Headway Inc

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Lisa Rudyk, User Acquisition Manager at Headway by Headway Inc, we’re looking for a PPC Specialist to take full ownership of Google Ads acquisition — one of our top strategic priorities.
 

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.
 

You’ll join our User Acquisition team, responsible for driving new user growth, fueling product expansion, and supporting the company’s financial goals. We focus on scaling new revenue by testing fresh approaches and continuously exploring the most effective ways to accelerate product growth.
 

This job is perfect for you if you:

• Want to work on a product that’s a market leader in Book Summaries across the US and Tier-1 countries.
• Are excited to see the direct impact of your work reflected in both financial and product metrics at Headway.
• Thrive when you have full ownership — Google Ads acquisition is one of our top strategic priorities, and you’ll drive it end to end.
• Want to collaborate closely with the Product team while sharpening your product marketing expertise.
• Love working with a performance-driven team of people who are fully committed to results.
• Are eager to grow in a data-driven environment where experiments and analytics guide every decision.
• Value strong partnerships — we work closely with Google, Meta, and TikTok. Our collaboration with Google’s Ukrainian office gives you access to offline interactions, summits, resources, and exclusive events.
   

What you will do:

• Scale Headway App’s user acquisition through Google Ads campaigns.
• Collaborate with the Product team to design new funnels and run product experiments.
• Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
• Improve funnel conversions (CRO) in partnership with the Product team.
• Test creatives, audiences, and bidding strategies to maximize growth.
• Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.
• Build and maintain automations and scripts to streamline campaign management and optimization.
   

What you need to join us:

• Proven experience with Google Ads (PMax, Search, Demand Gen, Display).
• Strong knowledge of analytical tools such as Google Analytics, Tableau, Mixpanel, Amplitude, etc.
• Solid understanding of marketing metrics
• Ability to analyze data and uncover causal relationships.
• Hands-on experience with scripts and campaign automation.
• Experience working on CRO initiatives with product teams is a strong plus.
• Alignment with the values of our team (SELECT).
   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. 
   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
 

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Lisa Rudyk, User Acquisition Manager at Headway by Headway Inc, we’re looking for a User Acquisition Specialist to scale campaigns on Meta, TikTok & Applovin, and hit the ROI that drives our mission worldwide.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You’ll join our User Acquisition team, responsible for driving new user growth, fueling product expansion, and supporting the company’s financial goals. We focus on scaling new revenue by testing fresh approaches and continuously exploring the most effective ways to accelerate product growth.

This job is perfect for you if you:

• Want to work on a product that’s a market leader in Book Summaries across the US and Tier-1 countries.
• Are excited to see the direct impact of your work reflected in both financial and product metrics at Headway.
• Enjoy the freedom to test bold hypotheses, with the potential to fully own a channel or user acquisition flow in the future.
• Want to collaborate closely with the Product team while sharpening your product marketing expertise.
• Love working with a performance-driven team of people who are fully committed to results.
• Are eager to grow in a data-driven environment where experiments and analytics guide every decision.

• Value strong partnerships — we work closely with Google, Meta, and TikTok. 

   

What you will do:

• Scale Headway App’s user acquisition through Meta and TikTok Ads.
• Collaborate with the Product team to design new funnels and run product experiments.
• Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
• Improve funnel conversions (CRO) in partnership with the Product team.
• Test creatives, audiences, and bidding strategies to maximize growth.
• Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.

• Build and maintain automations and scripts to streamline campaign management and optimization.

   

What you need to join us:

• Proven experience with Meta Ads, including campaigns optimized for Purchases or Subscriptions.
• Strong knowledge of analytical tools: Meta Ads Reporting, Meta Advanced Analytics, Tableau, Mixpanel, Amplitude, etc.
• Solid understanding of marketing metrics.
• Ability to analyze data and uncover causal relationships.
• Solid understanding of event tracking principles via pixel and server-side (CAPI).
• Hands-on experience with Meta Events Manager to verify real-time event delivery (PageView, AddToCart, Purchase, etc.).
• Experience working on CRO initiatives with product teams is a strong plus.

• Alignment with the values of our team (SELECT).

   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. 

   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Sophia Smuk, our Visual Communications Design Lead, we’re looking for a Graphic Designer to join our Communications team — and craft bold, smart design for both our brand and products.

You’ll love this role if you want to:
 

• Tell the story of Headway Inc through design. We constantly create newsworthy moments to spread the word about Headway Inc — and we’re also building strong internal communications. Want to support both with your visual magic?
• Join a strong design community. Headway Inc already has 25 talented designers across different fields. You’ll be able to share experiences, co-create, and inspire each other.
• Shape how our brand is seen across global and local markets and strengthen our visual identity worldwide.

What will you do:
 

• Designing media and SMM materials for both global and local markets;
• Creating presentations;
• Developing branded merchandise;
• Designing materials for internal company events;
• Designing exhibition stands;
• Actively participating in team discussions and brainstorms.
• Stay on top of graphic design, communications, and marketing trends — and bring them to life.
• Collaborate closely with Communications, B2B, Partnership and People Experience teams.

What do you need to join us:
 

• Have 2+ years of commercial experience as a graphic designer and an up-to-date portfolio.
• Have a strong sense for color combinations and visual balance.
• Work confidently with typography and layout.
• Have experience with data visualization and infographics.
• Know your shortcuts in Adobe Illustrator and Figma.
• Want to grow in Brand Design and explore Motion Design.
• Are detail-oriented and love pixel-perfect work.
• Are eager and quick to learn new things.
• Alignment with the values of our team (SELECT).

What do we offer:
 

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared SELECT values. Together with Yelizaveta Kaminska, we’re looking for a Payment Manager to join our team of superstars transforming the EdTech industry.
 

The Payments Team focuses on improving and optimizing digital payments to provide our users with convenient and transparent payment experiences.
 

This job is perfect for you if you:

• Are passionate about payments and eager to grow your expertise in this field
• Want to enhance user experience by making payment flows smoother and more transparent
• Are looking for rapid career growth and quick, measurable results from your work
• Appreciate the freedom to choose your own methods and approach

What you’ll do:

• Monitor payment metrics daily to ensure accuracy, efficiency, and stability of processing
• Analyze payment trends to identify opportunities for improving approval ratios and optimizing costs
• Collaborate with payment providers, PSPs, and banks
• Expand payment infrastructure by researching and integrating new payment methods
• Partner with internal teams (Support, Finance, Legal, etc.) to troubleshoot issues and optimize the checkout experience
• Prepare payment infrastructure for new geographies
• Ensure compliance with industry regulations and best practices

What you need to join us:

• At least 6 months of experience in payments and understanding of payment processing
• Analytical mindset and understanding of product and payment metrics
• Knowledge of A/B testing
• Fast learner who adapts quickly to new challenges
• Alignment with our SELECT values

What we offer:

• Work on a socially impactful educational product with an ambitious team
• Personal development plan and access to our knowledge base and communities
• Compensation for English learning, external training, and courses
• Medical insurance, company doctor, and full sick leave coverage
• Office amenities: reliable shelter, generator, Starlink, and even massage sessions
• Active lifestyle support: running, yoga, boxing, and more
• Two week-long company holidays per year to rest and recharge
• Support for initiatives helping Ukraine

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Interested? Send your CV — we’d love to hear from you!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds. We’re proud to be among the world’s top companies transforming digital learning — GSV 150.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Anton Bespalko, Digital Marketing Manager at Goodly by Headway Inc, we’re looking for a Junior Marketing Specialist to join our team of superstars transforming the EdTech industry.
 

Goodly is a fast-moving R&D project on a mission to help people live, work, and learn with more joy and clarity. We’re building a fresh experience that combines thoughtfully designed physical products and playful digital tools.
 

We’re just getting started, and this is your chance to join us at the beginning — where ideas aren’t just welcome, they’re expected. We’re looking for people who are brave enough to lead, bold enough to decide, and curious enough to invent what doesn’t exist yet.

This job is perfect for you if:

— You’d like to gain hands-on experience across multiple marketing channels, diving deeper into several marketing fields: User Acquisition, Email marketing, SMM, Creative & content marketing.

— You are eager to get a complete, end-to-end view of digital marketing, the freedom to test ideas, learn fast, and discover which direction excites you the most.

— You are fond of being a part ot a great team. You won’t be figuring it all out alone — you’ll work side-by-side with an experienced Digital Marketing Manager who will mentor you, provide clear guidance, and give regular, constructive feedback to help you progress rapidly.

What will you do:

— Help launch and optimize ad campaigns on Meta and Google Ads

— Dive into the results, spot patterns, and learn to make solid, data-driven decisions

— Join brainstorming sessions, create ad visuals and copy, and test ideas in live campaigns

— Support email marketing and social media — from research and content creation to performance analysis

— Work closely with the marketing and product teams at Goodly, collaborating daily on strategy and execution

What do you need to join us:

— Some hands-on experience with Facebook Ads Manager and Google Ads

— Bonus points if you’ve already played around with social media management or email campaigns

— Genuine excitement about digital marketing and ready to learn by doing real work

— You are currently a 3rd or 4th-year student, or hold a degree in Marketing, Advertising, Communications, or a related field

— Have solid English skills (B2+ or higher)

— Ability to think logically, pay attention to details, and enjoy testing hypotheses

— Ability to communicate clearly and feel comfortable asking questions when needed.

What do we offer:

— Work within an ambitious team on a socially impactful, life-long learning product.

— An office with a reliable shelter, generators, satellite internet, and other amenities.

— Access to our corporate knowledge base and professional communities.

— Personal development plan.

— Compensation for English language learning, external training, and courses.

— Medical insurance and full sick leave compensation.

— Sports activities: running, yoga, boxing, and more.

— Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

— Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Pavlo Orlenko, Head of Product Marketing at Headway by Headway Inc, we’re looking for a Product Marketing Manager to drive CR, LTV, ROI, and new revenue growth by owning a web-based thematic direction end to end.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You’ll join a cross-functional Product Marketing team at the intersection of marketing, product, and analytics, focused on sustainable growth through a structured A/B testing approach. Within this setup, we’re actively developing web-based thematic directions — and you’ll own one of them end to end.

The challenge you’ll take on:

As part of a tight creative trio — User Acquisition, Creative Marketing, and Product Marketing — your challenge is to unlock and scale a thematic direction end to end. From ad messaging and web funnel experience to conversion and monetization, you’ll own a coherent user narrative, understand cause-and-effect across the funnel, and apply best market practices to drive CR, LTV, ROI, and sustainable new revenue growth within a large thematic unit.

This job is perfect for you if you:

• Want real ownership and focus — owning one web-based thematic direction end to end and directly impacting business growth.
• Enjoy working in a fast, execution-driven environment, where ideas quickly turn into experiments and measurable results.
• Want to work in a cross-functional setup, closely collaborating with User Acquisition and Creative Marketing Specialists.
• Value strong team support, working with a product designer, frontend engineer, analyst, and market intelligence specialists dedicated to growth and data.
• Think in experiments and systems, using structured A/B testing to understand cause-and-effect and scale what works.

• Want to grow within a product ecosystem, where collaboration with experienced PMs and marketers accelerates learning and impact.

   

What will you do:

• Own one theme: understand user needs, pains, and motivations, and shape a clear value proposition for each segment.
• Design and optimize the full user journey together with User Acquisition and Creative: creatives, web funnels, quizzes, landings, paywalls, and upsells.
• Run reverse funnel engineering: identify gaps between the promise in ads and the actual product experience, and close them through A/B testing and new solutions.
• Build a shared hypothesis backlog with the team, prioritize it, launch experiments, and analyze results together with analytics.

• Work with key metrics: CR across all funnel steps, ARPU, LTV/CAC, as well as overall marketing spend and new revenue volume.

   

What do you need to join us:

• 2–3+ years of experience in Product Marketing, Growth, User Acquisition, or Creative Marketing — with hands-on experience working with web.
• Confidence in execution under uncertainty: no fear of acting without full clarity, combined with the ability to build confidence through data, prioritization, and hypothesis validation.
• Experience in day-to-day collaboration within a “creative trio” (Product Marketing, User Acquisition, Creative Marketing) is a strong plus.
• Hands-on experience working closely with UX specialists, analysts, and engineers on a daily basis.
• Strong understanding of how analytics, marketing, and product come together to drive growth and business results.

• Alignment with the values of our team (SELECT).

   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Olena Zarubina, CRM Marketing Lead at Headway by Headway Inc, we’re looking for a CRM/Email Marketing Specialist to join our team of superstars transforming the EdTech industry.
 

What product will you be working on?
 

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.
 

Why this is exciting:
 

• A fast-growing EdTech company — we entered the top 20 educational apps in the U.S., and this is just the beginning!
• Full creative freedom and ownership — build email and push communication campaigns from scratch, test bold ideas, and bring them to life.
• Visible impact — we make decisions quickly, so you’ll see the results of your campaigns within days.
• Real influence on product growth — you’ll help scale a new product from hundreds of thousands to millions of users.
• Access to deep product analytics — test hypotheses, adapt strategies, and experiment with confidence.
• A team that trusts and supports you — we believe in freedom and responsibility.
   

What will you do:
 

• Generate ideas and launch communication campaigns (email, push and in-app messages)
• Analyze performance and draw insights from all launches (working with key metrics)
• Segment audiences and build user communication sequences
• Collaborate with designers, writers, and product teams to create a cohesive user journey
• Run A/B tests and analyze results
   

What do you need to join us:
 

• You have 2+ years of experience in email marketing
• You’ve worked with ESP tools (Customer.io, Iterable, eSputnik, MailChimp, or others)
• Your superpower is creativity — you enjoy generating ideas and aren’t afraid to experiment
• You understand how to craft user communications to achieve various goals and are confident in product metrics
• You can segment audiences based on behavior
• Experience with A/B testing would be a plus
• Your English is Upper-Intermediate or higher
• Alignment with the values of our team (SELECT).
   

What do we offer:
 

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• We provide 20 paid vacation days per year + corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.
   

Working schedule
 

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
 

Are you interested?
 

Send your CV!
 

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Ivan Makaruk, Product Manager at Skillsta by Headway Inc, we’re looking for a Product Analyst to join our team of superstars transforming the EdTech industry.
 

What product will you be working on?
 

Skillsta is an app that helps users worldwide improve their social skills through short interactive lessons based on real-life situations. The app ranked among the top 20 in the Education category on the US App Store.
 

You're definitely a fit for us if you want to:
 

• Shape and grow a brand-new EdTech product, solving real user challenges, driving innovation, and uncovering new growth directions with a passionate team.
• Collaborate within a dynamic cross-functional team where your insights, ideas, and decisions truly influence the product and the business.
• Be a part of the culture that embraces change and encourages fresh thinking.
• Have full ownership of key product initiatives and the freedom to test bold hypotheses directly on real users.
• Learn through knowledge exchange with talented analysts and experts across our teams and products.
   

What you'll be doing:
 

• Own the complete A/B testing cycle — from hypothesis generation and test design to dashboards, insights, and learnings that fuel the next iteration.
• Uncover growth opportunities by diving deep into data and turning insights into meaningful business impact.
• Co-create and implement ideas with the team that align with our product vision and drive measurable results.
• Analyse markets and competitors to discover new angles and opportunities for growth.
• Explore user behavior and content interactions to shape data-informed decisions.
• Clearly communicate findings and recommendations that move the business forward.
• Continuously learn, experiment, and apply cutting-edge tools and practices to stay ahead of the curve.
   

We're looking for you if you have:
 

• 1+ years of experience as a Product, Data, or Marketing Analyst.
• Solid understanding of mathematics and statistics.
• Hands-on experience working with databases (SQL).
• Experience with A/B testing or a strong grasp of its core principles.
• Understanding of product metrics and how they’re connected.
• Experience with data visualisation tools (e.g., Tableau, Looker, Power BI, etc).
• Your English is Intermediate or higher.
• Embrace team values and thrive in a collaborative environment (SELECT).
   

What do we offer:
 

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.
   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
 

Are you interested?

Send your CV!
 

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Lisa Rudyk, User Acquisition Manager at Headway by Headway Inc, we’re looking for a User Acquisition Specialist to take full ownership of Google Ads acquisition — one of our top strategic priorities.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You’ll join our User Acquisition team, responsible for driving new user growth, fueling product expansion, and supporting the company’s financial goals. We focus on scaling new revenue by testing fresh approaches and continuously exploring the most effective ways to accelerate product growth.

This job is perfect for you if you:

• Want to work on a product that’s a market leader in Book Summaries across the US and Tier-1 countries.
• Are excited to see the direct impact of your work reflected in both financial and product metrics at Headway.
• Thrive when you have full ownership — Google Ads acquisition is one of our top strategic priorities, and you’ll drive it end to end.
• Want to collaborate closely with the Product team while sharpening your product marketing expertise.
• Love working with a performance-driven team of people who are fully committed to results.
• Are eager to grow in a data-driven environment where experiments and analytics guide every decision.

• Value strong partnerships — we work closely with Google, Meta, and TikTok. Our collaboration with Google’s Ukrainian office gives you access to offline interactions, summits, resources, and exclusive events.

   

What you will do:

• Scale Headway App’s user acquisition through Google Ads campaigns.
• Collaborate with the Product team to design new funnels and run product experiments.
• Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
• Improve funnel conversions (CRO) in partnership with the Product team.
• Test creatives, audiences, and bidding strategies to maximize growth.
• Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.

• Build and maintain automations and scripts to streamline campaign management and optimization.

   

What you need to join us:

• Proven experience with Google Ads (PMax, Search, Demand Gen, Display).
• Strong knowledge of analytical tools such as Google Analytics, Tableau, Mixpanel, Amplitude, etc.
• Solid understanding of marketing metrics
• Ability to analyze data and uncover causal relationships.
• Hands-on experience with scripts and campaign automation.
• Experience working on CRO initiatives with product teams is a strong plus.

• Alignment with the values of our team (SELECT).

   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Kate Zabigailo, Head of Product Marketing at Nibble by Headway Inc, we’re looking for a Product Marketing Manager to join our team of superstars transforming the EdTech industry.

What product & team will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.

Join our Mobile Growth team to drive monetization, optimize conversion funnels, and unlock new audience opportunities. You'll own performance and unit economics end-to-end, directly influencing how millions discover and engage with learning.

This role is your calling if you:

• Want real impact — see your ideas move metrics like conversion, retention, ARPU, and LTV
• Love the intersection of analytics, creativity, and strategy
• Thrive on testing bold hypotheses and learning fast through A/B experiments
• Excel in growth-driven environments with short cycles fast feedback, and agile decision-making.
• Value autonomy and ownership — you shape the roadmap, define priorities, and structure how the team works.

What you'll do:

• Drive growth strategy: shape and execute experiments, build a clear roadmap, and prioritize initiatives that accelerate product growth and new revenue
• Own key metrics: monetization, conversion, retention, ARPU, and LTV are yours to move
• Orchestrate daily operations: drive smooth team collaboration and ensure alignment across functions
• Lead through insights: conduct market and user research to spot untapped growth opportunities
• Build bridges: collaborate with user acquisition, creative marketing, and product teams to align on impact
• Empower the team: Foster a culture of accountability, experimentation, and continuous learning; streamline workflows through automation
• Think strategically: understand competitors, market trends, and what truly motivates users to convert

What do you need to join us:

• Analytical foundation: proficiency with Amplitude/Tableau, event-based analytics, and metrics like CR, CTR, ARPU, LTV, CAC, and retention
• A/B testing experience: from hypothesis building to defining success metrics and validating statistical significance
• Monetization understanding: familiarity with subscription models, freemium, and pricing strategies
• Excel/Sheets skills: confident building dashboards and working with cohort analysis
• Growth mindset: curiosity to explore new approaches, fast learning ability, and willingness to take ownership
• Strong communication & facilitation skills: ability to explain complex ideas simply and collaborate effectively across teams
• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. 

Are you interested? Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Hanna Panasiuk, Head of Brand at Headway Inc, we're looking for a Marketing Strategist to lead positioning and brand development for products across our portfolio — conducting research, crafting value propositions, and building brands from scratch.

About the Team

Join our Brand Team where strategy drives real launches. Collaborate with Research, Growth, and Product to develop data-backed positioning, test brand hypotheses, and create messaging that connects with millions of users.

This role is your calling if you:

• Want to build brands from scratch — shape strategy, test hypotheses, and work in fast strategic cycles
• Crave access to real market data — conduct large-scale research in the US market with quality analytics and validated insights
• Love experimentation — create new approaches and set standards for brand strategy across the product ecosystem
• Bridge science and business — translate behavioral economics, cognitive science, and marketing theory into brand and product decisions

What you'll do:

• Build brand foundations from scratch: develop positioning and brand platforms that shape how millions experience learning
• Launch new brands: create naming, logos, and brand books for MVP projects—your work will be the first thing users see
• Turn insights into strategy: gather research, apply JTBD frameworks, and craft value propositions that resonate
• Track what matters: lead CEP studies, mental availability research, and brand awareness tracking
• Enable growth: shape positioning and test hypotheses that drive product-led expansion

What you need to join us:

• 2+ years of brand or marketing strategy experience in an agency or product company
• Participated in positioning work: contributed to developing brand platforms, positioning, or value propositions
• Research fluency: conducted or interpreted marketing research
• Launch experience: worked with products or brands during testing/launch phases
• Cross-functional collaboration: comfortable working with creative, product, and research teams; ability to give effective feedback and advocate for brand strategy
• English proficiency: B1+ level or higher
• Strategic thinking: understanding of brand-building principles and brand marketing fundamentals
• Alignment with the team values (SELECT)

Nice-to-have:

• Digital agency experience
• Performance marketing basics
• Category Entry Points (CEP) methodology experience

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine.

Are you interested? Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Vladyslav Strykun, Chief Marketing Officer at Headway Inc, we’re looking for a Senior SMM Manager to work on promoting the brand of Headway by Headway Inc on social media and building a community around self-growth learning.

What product will you be working on?

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

Why is it interesting:

• An opportunity to join the development of an EdTech application that has a multi-million audience in social networks — more than 4.1 million followers on Instagram
• Ability to focus on managerial and strategic tasks — we already have a creative writer, designer, and posting manager in the team
• Freedom to create new ideas, test hypotheses, and implement changes — we provide all the opportunities for their implementation
• Your decisions and ideas will have a direct impact on the business
• Opportunities for professional growth with a team that is always ready to support you
• Constant exchange of experience with marketers from our team and other projects

What will you do:

• Analyse competitors and create an SMM strategy
• Manage Facebook, Instagram, and TikTok pages
• Develop pages on Quora, Pinterest, Reddit
• Implement the content plan together with a copywriter and designer
• Conduct brainstorming sessions
• Review and approve final content with the product team
• Build a network of creators and implement craft video content with contractors
• Analyse the performance of social platforms and prepare monthly reports

What do you need to join us:

• 1+ year of experience as an SMM Manager in an IT product or digital agency
• Working with analytics, marketing funnels, and metrics (ER, ERR, ROI)
• Project management skills
• Following innovations in social media
• Ability to generate ideas and analyse content through the prism of marketing goals
• Sharing the values of the team (SELECT)

What do we offer:

• Work within an ambitious team on a socially impactful education product
• An office with a reliable shelter, generators, satellite internet, and other amenities
• Access to our corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in the office
• Sports activities: running, yoga, boxing, and more
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year
• Supporting initiatives that help Ukraine. Find out more about our projects here

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested? Send your CV!

Impulse is a brain training app that helps people keep their brains sharp with bite-sized fun games and logic puzzles. Impulse is the world’s most downloaded app in the Brain Training category with over 100 million downloads. The app is trusted by users worldwide, with a 4.7 rating on the App Store, and has been featured as App of the Day in over 50 countries, including the UK, Canada, and Australia.

Impulse is a part of Headway Inc, a global tech company that revolutionizes lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine.

The core of our achievements is our team. That’s why, together with Oleksii, Backend Tech Lead at Impulse, we’re looking for a Node.js Developer to join our team.

This job is perfect for you if you want to:

• Use modern tools and technologies;
• Directly influence business results. Also, you will participate in team discussions and understand all aspects of the business (e.g., marketing, building and improving business processes, etc.);
• Keep improving and growing. We’re all about evolving, rethinking, and aiming higher together. You will be a part of a professional backend community and exchange experience with developers from our team and other friendly projects.

What you will do:

• Develop new features for the marketing automation platform: resource management, campaign creation, analytics data processing etc;
• Take ownership of integrations with third-party APIs and platforms (Facebook, TikTok, Google, Appsflyer, Amplitude, etc.);
• Design and implement AI-driven solutions to optimize business processes;
• Ensure the stability, scalability, and security of solutions by contributing to key technical and architectural decisions.

What do you need to join us:

• 3+ years of experience as a Backend Engineer using Node.js and NestJS;
• Strong hands-on experience with JavaScript and TypeScript;
• Solid experience with PostgreSQL and Type ORM;
• Experience with RxJS, Docker, AWS, or another cloud provider (hands-on cloud setup experience is a big plus);
• Experience and willingness to work with 3rd-party APIs (e.g., Facebook, Google, App Store, etc.);
• Readiness to take ownership and have a real impact on the product;
• Alignment with the values of our team.

What do we offer:

• Work within an ambitious team on a socially impactful education product;
• An office with a reliable shelter, generators, satellite internet, and other amenities;
• Access to our corporate knowledge base and professional communities;
• Personal development plan;
• Compensation for English language learning, external training, and courses;
• Medical insurance and full sick leave compensation;
• Company doctor and massage in the office;
• Sports activities: running, yoga, boxing, and more;
• Corporate holidays;
• Supporting initiatives that help Ukraine. 
   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 165 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Vladyslav Strykun, Chief Marketing Officer at Headway Inc, we’re looking for an SMM Lead to own and scale our group-wide SMM strategy — building the operating system, leading the team, and driving both performance results and long-term brand equity across multiple products.

Why is it interesting:

• An opportunity to shape SMM at the group level for a multi-product EdTech ecosystem with a multi-million social audience, including 5M+ followers on Instagram.
• Ability to focus on managerial and strategic tasks — we already have creative writers, designers, and a posting manager in the team.
• Building a dual-focus system that drives both performance and brand equity, powered by strong operations, a high-performing team, and data-driven reporting.
• Freedom to create new ideas, test hypotheses, and implement changes — we provide all the opportunities for their implementation
• Opportunities for professional growth with a supportive team — with a clear path to grow into a Head role.

What will you do:

• Own group-wide SMM strategy across Headway, Nibble, Skillsta, and new launches, aligned with positioning, GTM, and business goals.
• Build and run the SMM operating model: planning, production, QA, publishing, and cross-channel coordination.
• Lead and scale the team: hire, set operating principles, coach SMM Managers, and align designers/copywriters around priorities.
• Keep brands distinct by defining messaging, tone, and content guidelines across products.
• Partner with PMM, Brand, UA, Influencer, PR, and Product teams to support GTM and contribute to marketing and product funnels.
• Own analytics and insights: KPIs, dashboards, performance reviews, plus trend/competitor research to launch new formats and growth loops.

What do you need to join us:

• 3+ years of experience as an SMM Manager (at least 1 year as SMM Lead/Head) in an IT product company or digital agency.
• Skills in working with social media algorithms on Instagram, Facebook, and TikTok.
• Working with analytics, marketing funnels, and metrics (ER, ERR, ROI).
• Ability to generate ideas and analyse content through the prism of marketing goals.
• English proficiency at B2 level or higher.
• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested? Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements — and our greatest value — is our team. We believe in people, in our shared values SELECT, and in the idea that fortune favors the bold.

Together with our Collaborative Marketing Team Lead, Nataliia, we’re looking for a UGC Specialist to scale creator partnerships and boost the performance of our UGC creatives.

The Collaborative Marketing team works across three core areas: influencer marketing, brand collaborations, and UGC advertising. The UGC direction is the largest and plays a key role in supporting our paid media efforts.

In this role, you’ll primarily work with UGC for physical products — collaborating with creators to produce ad-ready content that highlights real-life use, benefits, and emotions. You’ll also occasionally support digital products, applying the same performance-driven UGC approach.

Our focus is on creating scroll-stopping UGC ads that help the Creative Marketing team clearly communicate how our products make people’s lives better and drive results across paid channels.

You're a great match if you want to:

• Build and scale UGC ad strategies — working closely with creators to produce performance-driven ad content
• Turn product value and brand mission into scroll-stopping UGC ads that resonate with real users
• Experiment with new UGC ad formats, hooks, angles, and creator approaches to improve paid performance
• Develop long-term relationships with UGC creators that help continuously test, iterate, and scale ad creatives

What you'll be doing:

• Sourcing and communicating with UGC creators across different markets (US, LATAM, Europe).
• Managing the full creator workflow: negotiations, contracts, timelines, and deliverables.
• Writing clear, performance-oriented briefs and scripts tailored to each creator and ad hypothesis.
• Generating ideas for UGC ad tests, creative angles, hooks, and messaging variations.
• Analyzing UGC ad performance and optimizing creatives based on data and insights.

What you need to join us:

• 1+ year of experience in a similar role (UGC management, influencer marketing, performance marketing, copywriting, SMM, or advertising)
• Hands-on experience working with UGC or influencer content for physical products is a strong plus
• Basic understanding of key marketing and performance metrics
• Creativity combined with the ability to translate ideas into clear, actionable briefs
• Experience writing scripts or briefs for UGC creators or influencers
• Familiarity with Meta Ads Manager and/or TikTok Ads
• Analytical mindset — you rely on data to make decisions and improve results
• English proficiency at B2 level or higher
• Your superpowers: creativity, proactivity, and strong communication skills

What we offer:

• Work within an ambitious team on a socially impactful education product
• An office with a reliable shelter, generators, satellite internet, and other amenities
• Access to our corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in the office
• Sports activities: running, yoga, boxing, and more
• Corporate holidays: we go on a week-long paid holiday to rest and recharge twice a year
• Supporting initiatives that help Ukraine. Find out more about our projects here

Are you interested? Send your CV!