Creative Strategist / UGC Manager
🏢 About the Company
The company is developing a dietary supplement brand for the US market. The product is ready for promotion, and the team is now shaping its own approach to creating and testing ad creatives.
External agencies currently work on the creatives. The person in this role will help build an internal process, from audience research and idea generation to video production, performance analysis, and planning the next tests.
🚀 About the Role
We are looking for a Creative Strategist / UGC Manager to own the weekly creative plan for UGC, in-house videos, and AI-assisted content.
Initially, this is a hands-on role: you will research audiences and competitors, write scripts, work with UGC creators, and turn ideas into finished ad creatives. As the function develops, the role will include more strategic responsibilities.
💼 Work Format
🏡 Full-time, remote work.
🕒 A mandatory 3–4-hour daily overlap with Eastern Time (ET) working hours.
⚙️ Key Responsibilities
🔎 Research and Creative Strategy
❇️ Research customer needs, questions, and objections using Google, Amazon and its reviews, Trustpilot, Reddit, YouTube, and other sources.
❇️ Analyze ads, landing pages, offers, and negative reviews from direct and indirect competitors to find new approaches to promotion.
❇️ Plan content at least one week ahead and maintain a library of creative ideas, angles, and opening lines for videos.
✍️ Scripts and Ad Copy
❇️ Write concise, clear scripts for UGC, in-house videos, and AI-assisted content.
❇️ Prepare creator briefs covering the idea, video opening, key message, filming requirements, and expected deliverables.
❇️ Review scripts before filming and write copy for videos, ads, product listings, and social media.
🎬 Creator Management and Content Production
❇️ Find and recruit UGC creators, coordinate their work, and manage deadlines.
❇️ Review finished videos for alignment with the brief, audio and lighting quality, framing, and delivery. Request edits or reshoots when needed.
❇️ Secure content usage rights and whitelisting permissions.
❇️ Coordinate creative production with designers, video editors, and other specialists involved.
📊 Testing and Analysis
❇️ Test the same scripts and creative angles with different creators to assess how delivery affects performance.
❇️ Review which ideas, video openings, and formats worked each week, and use those insights to plan the next week’s content.
❇️ Analyze hook rate, hold rate, CTR, CPA, and ROAS to identify which creatives should be improved, scaled, or stopped.
🔍 What Matters to Us
✅ Experience creating content for dietary supplement brands and working with the US market.
✅ Experience creating performance-focused creatives for DTC, e-commerce, or paid social advertising.
✅ Excellent written English and the ability to turn audience research into concise, persuasive scripts and copy.
✅ Understanding of content for different funnel stages: TOF, MOF, and BOF.
✅ Knowledge of advertising restrictions for supplements: permitted product claims, required disclaimers, #ad disclosures, and the prohibition on presenting AI avatars as real customers.
✅ Experience working with UGC creators, including writing briefs, giving feedback, and coordinating multiple tasks at once.
✅ Independence, attention to detail, and ownership of creative results.
➕ Nice to Have
🔹 Experience with brands in the health or wellness space.
🔹 Experience using Meta Ad Library, TikTok Creative Center, and ad research tools.
🔹 Experience writing scripts for AI videos and working with AI avatars.
🔹 Basic understanding of Meta Ads Manager and creative performance metrics.
🔹 Experience with Amazon product listings and review analysis tools, including Shulex.
🚀 If you know how to find strong ideas through research, turn them into ad creatives, and improve performance based on data, we’d love to hear from you. Apply now!