsoft Clarity, or similar). 
• Demonstrated ability to own and report on web KPIs including conversion rates, lead generation metrics, page speed, and traffic growth. 
• Experience managing website releases with a structured QA process and low post-launch error rates. 
• Strong analytical mindset with the ability to translate data into prioritized, actionable recommendations. 
• Excellent communication skills, including the ability to present results, surface issues proactively, and articulate tradeoffs to both technical and non-technical stakeholders. 
• A genuine builder mentality: proactive, self-directed, and revenue-focused rather than task-oriented. 
• Readiness to work from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

Preferred Qualifications 

• Experience with HubSpot and integrating website analytics with marketing automation platforms. 
• Familiarity with AEO (Answer Engine Optimization) and AI-driven search visibility strategies. 
• Working knowledge of SEO fundamentals including on-page optimization, site architecture, and keyword strategy. 
• Experience managing microsites or multiple web properties. 
• Familiarity with UX design tools such as Figma for collaboration with design and development teams. 
• Experience in B2B SaaS or demand-driven growth environments. 

We offer

• Comfortable working place;
• Medical insurance after the trial period ending;
• Team-building activities;
• 24 paid vacation days per year;
• 5 paid sick leave days per year.

The future belongs to gamedev. AlphaNova - game development company is looking for a Junior SMM Manager for full-time collaboration. Do you love games as much as we do? We are sure that it is you who will be able to strengthen our team. Together we will make the best product.

Responsibilities

• Execute social media posting across platforms
• Identify and contact gaming influencers and streamers
• Manage outreach database and track communication
• Distribute game keys and follow up
• Assist with press emails and basic PR tasks
• Track campaign metrics and prepare simple reports
• Support store page updates and announcements

Requirements

• Strong written English
• Interest in gaming industry
• Organized and detail-oriented
• Comfortable with cold outreach
• Basic understanding of social platforms and analytics
• Proactive and execution-focused

We offer

• Competitive rate
• Work with international products
• Work format - remote
• Salary, tied to the dollar exchange rate
• Career growth that you can influence by showing the right results, as we are constantly expanding

We are looking for an experienced Brand Designer to support consistent visual brand communication and ensure fast, high-quality production of design materials for digital and offline channels.

Responsibilities:

• Develop brand identity for new projects
• Create brand materials for online and offline formats
• Design key visuals for promo campaigns, special offers, and special projects
• Work with promo creatives (bonus, welcome, tournaments, events)
• Adapt creatives for multiple platforms and GEOs in line with brand guidelines
• Independently manage design tasks end-to-end: from receiving the initial client brief to final delivery and project presentation
• Track and apply design trends (sports, casino, iGaming)

Requirements:

• 4+ years of experience as a Brand / Graphic Designer
• Strong skills in retouching, color correction, and composition
• Confident user of Figma and Adobe Creative Suite (Photoshop, Illustrator)
• Ability to maintain brand consistency in high-volume production
• Strong time-management skills and ability to work with tight deadlines

Nice to have:

• Experience in iGaming, gambling, or sports-related projects
• Background in performance marketing creatives

We offer:

• 30 day off — we value rest and recreation.
• Remote work or the opportunity — our own modern lofty office with spacious workplace, and brand-new work equipment (near Pochaina metro station).
• Flexible work schedule — we expect a full-time commitment but do not track your working hours;
• Flat hierarchy without micromanagement — our doors are open, and all teammates are approachable

We are an outsourcing company partnering with fintech and crypto businesses. Growth Marketing Team Lead role is part of a well-established crypto project with over 3 years on the market. You’ll join a B2C Marketing team, leading growth initiatives and coordinating the team’s efforts across acquisition and retention.

Key Responsibilities:

• Growth Strategy: Plan and execute multi-channel marketing campaigns for b2c audience;
• Marketing Actions Planning& Hypothesis testing: Launch and optimize paid marketing activities, test hypotheses, creatives, and audiences;
• Funnel Management: Prioritizing B2C audiences and creating, monitoring, and optimizing marketing funnels for the target segment;
• Retention Marketing: Build and manage retention strategies and user communications;
• SMM & Community Oversight: Oversee social media (Telegram, Discord, X, etc.) and community management to drive engagement;
• Project & Operations Management: Plan, prioritize, and execute marketing initiatives, coordinating B2C marketing team members and cross-functional stakeholders.

Requirements:

• Experience: 3+ years in growth/performance/product marketing for B2C products;
• Domain: 1+ year in blockchain or cryptocurrency products;
• Team Management: 1+ year in coordinating marketing team members or/and management and mentoring;
• Paid & Retention Marketing: Proven experience with paid acquisition channels and retention strategies;
• Tools: Experience with CRM systems and user communication tools;
• Data-Driven Approach: Strong analytical mindset and ability to make data-based decisions;
• Languages: Upper-Intermediate (B2+) English or higher.

Conditions and benefits:

• Remote-friendly culture: Work from anywhere in the world with a flexible schedule in CET timezone;
• Opportunities for growth: Take advantage of paid training, English-speaking clubs, support for certifications, and participation in professional events;
• Reliable conditions: Transparent terms, stable compensation, and consistent support;
• Room for ideas: We work in teams with full autonomy, empowered by our clients to take complete ownership of our projects.

AutoBidMaster is a fast-growing online marketplace in the unique niche of used & salvaged vehicle auctions. For over 15 years, we have connected customers worldwide with US auto auctions and delivered vehicles to every major port across the globe. With a dedicated team of 100+ people, we make car buying and shipping transparent, innovative, and simple.

We are looking for a skilled and passionate Crowd Marketing Specialist that is absolutely in love with traffic, forums, link building and numbers that can show the result, to join us at Autobidmaster. 
If you are creative and data-oriented, responsible, flexible in decision-making and your actions, pro-active, and a team player – welcome to our team! 

Key Responsibilities: 

• Increase brand awareness of AutobidMaster, 
• Drive targeted traffic 
• Support reputation management through organic presence on forums, Reddit, and other community platforms. 

Forum Management: 

• Research and identify relevant automotive forums (US-based) 
• Create and warm up accounts 
• Participate in discussions and initiate new threads to engage the audience 
• Place native brand mentions (with or without links) 

Reddit Management: 

• Research relevant subreddits (such as r/cars, r/MechanicAdvice, r/UsedCars, r/AutoAuction) 
• Write comments and posts (cases, stories, personal experience) 
• Manage the company’s subreddit 
• Drive posts into Top 10 rankings 
   

Requirements: 

• 2+ years of experience working with Reddit and/or forums 
• English level: Upper-Intermediate or higher 
• Basic understanding of the automotive industry and how car auctions work (Copart, IAAI), or willingness to learn 
• Ability to write naturally (with or without AI), aligned with the company’s tone of voice 
• Understanding of when and where it is appropriate to mention the brand vs. place a link 

We Offer:

• Collaborative and supportive team environment.
• Competitive compensation package.
• Professional growth and skill development opportunities.
• US public holidays are off - we work according to the US calendar
• Kind Reminder: we employ ONLY via B2B type of contract!
• Working hours: 12:00–20:00 CET

About Findies:

Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.

Our team is small and hands-on, and we’re looking for professionals who want real ownership and the opportunity to shape and build the business.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.

In this role, you will be responsible for product growth using paid marketing in Meta, TikTok, and Google Ads.

About the role:

We are looking for a Marketing lead who will own paid acquisition for Findies new product angles across Meta, TikTok, and Google Ads, scaling spend efficiently while improving unit economics.

What you'll be doing:

• Lead a team of 2–3 marketing managers: hiring, onboarding, and mentoring.
• Analyze performance, measure results, and compile reports for all campaigns, forming clear takeaways, next steps, and improvement opportunities.
• Test and optimize new setups and approaches across Meta, TikTok, and Google Ads.
• Automate marketing processes together with MarTech manager.
• Provide feedback on creative ad briefs and ready-to-launch ad assets.
• Work on landing funnels and implement ideas together with the PMM.
• Conduct competitor research and implement insights into traffic acquisition.

What you'll need:

• 3+ years of experience in paid acquisition on Meta and/or TikTok.
• Experience managing marketing budgets of at least $500K per month.
• Desire to be a leader.
• Strong understanding of key acquisition metrics and unit economics.
• Strong data analysis and interpretation skills.
• Great communication skills and the ability to work collaboratively.
• Strong leadership skills.

• Upper-Intermediate English or higher.

   

Join us and help build the future of social shopping.

Codefinity is a fast-growing EdTech company on a mission to make tech education accessible, engaging and truly practical. We help people from all over the world master in-demand programming skills and build meaningful careers in tech.
 

Our platform has already empowered hundreds of thousands of learners globally — from complete beginners to industry professionals — through interactive, hands-on courses designed to accelerate real skill growth.
 

We’re a team of ambitious and creative people who love what we do and move fast. We experiment, learn and constantly raise the bar to achieve bold goals. At Codefinity, every idea can make a difference, and every team member has a real impact on our growth story.

What you will do

• Systematically develop high-performing creatives for Meta to drive user acquisition
• Conduct creative and competitive research, analyzing market trends, best practices, and audience behavior
• Formulate and prioritize creative hypotheses based on performance data and previous test results
• Develop concepts for performance campaigns, including video scripts, static designs, hooks, and messaging
• Prepare structured briefs for designers and production teams, overseeing the process from concept to final delivery
• Analyze test results (CTR, CPA, CPM, ROAS) and initiate iterations for successful assets
• Explore and implement AI-powered tools to enhance productivity and creative output

What we are looking for

• 6+ months of experience in performance marketing, preferably with Tier1 markets;
• Understanding of Paid Social (Meta) dynamics: formats, hooks, messaging, and platform specifics;
• Ability to analyze key metrics (CTR, CPM, CPA, ROAS) and conduct competitive research;
• Copywriting skills and knowing how to transform ideas into catchy headlines;
• English level B1 (Intermediate) or higher.

Benefits

• Work on a high-impact EdTech product within an ambitious global team
• 20 working days of paid vacation per year, plus public holidays.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• In-office medical support and professional massage services
• Sports activities: running, yoga, boxing, and more.

Responsibilities:

• Inbound marketing (lead generation) via Fiverr and Clutch;
• Conducting competitor and market research;
• A/B testing, formulating and testing hypotheses regarding lead generation;
• Preparing marketing materials in collaboration with a designer (profile descriptions, presentations, documents, visuals, videos).

Requirements:

• Experience in inbound marketing on Fiverr (profile setup/optimisation, hypothesis testing, achieving Level 2 or Top Rated status on your profile);
• Copywriting ans researching skills;
• Basic design skills (presentations, using Figma/Canva/Google Slides);

Nice to have:

• Experience in IT sphere;
• Completed Fiverr courses;
• Experience with Notion or any CRM;
• Experience in lead generation via Clutch.

We offer:

• Regular result-based salary reviews;
• Comfortable working hours (10-19 Kyiv time zone);
• Established product-focused environment;
• Range of tasks, from quick and simple to challenging investigation to run;
• Cheerful & dynamic environment;
• Friendly and open-minded team;
• Mentorship;
• Attractive social package (unlimited and paid sick days, fully paid vacation, birthday day off, etc;)
• Sport and English classes discounts.

Hiring steps:

• First interview with the Recruiter;
• Practical Assignment;
• Technical interview with the Team Lead;
• Job Offer.

Real People. Real Impact. One Crazy-Good Team.
Let’s Start With a Hello

We’re looking for a Promo Manager who can turn ideas into engaging campaigns and drive real impact through promotions. If you enjoy building promo mechanics, coordinating teams, and launching campaigns that players actually love — this role is for you.

Who We Are

We’re an iGaming project operating in both betting and casino verticals, focused on building strong player engagement through creative promotions and data-driven decisions. Our promo team works at the intersection of marketing, CRM, and product.

Our culture?
Fast execution.
Creative and structured.
Focused on results and engagement.
Collaborative and team-driven.

What You’ll Be Doing (Promo Manager – Event Campaigns)

• Developing and launching promo campaigns based on the promo calendar (e.g. seasonal events, Black Friday, New Year, etc.).
• Designing promo mechanics, bonus structures, and prize pools.
• Coordinating with marketing, CRM, design, and affiliate teams.
• Setting up and launching promotions in internal systems.
• Participating in promo planning and calendar creation.
• Managing tasks in Jira (landing pages, creatives, copy, promo assets).
• Controlling timelines and ensuring readiness before launch.
• Creating and managing promo codes for affiliate partners.
• Preparing bonus offers for affiliates.
• Analyzing promo performance and preparing monthly reports.
• Providing insights and optimization ideas for future campaigns.

What Makes You a Great Fit

• 1+ year of experience in marketing, CRM, or promo campaign management.
• Experience with bonus campaigns or promotional mechanics is a plus.
• Understanding of promo logic, player incentives, and engagement strategies.
• Experience working cross-functionally with multiple teams.
• Strong task management and deadline control skills.
• Creative mindset with the ability to generate new promo ideas.
• Analytical thinking and attention to detail.
• Confident user of office tools and basic systems.

What’s In It for You

• Full-time role in a growing iGaming project.
• Opportunity to directly impact player engagement and retention.
• Work with cross-functional teams in a dynamic environment.
• Remote-friendly setup.
• Competitive salary + performance-based incentives.

Let’s Wrap It Up

If you know how to turn promotions into player excitement and measurable results — we’d love to hear from you. Let’s build campaigns that players remember.

We are an iGaming company with over three years of experience and a team of 1500+ specialists.
Our portfolio includes 11+ successful products operating across Tier 1–3 markets. We actively scale new products and markets, building strong affiliate ecosystems and long-term partnerships.

We are currently looking for a Performance Marketing Specialist to drive and scale paid user acquisition on Meta for a licensed iGaming product while achieving strong ROI and sustainable growth.

Responsibilities:

• Manage and scale paid traffic on Meta Platforms (Facebook & Instagram)
• Launch, optimize, and scale advertising campaigns
• Build and optimize funnels (creative → landing → registration → deposit)
• Monitor and improve key metrics: CPA, FTD, ROI/ROAS, LTV
• Ensure full compliance with Meta gambling policies and licensed product requirements
• Analyze performance (CTR, CPC, CPM) and run A/B tests
• Work with creatives: set tasks, test formats (video, banners, UGC), and scale winning concepts
• Optimize campaigns daily (budget allocation, pausing underperforming ads, launching new tests)
• Collaborate with CRM, Product, and Compliance teams to improve traffic quality and conversions

Requirements:

• 3+ years of experience in media buying on Meta Platforms (Facebook/Instagram)
• Proven experience managing budgets of $500K+/month
• Experience working with licensed (white-hat) iGaming products
• Strong understanding of Meta advertising policies, especially for gambling
• Solid analytical skills and data-driven mindset
• Proven ability to optimize campaigns toward CPA, ROI, and LTV targets
• Experience with A/B testing and performance optimization
• Strong understanding of marketing funnels and conversion optimization

Why you should consider this opportunity

• Remote-first format: Mon–Fri, 10:00–19:00 (UTC+2) — skip the commute.
• Paid vacation & sick leave, plus an extra day off for your birthday.
• Competitive compensation that fairly reflects your expertise and impact.
• Engaging corporate events to learn, share experience, and grow with like-minded professionals.
• No micromanagement: we trust our team, encourage initiative, and keep a flat hierarchy for fast decisions.
• Ongoing professional development: continuous support to build new skills and advance your career.
• Dynamic work environment: a profitable, forward-thinking company where every specialist plays a key role.

🔍 We are looking for a Marketing Creative Lead to lead the creative direction within performance marketing, develop and execute a creative strategy, and provide the media buying team with high-converting advertising materials at scale.

💼 The company is building a cloud gaming platform that allows users to play video games via browser, TV, or mobile device without the need for a high-performance PC. The product targets global markets and is rapidly scaling.

📍 Warsaw, office | Full-time

📌 Responsibilities:

• Generate and test creative concepts and hypotheses for advertising campaigns
• Lead and manage a team of designers and video editors: set clear briefs and ensure high-quality output
• Analyze creative performance together with the media buying team and make data-driven decisions
• Build and optimize a structured process for creative production and testing
• Ensure a consistent flow of scalable, performance-driven creatives

✅ Requirements:

• 2+ years of experience in a leadership role within a creative team at a performance agency or product company
• Deep understanding of creatives for Google Ads, Meta Ads, TikTok, and YouTube
• Proven experience building a creative team and processes from scratch
• Strong analytical mindset and ability to work with performance metrics
• Portfolio is mandatory (please include examples of performance creatives with measurable results)

🚀 What the company offers:

• Opportunity to build creative processes from scratch and influence strategic decisions
• Work in a product company with ambitious scaling goals
• High level of autonomy and responsibility
• Competitive compensation
• Official employment
• Professional growth alongside the company’s expansion
• A results-driven team with a strong performance culture
• Office in the center of Warsaw (relocation support provided if needed)

📩 If you have experience leading performance-focused creative teams and are ready to scale creative production systematically, please send your CV and portfolio.

At Empeek, we are looking for a High-Level Individual Contributor — a strategic mind who thrives on digging into data, uncovering market truths, and building value propositions based on evidence, not intuition.

You are a researcher at heart. You don’t just “run ads”; you find the “why” behind every click. We don’t need a manager of processes; we need an intellectual engine for our growth.

Your Mission

You will dive deep into market reports, analyze competitors, and - most importantly - listen to our customers to understand their real needs. You will transform these insights into high-impact hypotheses and value propositions that resonate with the US B2B market.

What You Will Actually Do

• Deep-Dive Research. Analyze the market landscape, competitor moves, and user behavior to find “secret gems” others miss in healthcare
• The Hypothesis Cycle. Formulate — Validate — Analyze — Iterate. Your work is a continuous loop of testing and refining
• Voice of Customer. Listen to sales calls and interview stakeholders to understand exactly how to phrase our message to change a lead’s mind
• Strategic Execution. Define the Value Proposition and ensure it resonates across multiple channels (Inbound, Outbound, ABM)

We Are Looking For

• 5+ years of experience in IT services or IT consulting.
• Strong B2B IT Services expertise and proven experience working with the US market
• Clear understanding of cold outreach specifics
• Analytical mindset with the ability to research the market and identify trends
• Ability to build hypotheses and create materials to test them across multiple channels
• Solid understanding of sales processes and effective communication with potential clients
• Proven ability to build clear and compelling value propositions for B2B audiences
• High level of independence and ownership without micromanagement
• English — Advanced (speaking and writing) and fluency in Ukrainian

This Role is a Perfect Match if

• You speak the language of numbers and evidence
• You prefer getting your “hands dirty” with research over managing people
• You want to know the truth about the market, even if it contradicts the initial plan
• You can translate complex HealthTech/IT solutions into clear value for the client

This is NOT the Role for You if

• Your main ambition is to build and manage a marketing team
• Your focus is primarily on process optimization or department structures

What We Offer

• Access to learning opportunities — internal and external training, certification reimbursement
• We are open to your ideas and provide the resources you need to validate your research and strategies.
• 18 paid vacation days, 10 public holidays compensated, and up to 10 paid sick days
• Up to $300/year for English classes + free speaking club
• Up to $180/year for sports activities
• Mentorship and knowledge sharing from experienced colleagues
• Career maps and growth plans to support your professional development
• New equipment provision and accounting support
• Competitive market-level salary with regular reviews
• Additional perks such as insurance fund, gifts, etc.
• Psychological safety and supportive culture
• Active support for the Armed Forces

If you believe this role could be a great match for you, please send us your resume via the link — we’ll be happy to get in touch with you.

You’re also welcome to recommend colleagues or friends — we offer a referral bonus 🎁.

Fast-growing affiliate network in the crypto space. Small, agile team with direct impact on brand growth and performance.

Responsibilities

• Own brands end-to-end: operations, communication, performance
• Scale existing brands and launch new ones
• Collaborate with affiliates to grow traffic quality and volume
• Expand across GEOs (Tier 1–3) and channels (SEO, PPC, influencers, etc.)
• Monitor KPIs daily and optimize performance

Requirements

• 1+ year of experience as a Brand Manager (crypto/iGaming is a plus)
• Strong understanding of KPIs: CPA, FTD, CR
• Experience with affiliates and performance marketing
• Proactive, results-driven, able to work independently

Conditions

• Salary: fixed + bonuses (up to 2x base)
• Fully remote
• Small team (3–5 people)
• Growth opportunities within a scaling company

We are looking for a Team Lead of Retention who will take ownership of the retention function, build an effective CRM and retention system, strengthen the team, and elevate user communications to the next level.

This role is ideal for a strong hands-on leader who can think strategically while staying deeply involved in execution: building communication flows from scratch, developing internal team processes, managing the CRM function, and implementing modern approaches, including AI and process automation.

What you will be responsible for

• Own the retention strategy and further development of the CRM function.
• Build retention flows from scratch, including lifecycle, trigger-based, promotional, reactivation, and behavioral communications.
• Design and implement CRM mechanics to drive retention, LTV, engagement, and repeat activity.
• Manage the CRM platform and communication logic, including hands-on work with Customer.io и Smartico.
• Work with Tier-1 markets, adapting strategies, offers, and communication approaches to highly competitive audiences.
• Develop segmentation, personalization, and user communication scenarios based on data and behavioral insights.
• Lead the retention/CRM team: set priorities, develop team members, and build effective collaboration within the function.
• Establish internal team processes, including planning, production flow, quality control, campaign launches, analytics, testing, and reporting.
• Work closely with Product, Analytics, BI, Marketing, Design, and Engineering teams.
• Launch and scale A/B testing, analyze communication performance, and identify growth opportunities.
• Explore and implement AI-driven solutions for personalization, content generation, CRM operations optimization, and team efficiency.

• Drive and implement automation initiatives across CRM and retention operations.

   

What we are looking for

• 4+ years of experience in Retention / CRM, including experience in a lead or manager role.
• Proven experience working with Tier-1 markets.
• Strong hands-on experience in building retention flows from scratch.
• Solid experience with Customer.io.
• Experience managing the CRM function and developing retention as a structured business capability.
• Team management experience, including task setting, people development, and performance/quality control.
• Proven experience in building internal team processes, from briefing and production pipelines to analytics and post-campaign reviews.
• Strong understanding of CRM metrics, including retention, churn, reactivation, repeat conversion, engagement, and LTV.
• A data-driven mindset with the ability to make decisions based on analytics, cohorts, segmentation, and testing results.
• Ability to combine strategic thinking with hands-on execution.

• Strong cross-functional communication and stakeholder management skills.

   

Nice to have

• Experience in highly competitive B2C digital products.
• Experience with multi-channel CRM, including email, push, in-app, SMS, onsite, and messengers.
• Practical experience integrating AI tools into CRM and marketing workflows.
• Experience automating routine tasks, production processes, and communication orchestration.
• Understanding of lifecycle marketing, customer journey orchestration, and personalization at scale.

• Experience in fast-growing environments where systems need to be built almost from scratch.

   

What matters most in this role

We are looking for someone who:

• knows how to build a retention system, not just run campaigns;
• understands how to engage demanding audiences in Tier-1 markets;
• can be a strong team leader while also going deep into CRM operations;
• sees growth opportunities through AI, automation, and smart personalization;

• can bring structure to processes and scale the function effectively.

   

What we offer

• The opportunity to build and scale the retention function with a direct impact on the business.
• A strong leadership role with real ownership and accountability.
• Room to introduce new approaches, AI tools, and automation solutions.
• A team and environment where you can influence strategy, processes, and outcomes.
• Competitive compensation and terms discussed individually.

Company Overview

ArboStar is a fast-growing B2B SaaS platform providing business management solutions tailored for the tree care and green industry. We are scaling across North America and internationally, helping companies streamline operations, manage leads, and grow revenue.

Role Overview

We are seeking a Marketing Director to own marketing strategy, execution, and performance across paid acquisition, PR, partnerships, and analytics.

This role is responsible for leading an established marketing team and ensuring marketing efforts directly support business growth through high-quality demand generation, strong MQL → SQL conversion, and measurable ROI.

The Marketing Director operates as the single point of accountability for marketing outcomes, working closely with Sales and Product.

Key Responsibilities

Marketing Strategy & Ownership

• Own end-to-end marketing strategy, priorities, and execution across all channels.
• Define quarterly and annual marketing plans aligned with company growth goals.
• Own core marketing KPIs, including lead quality, MQL → SQL conversion, pipeline contribution, and ROI.
   

Team Leadership & Management

• Lead, mentor, and manage a marketing team of 8 specialists (paid media, content, PR, partnerships, and supporting roles).
• Set clear goals, priorities, and performance expectations for the team.
• Ensure effective execution, accountability, and continuous performance improvement.
   

Demand Generation & Paid Media Oversight

• Oversee paid acquisition strategy across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Capterra, and other relevant B2B platforms.
• Guide budget allocation and optimization decisions based on funnel performance and revenue impact.
• Ensure structured testing, CRO initiatives, and data-driven optimization across campaigns.
   

PR, Partnerships & Brand Growth

• Own PR and partnership strategy, including industry associations, media outlets, and strategic collaborators.
• Strengthen ArboStar’s brand visibility and credibility within the vertical B2B SaaS market.
• Ensure PR and partnership initiatives support demand generation and pipeline goals.
   

Cross-Functional Collaboration & Analytics

• Work closely with Sales to align campaigns with lead quality expectations and pipeline needs.
• Collaborate with Product on analytics, attribution, and marketing integrations.
• Oversee marketing reporting, dashboards, and performance reviews.

Qualifications & Skills

• 5+ years of experience in B2B SaaS marketing, including team leadership and performance ownership.
• Proven experience leading multi-channel demand generation and paid acquisition.
• Strong understanding of lead quality, MQL → SQL conversion, and revenue attribution.
• Experience managing marketing teams and cross-functional stakeholders.
• Strong analytical mindset and decision-making based on data and ROI.
• Comfortable owning outcomes, priorities, and trade-offs.
• Proven experience managing and optimizing $20,000+ monthly paid media budgets with a focus on ROI and lead quality.
• English proficiency B2 or higher.

Nice to Have

• Experience in vertical SaaS, field services, or construction-related industries.
• Familiarity with marketing automation platforms and workflow optimization.
   

What We Offer

• Opportunity to work in the green industry, supporting arborists and service companies that contribute to sustainable urban and environmental ecosystems.
• Competitive salary with performance-based incentives.
• Fully remote work aligned with Kyiv time (14:00–22:00)
• Leadership role with ownership over an established marketing team.
• Direct impact on pipeline growth, revenue, and company strategy.
• Close collaboration with executive leadership and cross-functional teams.