Senior PPC / Paid Media Specialist

👉 42DM is a global B2B marketing agency for tech businesses. Founded in 2016, we’ve delivered 250+ projects for international clients like Payoneer, Roland Berger, and Lumin. We focus exclusively on B2B tech, driving results in inbound marketing, demand generation, ABM, and MarTech & GenAI.

We are looking for a Senior PPC / Paid Media Specialist to own client accounts end-to-end, from research and planning through launch, optimization, and reporting. You'll diagnose performance problems across the full path from search intent to sales outcomes, turn findings into prioritized actions, and execute them with clear quality checks.

Key Responsibilities

• Lead Google Ads execution and run LinkedIn Ads and Meta Ads campaigns for B2B acquisition.
• Diagnose the path from search intent to landing page, tracking, lead quality and sales outcomes.
• Build forecasts and budget plans with clear assumptions and success criteria.
• QA accounts before launch and keep an auditable change log.
• Explain findings and trade-offs to clients and project managers, and support teammates through account reviews and checklists.

Must-Have Requirements

• 5+ years of hands-on paid media experience, including independent ownership of B2B services or SaaS accounts with long sales cycles.
• Advanced Google Ads skills: search intent, campaign structure, bidding, negatives, conversion goals and budget control.
• Hands-on GA4 and GTM, including tracing a lead from ad click to the CRM.
• Lead quality and pipeline analysis from CRM data (HubSpot preferred), with an understanding of attribution limits and offline conversion imports.
• Practical LinkedIn Ads experience and working knowledge of Meta Ads.
• Advanced English (C1), written and spoken, for client-facing work.

Nice-to-Have

• Experience with Microsoft Ads, YouTube / Demand Gen or Reddit Ads.
• Hands-on CRO testing.
• Agency or consultancy delivery experience.
• Practical workflow automation with a human review step.

Compensation & Benefits

• Competitive compensation package.
• Fully remote setup with adaptable hours.
• Paid vacation, sick days, and company-wide holidays (with floating days included).
• Professional growth opportunities (HubSpot Academy, trainings, external courses upon approval).
• Company-provided equipment (computer and key resources).

Why Join 42DM

• Dynamic projects in tier-1 tech markets, delivering measurable global impact.
• Certified HubSpot partner agency collaborating with international clients and innovative B2B tech companies.
• Multicultural team working globally with openness and trust.
• Flat structure and clear processes, without unnecessary bureaucracy.
• Strong focus on social responsibility, supporting volunteering initiatives and charitable causes, with a commitment to Ukraine.

Candidate Journey

⭕ HR Interview → ⭕ Tech Interview → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together!

🌐 Learn more: 42dm.net