Senior Paid Media Buyer (Meta-lead)

Location: Remote

Hours: at least 4h overlap with US Eastern (ideally 10am–2pm ET)

Type: Full-time contractor

Picture a Meta account where creative is never the bottleneck: 100–150 fresh pieces of content land every month from an in-house team and a creator network. Add a founder who knows Meta inside out and wants a sparring partner, not someone who forwards dashboards. 

Haven is hiring on behalf of Taily (tailypet.com), a Miami-based, founder-led DTC pet supplement brand. The hero product is a liquid collagen for dogs, alongside NAD+ and Superdaily, all on a subscribe & save model. Taily sells on Shopify, Amazon, TikTok Shop and Chewy.

🎯 The mission

Taily is bringing Meta paid acquisition in-house, and you'll own it end-to-end, reporting straight to the founder. The brief:

• Rebuild the account and bring new-customer CAC back to a profitable level.
• Turn creative testing into a weekly engine together with the content team.
• Prove how Meta drives Amazon sales, because that's where most of the revenue lands.

The goal isn't to spend more. It's to grow profitably and efficiently.

🧠 Why this role is different

• You're not chasing in-platform ROAS. Amazon is the biggest revenue channel, and Meta, TikTok and organic feed demand into it. So performance is judged on MER, blended CAC and cross-channel lift, which is how it should be measured. Stack: Triple Whale, Pixel + CAPI on Shopify. Meta is the core channel, with TikTok and Google as secondary.
• Creative supply is solved. You brief, the team and creators produce. You never wait weeks for something to test.
• No layers of approvals. You own the whole account and work directly with a founder who understands Meta deeply.
• Real budget, real impact across Shopify, Amazon, TikTok Shop and Chewy.
• Room to grow. There's a clear path to owning all paid acquisition (Meta, TikTok, Google, Amazon ads) and stepping into Head of Growth / Head of Acquisition, including hiring your own support.

🛠 What you'll own

• Account structure & efficiency: audit and rebuild the account (campaign structure, budgets, tracking) and hold it to a profitable new-customer CAC.
• Creative testing: run a disciplined weekly test cycle, brief the content team and creators on angles and hooks based on what's working, read results at the ad level and scale the winners.
• Measurement: keep Pixel/CAPI healthy, think in MER and blended CAC, run incrementality and holdout tests, and evaluate Meta → Shopify + Amazon spillover.
• Reporting & planning: a weekly report to the founder (spend, new-customer CAC, MER, top/bottom creatives, next tests), plus monthly budget allocation, account reviews, promo and seasonal planning (hello, BFCM) and a running learnings log.

🚫 What's NOT on your plate

Producing or filming creative (you brief, the content team makes it) · email/SMS retention · Amazon listings and Amazon PPC · Shopify development · influencer contracting and payments · customer service.

✅ You'll fit right in if you…

• Have 5+ years of hands-on paid media at DTC eCommerce brands, with Meta as your core channel.
• Have personally run Meta at scale: Advantage+ Shopping, CBO vs ABO structuring, broad targeting, and a repeatable creative-testing framework built on UGC/creator content.
• Are strong on measurement: Pixel + CAPI on Shopify, attribution windows, MER/blended CAC thinking, incrementality and holdout testing.
• Are comfortable reading Shopify and Amazon data to judge cross-channel lift.
• Come from in-house DTC brands in the $3–30M range (ideally pet, supplements, health/wellness or other consumable/subscription CPG), or from a performance agency where you personally ran DTC accounts.
• Can write within the claim restrictions of the pet supplement category (no disease or treatment claims).

Bonus points for: TikTok Ads / TikTok Shop GMV Max and Spark Ads · Amazon Attribution or Amazon DSP · Google Performance Max / YouTube · subscription offers and LTV-based bidding · writing ad scripts and briefs for editors · post-purchase survey / MMM tools (Triple Whale, Northbeam, Fairing) · experience with a brand selling heavily on both Shopify and Amazon.

💰 What's in it for you

• Base + quarterly performance bonus (target ~10–20% of base), tied to agreed new-customer CAC / MER targets and profitable growth in new-customer revenue. You set the targets together with the founder in your first 90 days.
• Paid time off plus US public holidays.
• Fully remote, with a flexible schedule within the overlap window.
• Free Taily products for your pets 🐾

👥 Who you'll work with

A lean, mostly remote team. You report to the founder/CEO and work closely with the Community Manager (TikTok/creators), Creator Manager, Marketing Assistant, Chief Creative Producer and graphic designer. Email/SMS is handled by an external retention agency.