Creative Specialist (Meta and LinkedIn)
About the Client
Our client is a fast-growing, U.S.-based digital product and subscription company serving the North American market. We are looking for a versatile, hands-on Paid Social & Creative Specialist on a part-time basis to produce ad creatives, edit short-form video content, and manage paid acquisition campaigns across Meta (Facebook & Instagram) and LinkedIn.
About the Role
This is a 100% hands-on, execution-focused role—not a high-level managerial or purely strategic position. We are not looking for someone who only writes creative briefs for external designers or video editors; we need a practical doer who enjoys rolling up their sleeves to chop raw video footage, add engaging subtitles, assemble high-converting ad creatives, and run paid campaigns across Meta and LinkedIn from start to finish.
Important Note on Collaboration: We value ego-free teamwork and strong alignment with client goals. We are looking for an attentive, adaptable specialist who truly listens to client feedback, understands the brand's direction, and translates business requests into effective ads—rather than pushing a rigid personal agenda.
Key Responsibilities
- Hands-On Video Chopping & Ad Production: Take raw video footage and transform it into dynamic, scroll-stopping short-form video ads (Reels, Stories, Meta Feed, and LinkedIn Video Ads)—cutting, pacing, formatting aspect ratios, and adding clean, accurate English subtitles.
- Static & Motion Ad Creation: Design and iterate static and simple motion creatives (carousels, banners, single-image ads, hooks) tailored to each platform's style using Canva, Figma, or CapCut.
- Meta & LinkedIn Campaign Management: Set up, launch, monitor, and optimize paid campaigns in Meta Ads Manager and LinkedIn Campaign Manager targeting U.S. audiences.
- Creative Testing & Iteration: Rapidly test different video hooks, visual angles, headlines, and ad copy based on client feedback and campaign performance data.
- Audience & Funnel Tracking: Manage custom/lookalike audiences, matched audiences on LinkedIn, retargeting, and conversion tracking (Meta Pixel / CAPI, LinkedIn Insight Tag) to maintain healthy CPA and ROAS.
- Clear Reporting & Alignment: Track daily/weekly ad metrics across both platforms and participate in regular syncs with the client to review results, take feedback, and align on next creative batches.
Schedule & Availability
- Part-Time Workload: Approximately 15–20 hours per week, with flexibility in how you distribute creative production and campaign management tasks.
- U.S. Overlap: Availability during afternoon/evening hours (EET/CET) to coordinate smoothly with U.S. business hours.
- Mandatory Syncs: Regular video check-ins with the client and team to review creative drafts, discuss campaign performance, and align on priorities.
Requirements
1. Hands-On Creative & Technical Skills
- Video Editing & Subtitling: Practical proficiency in video editing tools (CapCut, Premiere Pro, Descript, or similar) to chop raw videos, tighten pacing, and create crisp, native-looking captions.
- Proven Meta & LinkedIn Ads Experience: 2+ years of hands-on experience running and optimizing paid campaigns in Meta Ads Manager and LinkedIn Campaign Manager for U.S. or Tier-1 markets.
- Visual Design: Confidence in Canva or Figma to assemble clean static ads and creative variations for both platforms without relying on a separate design team.
- Tracking Fundamentals: Solid working knowledge of Meta Pixel, LinkedIn Insight Tag, custom conversions, and campaign analytics.
2. Mindset & Soft Skills (Must-Haves)
- Active Listener & Client-Aligned: High emotional intelligence; you listen carefully to what the client wants, accept feedback constructively, and execute iterations quickly without ego or friction.
- Execution Over Delegation: You genuinely enjoy making creatives and chopping videos yourself, rather than managing large budgets from afar or delegating production.
- Proactive & Responsive: Alive, engaged, and communicative—you bring fresh creative ideas to the table while staying strictly aligned with the client's core goals.
- English Proficiency: Upper-Intermediate / Advanced written and spoken English—capable of writing natural U.S. ad copy, proofreading subtitles accurately, and communicating clearly on client calls.
What We Offer
- Stable, Long-Term Part-Time Collaboration: A reliable ongoing engagement with a dynamic U.S. company.
- Flexible Remote Setup: Work from home (Ukraine/Europe) or from our offices in Ukraine or Poland (Wrocław).
- Competitive Part-Time Compensation: Fair hourly rate or fixed monthly retainer aligned with your workload and experience.
Ready to chop great videos, build crisp creatives, and run Meta & LinkedIn campaigns in close partnership with the client? We look forward to your application!