Marketing and Growth Lead (SEO, Influencers, Paid Social) for US web products

About us

Therapy Innovations builds online products for the US autism therapy field, known as ABA (applied behavior analysis):

• Ripley (ripleyfieldworktracker.com), an app that ABA trainees in the US use to log the supervised fieldwork hours they need for certification, with about 88,000 accounts.
• Breaking News ABA (breakingnewsaba.com), an English-language trade publication for the US ABA industry: Medicaid policy, company news, deals and research.

We need a hands-on marketer to grow both. You'd set the plan and do much of the work yourself, with our writers and the creators you bring in. The audience is entirely in the US, and all the work is in English.

What you'll do

• SEO and GEO: build a keyword and article plan around non-branded searches, plan comparison pages and link building, and get our content picked up by AI search tools such as ChatGPT and Perplexity.
• Articles: plan topics, write or brief articles, and direct our content team.
• Influencers: find and hire creators, set up campaigns, come up with content ideas, and manage the creators day to day.
• Paid social: run Instagram and TikTok ads, including boosted posts and retargeting.
• Short video: keep a steady posting schedule on TikTok and Instagram Reels.
• Strategy and reporting: audit what we have, write a 90-day plan, and report on KPIs such as sign-ups by source and newsletter growth.

What we need

• 3+ years of hands-on marketing, with results you can show in numbers: sign-ups, traffic, followers or cost per sign-up.
• SEO for English-language sites, from keyword research to a content plan. You know how pages get cited in AI search answers.
• You've found, hired and managed influencers or UGC creators for a brand, including creators filming content daily.
• You've run Instagram and TikTok ads with retargeting.
• You know what works on TikTok and Reels and can show accounts or videos you grew.
• English at C1 or higher. You'll brief writers, talk to US creators and join calls with the team.
• You work on your own and explain your decisions in plain words.

Nice to have

• Google Ads or LinkedIn ads.
• Growing sign-ups for an app or SaaS product.
• Healthcare, education or B2B audiences.
• GA4, Search Console, and Ahrefs or Semrush.

This role isn't a fit if your experience is only link selling, guest posts, or casino and crypto affiliate sites.

How we work

• Remote. Part-time or per-project work to start, with the option to move to full time.
• Flexible hours, with some overlap with US Central time (your evening).
• Payment in USD through PayPal or bank transfer.

How to apply

Send your CV and two or three campaigns or accounts you worked on, with links and results. In your cover letter, tell us the first thing you'd do to get more sign-ups on ripleyfieldworktracker.com.

Shortlisted candidates have a short video call, then a talk with our manager.