42DM

We are looking for a creative and motivated person to join our team as a Marketing Automation Specialist.

Key Responsibilities:

• Develop, implement, and manage marketing automation workflows across various platforms (e.g., HubSpot, Marketo, Pardot, etc) to support lead generation, nurturing, and customer retention.
• Set up and manage CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, etc), including data segmentation, property management, and pipeline configuration.
• Create complex workflows using tools like Make.com and Zapier to connect your services and trigger actions based on specific conditions.
• Craft personalized email campaigns, set up lead scoring, manage webinars, and build automation using platforms such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp, SendPulse etc.
• Implement and maintain tracking and analytics using GTM and UTM parameters for campaign performance measurement.
• Monitor and analyze marketing KPIs using tools like Google Looker Studio (Data Studio) to generate dashboards and performance reports for internal use and client presentations.
• Set up cold email outreach systems, ensuring compliance with data protection regulations (e.g., CAN-SPAM, GDPR, CCPA).
• Support integration of marketing platforms with third-party tools and data sources via API connections.
• Collaborate cross-functionally with designers, copywriters, and marketers to create and refine automated campaigns that align with business objectives.

Must-Have Requirements:

• 1+ years of commercial experience in marketing automation, email marketing, or web analytics.
• Experience managing CRM platforms: Salesforce, HubSpot, Pipedrive, Zoho.
• Proficient in Excel/Google Sheets (functions, formulas, pivot tables, merging sheets, etc.).
• Basic experience with Google Tag Manager (event tracking, conversion tracking, tag implementation).
• Full-cycle email marketing experience: audience creation, content creation, email design/development (drag-n-drop or custom), automation setup, and result analysis.
• Experience with process automation tools (e.g., Make, Zapier).
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid, ActiveCampaign).
• Experience with UTM tracking and campaign performance measurement.

Nice to Have Requirements:

• Experience with marketing automation platforms: HubSpot, Marketo, Pardot, ActiveCampaign, Eloqua, Braze, Customer.io.
• Experience with GA4: basic setup, custom events, custom reporting.
• Experience with cold email outreach setup.
• Basic knowledge of JavaScript for tracking/troubleshooting.
• Basic experience with web scraping.
• Experience with Google Looker Studio (Data Studio) – dashboards and reports.
• Familiarity with lead scoring, segmentation, and nurture campaigns.
• Familiarity with Facebook Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking.
• Understanding of CRO principles and best practices.
• Experience with chatbot automation (Drift, Intercom, ManyChat, Tidio, Chatfuel).
• Experience with SQL and/or BigQuery for data analysis.
• Understanding of custom attribution models and customer journey analysis.
• Experience with API integrations for marketing automation tools.

You Will Excel in This Role If You:

• Stay Curious and Always Learning: You’re driven by a constant thirst for knowledge, eagerly exploring new technologies, finding fresh solutions to complex challenges, and always pushing the boundaries of what’s possible. You lead by staying ahead of trends and anticipating the next wave of innovation that will empower clients to thrive in a fast-changing market.
• Lead with Energy and Purpose: With a bold, forward-thinking spirit, you bring energy and ambition to every project. You naturally inspire and motivate others, guiding the team and clients to new heights by making strategic, impactful decisions that drive success.
• Own Your Impact: Every project is a chance to make a mark. You take full ownership, ensuring each phase is managed with precision and each challenge is met with a proactive solution. You’re focused on results, balancing tasks seamlessly to deliver lasting outcomes that clients can count on.
• Place Clients at the Heart of Your Work: You understand the unique needs of each client, building strong relationships and keeping communication open and responsive. By anticipating their needs and delivering above expectations, you make every client feel like they’re your top priority.
• Communicate with Clarity and Connection: Your communication is clear, adaptive, and impactful, whether in a cross-functional team or with clients. You collaborate effectively, ensuring that your words and actions create genuine value and foster a productive, positive environment.
• Embrace Change with Agility: When the unexpected arises, you respond with flexibility and focus. You thrive in dynamic settings, making thoughtful, informed decisions even in uncertain conditions, effortlessly adapting to keep projects moving forward.
• Bring Empathy, Integrity, and Ethics to the Table: You’re attuned to the needs and feelings of those around you, fostering a supportive environment built on trust and respect. With honesty and transparency, you offer guidance and constructive support, ensuring every interaction is anchored in integrity.

Why Join 42DM?

• Global Remote Work: Embrace the freedom to work from anywhere in the world, becoming part of a fully remote team that values flexibility and autonomy.
• Rewarding Compensation: Receive a competitive salary tailored to your expertise and skills, with performance recognized and rewarded.
• Paid Time Off: Prioritize work-life balance with generous paid vacation and sick leave, supporting your well-being wherever you are.
• Dynamic Tech Projects: Dive into groundbreaking tech projects in top-tier markets, expanding your expertise and refining your skills across multiple disciplines in digital marketing.
• Growth & Learning Opportunities: Build a portfolio of successful, cutting-edge campaigns and stay ahead of the curve with training, knowledge-sharing sessions, and access to industry-leading resources & tech stack.
• Cultural Diversity: Join a vibrant, multicultural team, working alongside professionals from around the world to broaden your global perspective and deepen your skills through diverse collaboration.
• Supportive and Transparent Culture: Thrive in a welcoming environment where democratic management and minimal bureaucracy allow your voice to be heard, ensuring a collaborative and enjoyable workplace experience.