Jobs Marketing

SBC Performanceis a digital marketing and ad-tech ecosystem partnering with the world’s top ad platforms to drive performance. We help brands scale globally through high-converting creative marketing solutions and smart campaign optimization. We hold leading positions on TikTok, Meta, and Google.

Our team consists of over 200 specialists across the Czech Republic, Poland, and other countries. We build a dynamic culture driven by speed, analytics, and results.

We’re currently looking for a strong Senior User Acquisition Manager to scale paid acquisition and drive business growth through data-driven decisions.
 

Key Responsibilities

• Be responsible for the entire marketing analytics cycle—from raw data to decision-making.
• Build and scale data flows for effective marketing across all paid channels.
• Be responsible for marketing dashboards with detailed breakdowns by ad creatives and traffic sources to track and optimize LTV, CAC, ROAS, and conversions in the sales funnel.
• Develop and automate LTV models, cohort analysis, and revenue attribution across all channels.
• Work closely with the marketing team to optimize budget allocation, scaling strategies, and channel performance.
• Support and evaluate marketing experiments (creatives, funnels, audiences, A/B tests).
• Ensure accurate attribution and data consistency across all marketing and product touchpoints.
   

Requirements

• 3+ years of experience with META Ads for B2C SaaS products (hands-on experience with Google Ads and TikTok Ads is a plus).
• A proven track record of managing advertising budgets (starting at $500,000/month).
• You seek to validate hypotheses with data and always track metrics for campaigns.
• You value a non-standard approach, especially when it comes to testing and interesting case studies.
• Initiative and a desire to quickly grow into a people manager role;
• intermediate English (B1+).
   

Nice to have

• Experience with apps, W2A/W2W.
   

What We Offer

• Remote work
• Competitive compensation
• Flexible working hours (start between 9:00–11:00 CET)
• All necessary equipment
• Paid vacation and sick leave
• Educational support: reimbursement for certifications, courses, and training
• Company events and internal knowledge-sharing activities
• Transparent communication and an open feedback culture.

MOJAM is looking for a Junior Influence Marketing specialist whose main mission is to help grow our CS2 products. Your role isn’t just about completing tasks — it’s about diving into the product, testing hypotheses, learning fast, and bringing real value to the team. Passionate about CS? Sounds like your entry into the gaming industry?

Check out the details below 🚀 

📍 What to Do

• Collecting releases from bloggers we collaborate with and maintaining a structured release tracking table
• Managing the process of creating links for bloggers. Ensuring accuracy and timeliness
• Handling manager requests (link creation, reviewing blogger content, etc.)
• Preparing daily reports on issues in blogger releases
• Collecting and analyzing databases on request
• Conducting research tasks on demand
• Sourcing YouTube/Twitch (and similar) influencers and validating their performance metrics
• Understanding IM team processes and effectively using all required tools
• Improving the quality and/or efficiency of internal team processes

• Managing microtasks and ad hoc requests (research, list building, script writing)

   

  Conditions:

   

• 2/1 schedule (2 working days, 1 day off), 5 hours per day

• 20–25 hours per week

   

🦸 Your Superpowers

• English level B2 (written and spoken) — to enable growth within the team
• Experience creating scripts to automate processes and working with AI tools
• Patience and willingness to handle daily routine tasks
• Responsibility and strong attention to detail
• Experience with Word, Excel, Google Sheets/Docs, and knowledge of basic formulas

🤘 Bonus Points

• Fluent in English/Chinese/APAC languages/German/French/Portuguese/Spanish
• Passion for CS2
• Experience running your own YouTube channel or streaming
• Experience in influencer marketing
• Strong understanding of AI tools and basic prompt engineering
• Knowledge of YouTube algorithms

🍪 Team Perks 

• PRO&BRO team you’ll love creating new gaming universes with 
• Totally remote work from wherever you grind
• An equipment budget to upgrade your home office
• Flexible schedule with no time trackers since we just focus on results
• A performance-based bonus twice a year for every mojamer as a nod to our shared achievements 
• Wellness Bonus for the gym, yoga, dance, massage, therapy, or anything that keeps your energy up
• Level up your skills with our internal knowledge-sharing project Yoda. We also cover training, certifications, English & Ukrainian classes
• Days off and gifts for milestones of your choice (birthday, anniversary, baby arrival, or wedding) 
• JAM Activities: workations twice a year in different corners of the world, epic offline teambuilding events, CS2 and Dota tournaments, quizzes, lectures, and plenty of other hangouts for the team

• Plus relocation support, a Maternity/Paternity Leave Policy, a referral bonus, and a whole bunch of other cool perks you can check out on our website

   

Join us if this is all about you. We are waiting for your CV!

Let’s Add More Jam Together 🚀

We’re looking for a Junior Influence Marketing Specialist to help grow our CS2 products. You’ll team up with creators from around the world, dive deep into influencer marketing, research what works, and collaborate closely with our marketing team to bring value to the product.

Sounds like a challenge for you? Check out the details below! 😉

📍 What to Do

• Look for YouTube, Twitch, and other platform influencers while building and maintaining influencer databases
• Run mass outreach campaigns and secure 20+ influencer partnerships per month
• Coordinate influencer collaborations by sharing campaign materials, preparing briefs, answering questions, and supporting IM Managers throughout the entire collaboration
• Review influencer content, provide creative feedback, and ensure every deliverable aligns with campaign briefs and objectives
• Engage in partnership discussions, analyze campaign performance, and contribute to creative brainstorming
• Develop creative concepts for influencer marketing campaigns and bring them to life through influencer collaborations
• Use internal tools, improve team processes, and leverage AI to streamline workflows and boost efficiency

 🦸 Your Superpowers

• Upper-Intermediate English (B2+), both written and spoken
• 1+ year of experience in Marketing, Influencer Marketing, or a related field
• Understanding of the esports and gaming industry
• Knowledge of digital marketing and performance marketing principles. Experience with analytics and reporting tools
• A proactive mindset, creative thinking, and problem-solving skills
• Confident use of AI tools to improve productivity and automate workflows

🤘 Bonus Points

• Fluency in Chinese, German, French, Portuguese, Spanish, or another APAC language
• Passion for Counter-Strike and esports
• Content creation experience (YouTube is a plus)
• Creative copywriting or concept development skills
• Knowledge of YouTube SEO and algorithms
• Partner-facing communication experience

🍪 Team Perks

• PRO&BRO team you’ll love creating new gaming universes with 
• Totally remote work from wherever you grind
• An equipment budget to upgrade your home office
• Flexible schedule with no time trackers since we just focus on results
• A performance-based bonus twice a year for every mojamer as a nod to our shared achievements 
• Wellness Bonus for the gym, yoga, dance, massage, therapy, or anything that keeps your energy up
• Level up your skills with our internal knowledge-sharing project Yoda. We also cover training, certifications, English & Ukrainian classes
• Days off and gifts for milestones of your choice (birthday, anniversary, baby arrival, or wedding) 
• JAM Activities: workations twice a year in different corners of the world, epic offline teambuilding events, CS2 and Dota tournaments, quizzes, lectures, and plenty of other hangouts for the team

• Plus relocation support, a Maternity/Paternity Leave Policy, a referral bonus, and a whole bunch of other cool perks you can check out here

   

Join us if this is all about you. We are waiting for your CV!

Let’s Add More Jam Together 🚀

We are looking for a Influencer Manager to join our Marketing team. In this role, you will be responsible for building and managing relationships with influencers, content creators, streamers, and opinion leaders across Facebook, Instagram, TikTok, X (Twitter), and YouTube, Kick (Twitch), TG.

You will drive influencer campaigns from sourcing and negotiations to launch, optimization, and performance analysis, helping grow brand awareness, engagement, and customer acquisition.

HOW YOU WILL MAKE AN IMPACT

• Identify, research, and recruit influencers, content creators, and community leaders across Facebook, Instagram, TikTok, X (Twitter), and YouTube, Kick (Twitch), TG.
• Build and maintain long-term relationships with creators and agency partners.
• Plan, execute, and optimize influencer marketing campaigns aligned with business goals and KPIs.
• Negotiate collaboration terms, budgets, deliverables, and campaign timelines.
• Manage influencer communications throughout the entire campaign lifecycle.
• Collaborate with Design, Content, Product, and Performance Marketing teams to develop effective campaign concepts and creatives.
• Monitor campaign performance, engagement metrics, traffic quality, and conversion results.
• Analyze influencer effectiveness and provide recommendations for scaling successful partnerships.
• Conduct competitor and market research to identify trends, new creators, and growth opportunities.
• Track budgets, campaign spend, and ROI.
• Prepare regular performance reports and actionable insights for stakeholders.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 2+ years of experience in Influencer Marketing, Affiliate Marketing, Social Media Marketing, or Creator Partnerships.
• Hands-on experience managing collaborations with influencers, bloggers, streamers, or content creators.
• Strong understanding of Facebook, Instagram, TikTok, X (Twitter), and YouTube, Kick (Twitch), TG. ecosystems.
• Experience negotiating partnership agreements and managing campaign budgets.
• Understanding of key marketing metrics such as CPM, CPC, CPA, CTR, ROI, Reach, Engagement Rate, and Conversions.
• Strong analytical and organizational skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Excellent communication and relationship-building skills.
• Experience with influencer discovery and analytics tools is a plus.
• Experience in Crypto, Fintech, iGaming, Betting, or Web3 industries will be considered an advantage.
• English level B2+ (written and spoken).

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)

We are looking for a Product Marketing Manager. In this role, you'll own the full marketing funnel – from landing page to onboarding to offer – running structured experiments, driving MarTech automation, and squeezing more performance out of every touchpoint a user hits before they convert. You'll work hands-on with real budgets and real traffic across ad networks like Meta, Snapchat, TikTok, and Google, partnering closely with analytics, product, design, developers, and data engineering teams to turn data into measurable revenue impact. If you love digging into funnel metrics, running dozens of A/B tests a month, and owning your part of the growth story end to end, this is your seat at the table.

About the company: We are a global IT product company shaping the future of real-time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next-gen mobile and web apps for the live-streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide.

In this role you will

• Run landing page tests – design, log results, iterate on hypotheses, and plan the next round – to improve ROMI
• Optimize and automate the process of analyzing and reporting experiment results
• Localize landing pages as products launch in new markets
• Regularly analyze competitors to sharpen our marketing funnel from Landing Page to Onboarding to Offer
• Implement, improve, and maintain marketing automation: analytics, auto-rules, postback delivery, and ad network integrations
• Set up and maintain postback tracking for ad networks and internal analytics
• Fix signal and data quality issues in collaboration with the analytics and frontend/backend development teams

It's all about you

• 2+ years of experience as a Product Marketing Manager, Marketing Automation Manager, Growth Manager, or similar
• Experience analyzing and optimizing web funnels
• Hands-on MarTech experience – setting up ad network and analytics integrations and verifying tracking accuracy
• Familiarity with key analytics tools (AppsFlyer, Google Analytics, Tableau) and core marketing metrics
• Comfortable with project management tools such as Jira
• English level B2 or above, spoken and written
• Strong communication skills and the ability to work effectively across teams
• Ability to critically analyze data and make data-driven decisions
• Comfortable working in a dynamic environment while meeting deadlines
• Proactive, a fast learner, with strong critical thinking
• Strong sense of ownership – you drive initiatives from idea to result without waiting to be pushed

Would be a plus

• Experience implementing marketing automation end to end, including campaign management and creative work
• Strong analytical and structured thinking, with a working grasp of basic statistics and probability
• A growth mindset paired with sharp attention to detail and comfort collaborating closely with marketing, product, analytics, design and frontend/backend development teams

What we offer

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you! This role has a clear path forward to Product Marketing Team Lead, Web
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process

• Intro call
• Technical interview
• Test task
• Bar-raising interview
• Reference check
• Offer

We're looking for an experienced Team Lead Farming who combines deep expertise in Facebook account farming with strong leadership and operational management skills. You understand Facebook's anti-fraud ecosystem, know how to build and optimize a reliable farming infrastructure, and make decisions based on data, unit economics, and long-term account performance rather than assumptions. You're comfortable managing suppliers, infrastructure, budgets, and processes while continuously improving efficiency through automation and AI. Most importantly, you're a proactive leader who takes ownership, builds scalable systems, and ensures the Media Buying team always has the resources needed to perform at its best.

HOW YOU WILL MAKE AN IMPACT

• Lead and manage the Facebook Farming team, including both in-house farming operations and agency account infrastructure.
• Ensure a continuous and reliable supply of Facebook assets for the Media Buying team, including accounts, Business Managers, Fan Pages, agency accounts, and related resources.
• Maintain department SLAs by ensuring timely account delivery, full operational coverage, and clear ownership across the team.
• Build and manage relationships with account sellers and agencies, negotiate pricing and replacement policies, evaluate quality, and maintain supplier performance records.
• Monitor and analyze key department metrics, including account LTV, ban rate, supplier performance, and real cost per $1,000 in ad spend.
• Maintain accurate records of all account issuance, payments, and inventory within internal tracking systems.
• Manage infrastructure and operational budgets, including proxies, anti-detect browsers, SIM cards, and related tools.
• Drive automation initiatives and implement AI tools to improve operational efficiency.
• Optimize the department's unit economics by reducing account acquisition costs and improving account lifetime.
• Test new account batches, suppliers, and farming methods before scaling them across the business.
• Develop contingency plans and maintain account reserves to minimize downtime during Meta platform disruptions.
• Identify opportunities to monetize department assets and improve operational profitability.
• Build, document, and continuously improve SOPs, internal processes, checklists, and the department knowledge base.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 2+ years of experience in Facebook account farming, including at least 1 year leading a team or managing operational processes.
• Deep understanding of Facebook's anti-fraud systems, account trust, warm-up strategies, ban reasons, and account lifecycle management.
• Strong knowledge of Facebook account infrastructure, including auto-registered accounts, Business Managers, Fan Pages, agency accounts, and related assets.
• Experience working with account suppliers and agencies, including sourcing, negotiations, and performance evaluation.
• Strong analytical mindset with the ability to evaluate account quality through LTV, ban rates, and unit economics.
• Experience managing operational budgets and optimizing infrastructure costs.
• Ability to make data-driven decisions focused on operational efficiency and profitability.
• Advanced Google Sheets skills, including formulas, pivot tables, filters, and operational reporting.
• Experience documenting processes and maintaining knowledge bases in Notion or similar tools.
• Hands-on experience implementing automation and AI tools into operational workflows.
• Strong organizational, leadership, and process management skills.
• English proficiency is a plus.

WHY YOU'LL LOVE IT HERE

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We'll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)

Requirements

• User acquisition expert: 6+ months of proven track in building marketing retention campaigns for a consumer product through ad networks;
• Previous experience with ad networks;
• Understanding of attribution models (post view vs click) and conversion deduplication;
• Awareness of GEO-specific advertising regulations for gambling verticals;
• Gambling experience is mandatory;
• Work with creatives, experience with setting up tasks for video creatives;
• Experience in A/B testing and campaign optimization;
• Ability to identify issues within campaigns and develop solutions quickly;
• Understanding user journey, user segmentation, engagement, and customer experience;
• Ability to analyze and understand such metrics as CTR, CR, CPA;
• Previous work with such tools as Jira, Tableau;
• Understanding how to work with pixels, postbacks, user cookies;
• Remote work experience: ideally, in an international team;
• Flexible and open to feedback, with a continuous improvement mindset;
• Comfortable working independently and managing large-scale ad budgets;

• Good English communication skills

   

Responsibilities

• Launch retargeting and performance campaigns;
• Manage the structure of retargeting campaigns;
• Close work with existing campaigns;
• Technical setup: pixel integration, postback configuration;
• Inventory management: maintaining whitelists and blacklists of publishers and domains in DSP;
• Creative performance analysis and briefing for the design team based on CTR and conversion data;
• Regular reporting on campaign performance by GEO and placement;
• Close work with existing campaigns.

Benefits

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
• A great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset, is guaranteed
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan, work remotely or on-site with comfort, and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows, and additional equipment is provided
• Paid vacations, sick leave, personal event days, days off
• -️ Corporate health insurance program for your well-being
• Referral program: enjoy cooperation with your colleagues and get a bonus
• Educational programs: regular internal training sessions, compensation for external education, and attendance at specialized global conferences
• Rewards program for mentoring and coaching colleagues
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
• Corporate events, team building

About Us

We are a B2B FinTech firm based in New York.

Role

The goal of this role is prospects identification, gradual nurturing, intelligent acquisition, reactivation of lost conversations, customer retention, and building long-term loyalty through classic lifecycle marketing.

You will own our CRM strategy and communication channels—including email, SMS, LinkedIn, X (Twitter), and other specialized channels—covering everything from campaigns to the automations that keep prospects and customers engaged.

Responsibilities:

• Own the email, CRM and lifecycle marketing strategy.
• Develop automation workflows, customer journeys, segmentation, and campaigns that keep customers engaged across channels.
• Manage full-cycle CRM and email marketing: campaign planning, setup, QA, launch, monitoring, and optimization.
• Manage multichannel communications (email, push, SMS, Viber, LinkedIn, X, and other channels) with a focus on consistency and timing.
• Build audience segmentation using behavioral, lifecycle, and RFM models to improve relevance and conversion.
• Implement marketing automation workflows and drip campaigns.
• Personalize communications using dynamic content and user-based logic.
• Run A/B tests (content, subject lines, timing, campaign mechanics).
• Coordinate marketing, prospecting, content, and CRM resources to manage prospects, customer communications, and engagement automation.
• Continuously improve customer engagement throughout the lifecycle.
• Quickly learn our domain, terminology, and customer segments.

Who We Are

• Self-driven, proactive, and able to set goals and achieve them without "babysitting."
• Comfortable taking ownership and working independently.
• Strong organizational and communication skills.

Requirements:

• 2+ years of experience managing Google Ads (PPC, mobile app), Apple Search Ads, focusing on fintech, and gambling projects;
• Experience with Bing;
• Budget management experience from $50,000/month;
• Strong understanding of metrics and analytics, related to digital marketing
• Upper-intermediate English;
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Responsibilities:

• Optimize and enhance advertising campaigns to identify opportunities for specific product types and audiences to increase conversion and ROI;
• Build out A/B tests and testing plans;
• Understand the marketing funnel, and main metrics, optimize, analyze, and improve them;
• Collaborate closely with Marketing Team Developers, Designers, and Copywriters for ad creation; 
• Searching for new potential traffic sources and connecting additional advertising platforms;
• Analyze the effectiveness of the campaign and use this data to inform future campaigns

About Impactable Impactable is a B2B, LinkedIn-focused advertising agency working with clients across the US and globally. We're an investor-backed, fast-growing team that partners closely with our clients to drive measurable results — and we're growing our Campaign Specialist team in Ukraine.

About the role As a Campaign Specialist, you'll own the setup, execution, and optimization of LinkedIn advertising campaigns for our US-based clients. You'll work closely with a global cross-functional team — strategists, account managers, and creative — to turn campaign objectives into results.

What you'll do

• Set up and configure LinkedIn ad campaigns aligned to client objectives and overall strategy
• Segment audiences based on market demographics to drive new and repeat business
• Monitor performance daily across multiple client accounts (CTR, CPA, ROAS, conversion rate, and more)
• Assist with LinkedIn conversion tracking setup (LinkedIn Insight Tag)
• Partner with the creative team to ensure ad assets are on-spec and delivered on time
• Deliver regular, accurate performance reports to stakeholders
• Troubleshoot campaign issues and resolve them quickly
• Contribute insights that shape client strategy
• Support QBR prep and LinkedIn ad proposal development as needed

• Stay current on LinkedIn advertising trends and best practices

   

What we're looking for

• Hands-on experience with LinkedIn Ads / LinkedIn Campaign Manager (agency or in-house)
• Understanding of the full-funnel approach (TOF/MOF/BOF)
• Ability to build clear performance reports with insights and recommendations
• Strong analytical skills — comfortable working with performance data and KPIs
• Creative problem-solving approach to campaign configuration
• Clear communicator, comfortable collaborating with a distributed, global team
• Experience with ABM (Account-Based Marketing) is a plus
• Fluent English (you'll be working directly with a US client base)

• Ability to work core hours Mon–Fri, 11:00–20:00 (GMT+2), with some flexibility for global team collaboration

   

What we offer

• Full-time contractor engagement with a fast-growing, investor-backed agency
• Clear path to salary growth after your first 90 days, based on performance
• 11 paid holidays per Ukrainian calendar
• 14 PTO days + 7 sick days annually (accrued after 90-day intro period)
• Dedicated onboarding mentor for your first months
• Real growth opportunities — we're actively building out team lead and management roles as we scale

About the Company

We are a product iGaming company developing an international Sportsbook and Casino platform. This role is focused exclusively on the Sportsbook vertical.

About the Role

We are looking for a Sports Retention Specialist (Middle) to own player retention for our sportsbook product through loyalty programs, gamification, and event-driven campaigns.

This is a fully hands-on role. You'll be responsible for designing campaign mechanics, building them in the CRM platform, launching, analyzing results, and continuously improving performance.

Initially, there won't be a dedicated Team Lead for this direction, so we're looking for someone who is comfortable working independently, setting priorities based on the sports calendar, retention metrics, and data insights. As the team grows, you'll become part of the Sports Retention Tribe led by a dedicated Team Lead.

Sports retention revolves around major sporting events. IPL, World Cups, Champions League, domestic leagues, and other tournaments define the business rhythm. Success in this role means preparing campaigns well in advance of key events while maintaining player engagement during quieter periods.

Responsibilities

Loyalty Program

• Own and develop the sportsbook loyalty program.
• Design loyalty mechanics, levels, rewards, and progression.
• Analyze program performance and implement improvements based on data.
• Ensure seamless integration between loyalty initiatives and gamification mechanics.

Gamification

• Design and launch gamification mechanics in Smartico (missions, tournaments, achievements, leaderboards).
• Combine gamification with bonus campaigns and the loyalty program.
• Continuously optimize mechanics based on engagement and business results.

Event & Seasonal Campaigns

• Plan campaigns around major sporting events.
• Manage the full campaign lifecycle:
  • Idea;
  • Mechanics;
  • Segmentation;
  • CRM setup;
  • Launch;
  • Post-campaign analysis.
• Build evergreen campaigns to maintain engagement between major sporting events.
• Prepare briefs for the Content team, including campaign messaging and creative requirements.

Segmentation & Experimentation

• Build audience segments using RFM, lifecycle, and player activity.
• Use control groups to measure campaign uplift.
• Run A/B tests for campaign mechanics, offers, and communications.

Analytics & Reporting

• Monitor retention KPIs in Smartico Data Studio.
• Analyze campaign performance, uplift, bonus costs, and ROI.
• Prepare regular reports for management.
• Plan bonus budgets and justify campaign economics.

Requirements

• 2+ years of experience in CRM or Retention within the iGaming industry.
• Hands-on Sportsbook retention experience is mandatory.
• Proven experience launching end-to-end retention campaigns.
• Practical experience with CRM platforms such as:
  • Smartico (strong advantage);
  • Optimove;
  • Fast Track;
  • Symplify;
  • or similar platforms.
• Hands-on experience with:
  • audience segmentation;
  • customer journeys;
  • bonus mechanics;
  • gamification.
• Strong understanding of sportsbook player behavior and lifecycle.
• Experience with cohort analysis, A/B testing, and control groups.
• Ability to work independently, prioritize tasks, and make data-driven decisions without daily supervision.
• English level sufficient for reading documentation and professional communication.

Nice to Have

• Experience working with the Indian market.
• Understanding of cricket audiences and the IPL ecosystem.
• Experience launching or improving loyalty programs.
• Hands-on experience with gamification modules (missions, tournaments, leaderboards).
• Understanding of Responsible Gaming principles.

We Offer

• Fully remote work.
• Opportunity to build sportsbook retention almost from scratch.
• High level of ownership and influence on product decisions.
• Work with one of the fastest-growing betting markets in the world.
• Strong product team and modern CRM stack.

• • Career growth within the Sports Retention Tribe as the team expands.

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.

We’re looking for a User Acquisition Lead to strengthen our Marketing team and drive the global scaling of our products. 

You’re a great fit if you have:

• Hands-on expertise across all major paid channels - Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks
• Proven ability to run UA on both Web and App
• Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI
• iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks
• Bidding and budget allocation strategy - value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units
• Incrementality and holdout testing - geo-lift, incrementality tests
• Solid grasp of subscription economics - LTV/pLTV, ROAS/ROI targeting
• Comfortable with data analysis (SQL, cohorts, dashboards)
• Ability to manage large budgets

Will be a plus:

• Experience in mobile subscription apps
• Track record of building marketing automation or internal tooling
• Comfort using AI tools in marketing/analytics workflow 
• Experience owning both technical measurement setup and the team that acts on it

What you’ll do:

• Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App
• Own the technical marketing setup end to end - events, attribution, MMP, analytics - and keep it reliable
• Lead, mentor and develop the marketing unit team
• Manage budgets and deliver against ROI/ROAS targets
• Partner cross-functionally to unblock measurement, creative and monetization work

We offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.
• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

Hiring process:
Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer

NeedMyLink is a digital agency and product ecosystem specializing in SEO, Link Building, and copywriting.

With 80+ specialists, international projects, and consistent year-over-year growth, we continue to scale globally.

We build an environment where marketing is not just about “driving traffic”, but about real, measurable impact on business growth.
As our team expands, we’re looking for a Marketing Team Lead who will take full ownership of growth and scaling initiatives.

 What you’ll work with

• Paid acquisition channels (Meta Ads, Google Ads, etc.) + SEO growth
• Building and optimizing marketing funnels from scratch
• Creatives & offers: messaging, value propositions, hypotheses testing
• Landing pages & website CRO (structure, copy, CTA, UX)
• A/B testing: launch → analyze → document → scale
• Analytics & unit metrics: CR, CPA, CAC, ROAS, LTV
• Competitive research: funnels, creatives, positioning

• Close collaboration with Product on website improvements and experiments

   

 What we’re looking for

• 2–3+ years of B2B performance marketing experience
• Strong understanding of funnel economics and key metrics
• System thinking + hands-on execution
• Strong analytical mindset and data-driven decision-making

• Ability to build, test, and scale hypotheses fast

   

What we offer:

• Remote format — work from anywhere
• Flexible start to the working day (9:00–11:00), we value work-life balance
• Training + mentoring (we pass on real expertise)
• Paid internship
• Competitive, transparent payment system and clear KPIs
• Clear career growth trajectory and the opportunity to influence your income
• Cool branded merchandise and warm offline corporate events in Dnipro
• Young, energetic team — trendy memes in chats as part of the work culture

• A team that offers freedom at work, openness to ideas, and trust in employees’ decisions

   

We are the team with whom you will want to grow and achieve truly ambitious goals!

NeedMyLink is a digital agency and product ecosystem specializing in SEO, Link Building, and copywriting.

With 80+ specialists, international projects, and consistent year-over-year growth, we continue to scale globally.

We build an environment where marketing is not just about “driving traffic”, but about real, measurable impact on business growth.
As our team expands, we’re looking for a Lead Marketing who will take full ownership of growth and scaling initiatives.

 What you’ll work with

• Paid acquisition channels (Meta Ads, Google Ads, etc.) + SEO growth
• Building and optimizing marketing funnels from scratch
• Creatives & offers: messaging, value propositions, hypotheses testing
• Landing pages & website CRO (structure, copy, CTA, UX)
• A/B testing: launch → analyze → document → scale
• Analytics & unit metrics: CR, CPA, CAC, ROAS, LTV
• Competitive research: funnels, creatives, positioning

• Close collaboration with Product on website improvements and experiments

   

 What we’re looking for

• 2–3+ years of B2B performance marketing experience
• Strong understanding of funnel economics and key metrics
• System thinking + hands-on execution
• Strong analytical mindset and data-driven decision-making

• Ability to build, test, and scale hypotheses fast

   

What we offer:

• Remote format — work from anywhere
• Flexible start to the working day (9:00–11:00), we value work-life balance
• Training + mentoring (we pass on real expertise)
• Paid internship
• Competitive, transparent payment system and clear KPIs
• Clear career growth trajectory and the opportunity to influence your income
• Cool branded merchandise and warm offline corporate events in Dnipro
• Young, energetic team — trendy memes in chats as part of the work culture

• A team that offers freedom at work, openness to ideas, and trust in employees’ decisions

   

We are the team with whom you will want to grow and achieve truly ambitious goals!

We are looking for a proactive Retention Manager with proven experience in the Italy GEO to take ownership of our user lifecycle strategy. If you know how to turn a "new user" into a "loyal player" using data, smart segmentation, and AI — we want to meet you.

📍 The Role

• Market Ownership: You will take ownership of the player lifecycle specifically for the Italian market, ensuring our users stay engaged, active, and loyal.
• Localized Campaigns: Create and execute multi-channel campaigns (Email, SMS, In-App, Web Push) tailored to the Italian audience.
• Journey Building: Design automated workflows covering Onboarding, Activation, and Reactivation stages.
• Segmentation: Utilize RFM analysis and behavioral data to target the right players in the IT market with the right message.
• Optimization: Run A/B tests to boost Open Rates, CTR, and Conversion.
• Innovation: Actively use AI tools to generate content, build logic, and streamline workflows.

🛠 Tech Stack

• Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong advantage.

👤 About You

• Experience: 1.5–3 years in CRM / Retention Marketing.
• GEO Expertise: Practical experience and a deep understanding of the Italian market (Italy GEO) is essential.
• Industry: Experience in iGaming or digital products is highly preferred.
• Skills: Strong grasp of lifecycle marketing, segmentation, and copywriting.
• Mindset: Analytical approach to data and a creative approach to problem-solving.
• Tech-savvy: You are comfortable using AI for automation and content generation.

⭐️ We Offer

• Format: Remote work, 5/2 schedule.
• Payments: In USDT.
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.