42DM

👉 42DM is a global B2B marketing agency for tech businesses. Founded in 2016, we’ve delivered 250+ projects for international clients like Payoneer, Roland Berger, and Lumin. We focus exclusively on B2B tech, driving results in inbound marketing, demand generation, ABM, and MarTech & GenAI.

We are looking for a Senior PPC / Paid Media Specialist to own client accounts end-to-end, from research and planning through launch, optimization, and reporting. You'll diagnose performance problems across the full path from search intent to sales outcomes, turn findings into prioritized actions, and execute them with clear quality checks.

Key Responsibilities

• Lead Google Ads execution and run LinkedIn Ads and Meta Ads campaigns for B2B acquisition.
• Diagnose the path from search intent to landing page, tracking, lead quality and sales outcomes.
• Build forecasts and budget plans with clear assumptions and success criteria.
• QA accounts before launch and keep an auditable change log.
• Explain findings and trade-offs to clients and project managers, and support teammates through account reviews and checklists.

Must-Have Requirements

• 5+ years of hands-on paid media experience, including independent ownership of B2B services or SaaS accounts with long sales cycles.
• Advanced Google Ads skills: search intent, campaign structure, bidding, negatives, conversion goals and budget control.
• Hands-on GA4 and GTM, including tracing a lead from ad click to the CRM.
• Lead quality and pipeline analysis from CRM data (HubSpot preferred), with an understanding of attribution limits and offline conversion imports.
• Practical LinkedIn Ads experience and working knowledge of Meta Ads.
• Advanced English (C1), written and spoken, for client-facing work.

Nice-to-Have

• Experience with Microsoft Ads, YouTube / Demand Gen or Reddit Ads.
• Hands-on CRO testing.
• Agency or consultancy delivery experience.
• Practical workflow automation with a human review step.

Compensation & Benefits

• Competitive compensation package.
• Fully remote setup with adaptable hours.
• Paid vacation, sick days, and company-wide holidays (with floating days included).
• Professional growth opportunities (HubSpot Academy, trainings, external courses upon approval).
• Company-provided equipment (computer and key resources).

Why Join 42DM

• Dynamic projects in tier-1 tech markets, delivering measurable global impact.
• Certified HubSpot partner agency collaborating with international clients and innovative B2B tech companies.
• Multicultural team working globally with openness and trust.
• Flat structure and clear processes, without unnecessary bureaucracy.
• Strong focus on social responsibility, supporting volunteering initiatives and charitable causes, with a commitment to Ukraine.

Candidate Journey

⭕ HR Interview → ⭕ Tech Interview → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together!

🌐 Learn more: 42dm.net

👉 42DM is a global B2B marketing agency for tech businesses. Founded in 2016, we’ve delivered 250+ projects for international clients like Payoneer, Roland Berger, and Lumin. We focus exclusively on B2B tech, driving results in inbound marketing, demand generation, ABM, and MarTech & GenAI.

We are looking for a creative and motivated person to join our team as a Senior Marketing Automation Specialist.

Key Responsibilities:

• Develop, implement, and manage marketing automation workflows across various platforms (e.g., HubSpot, Marketo, Pardot, etc) to support lead generation, nurturing, and customer retention.
• Set up and manage CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, etc), including data segmentation, property management, and pipeline configuration.
• Create complex workflows using tools like Make.com and Zapier to connect your services and trigger actions based on specific conditions.
• Craft personalized email campaigns, set up lead scoring, manage webinars, and build automation using platforms such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp, SendPulse etc.
• Design, build and maintain AI-assisted marketing workflows, for example lead research, enrichment, scoring and routing, using HubSpot AI agents and tools like Make or n8n.
• Integrate LLMs into automation scenarios and iterate on prompts and outputs to keep results reliable and on brand.
• Implement and maintain tracking and analytics using GTM and UTM parameters for campaign performance measurement.
• Monitor and analyze marketing KPIs using tools like Google Looker Studio (Data Studio) to generate dashboards and performance reports for internal use and client presentations.
• Set up cold email outreach systems, ensuring compliance with data protection regulations (e.g., CAN-SPAM, GDPR, CCPA).
• Support integration of marketing platforms with third-party tools and data sources via API connections.
• Collaborate cross-functionally with designers, copywriters, and marketers to create and refine automated campaigns that align with business objectives.

Must-Have Requirements:

• 3+ years of commercial experience in marketing automation, email marketing, or web analytics.
• Experience managing CRM platforms: HubSpot, Salesforce, Pipedrive, Zoho.
• Proficient in Excel/Google Sheets (functions, formulas, pivot tables, merging sheets, etc.).
• Basic experience with Google Tag Manager (event tracking, conversion tracking, tag implementation).
• Full-cycle email marketing experience: audience creation, content creation, email design/development (drag-n-drop or custom), automation setup, and result analysis.
• Experience with process automation tools (e.g., Make, Zapier).
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid, ActiveCampaign).
• Experience with UTM tracking and campaign performance measurement.

Nice to Have Requirements:

• Experience with GA4: basic setup, custom events, custom reporting.
• Experience with cold email outreach setup.
• Basic knowledge of JavaScript for tracking/troubleshooting.
• Basic experience with web scraping.
• Experience with Google Looker Studio (Data Studio) – dashboards and reports.
• Familiarity with lead scoring, segmentation, and nurture campaigns.
• Understanding of CRO principles and best practices.
• Experience with chatbot automation (Drift, Intercom, ManyChat, Tidio, Chatfuel).
• Experience with SQL and/or BigQuery for data analysis.
• Understanding of custom attribution models and customer journey analysis.
• Experience with API integrations for marketing automation tools.

Compensation & Benefits

• Competitive compensation package
• Fully remote setup with adaptable hours, with the possibility of hybrid collaboration in part if desired
• Paid vacation, sick days, and company-wide holidays (with floating days included)
• Professional growth opportunities (HubSpot Academy, trainings, external courses upon approval)
• Company-provided equipment (computer and key resources)

Why Join 42DM

• Dynamic projects in tier-1 tech markets, delivering measurable global impact
• Certified HubSpot partner agency collaborating with international clients and innovative B2B tech companies
• Multicultural team working globally with openness and trust
• Flat structure and clear processes, without unnecessary bureaucracy
• Strong focus on social responsibility, supporting volunteering initiatives and charitable causes, with a commitment to Ukraine

Candidate Journey

⭕ HR Interview → ⭕ Tech Interview  → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together!

🌐 Learn more: 42dm.net

We are looking for a Senior SEO & AEO Specialist who will own organic and AI-search visibility for B2B SaaS and tech brands – in Google and in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. The role is hands-on and strategic: technical SEO, content clusters built to be cited by LLMs, off-page authority, and the tooling and AI workflows that make it all scale.

Key Responsibilities: 

AEO / GEO – AI search visibility

• Build and run AI visibility strategy: prompt sets, share of voice and citation tracking across ChatGPT, Perplexity, Gemini, Claude and AI Overviews
• Build SEO strategy which will include technical seo, off-page and on-page plans and prognosis 
• Benchmark brand presence vs competitors in LLM answers and turn gaps into content, PR and off-page actions
• Optimize pages for extraction and citation: answer-first structure, entities, FAQs, comparison and glossary pages, schema
• Define AEO KPIs – citation rate, prompt coverage, AI referral traffic, branded search lift – and report them to stakeholders

Technical SEO

• Run technical audits and health checks: crawlability, indexation, rendering, Core Web Vitals, internal linking
• SEO support for site migrations with redirect mapping  and recovery plans
• Implement and validate structured data (FAQ, Organization, Product, Article, Breadcrumb)

Content strategy

• Build topic clusters and content gap analyses against named competitors
• Plan landing pages, programmatic page sets, content ecosystems  and editorial calendars by intent and funnel stage
• Write briefs and review content for SEO, AEO and E-E-A-T; supervise AI-assisted production

Off-page and authority

• Plan link building and digital PR outreach; 
• Use third-party channels (YouTube, review sites, communities) to strengthen brand signals LLMs rely on together with the responsible team

Data, tooling and AI workflows

• Build SEO tools and automations on APIs (DataForSEO, Ahrefs) – competitor intelligence, rank and visibility tracking
• Design reusable AI/LLM workflows (Claude, ChatGPT) for audits, briefs, schema and reporting

Client and team

• Own strategy for a portfolio of 3-5 accounts, present roadmaps, results and recommend budgets together with project managers
• Maintain and improve AI delivery processes

Must-Have Requirements:

• 4+ years of hands-on SEO, incl. 1+ years in an agency or multi-client setup
• Proven AEO/GEO results: AI citations or LLM share of voice gained, with numbers
• Working knowledge of technical SEO: website architecture, Core Web Vitals, schema, migrations
• B2B SaaS / tech experience in English-speaking markets (US, UK, EU)
• Can turn data into a prioritized roadmap and defend it to C-level and engineering

• English B2 (Upper-Intermediate) or higher – client calls, written strategy, briefs and reports in English

   

Nice to Have Requirements:

• Experience with AI visibility platforms (Profound, Otterly, Gumshoe, Ahrefs Brand Radar)
• LinkedIn/YouTube outreach and influencer-relations experience
• Built repeatable AI/LLM workflows or skills for SEO production
• Programmatic SEO and international / multi-location SEO
• A portfolio of case studies with before/after traffic, citations and pipeline impact

Compensation & Benefits

• Competitive compensation package (salary range provided in the offer)
• Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
• Paid time off — vacation, sick days, and company-wide holidays.
• Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
• Company-provided equipment — including computer and key resources.
• Performance bonus — recognition tied to results and contribution

Mindset We Value (Our Culture)

• Stay Curious and Always Learning: You eagerly explore new technologies, find fresh solutions, and stay ahead of trends.
• Lead with Energy and Purpose: You bring ambition, bold thinking, and inspire others through impactful decisions.
• Own Your Impact: You take full responsibility for outcomes, balancing priorities and consistently delivering results.
• Place Clients at the Heart: You build trust, anticipate client needs, and exceed expectations.
• Communicate with Clarity: You collaborate openly, ensuring clear, effective communication.
• Embrace Change with Agility: You adapt quickly in dynamic environments and make thoughtful decisions under uncertainty.
• Act with Empathy & Integrity: You foster trust, act transparently, and treat others with respect and honesty.

Why Join 42DM?

• We run dynamic projects in tier-1 tech markets, delivering measurable global impact.
• As a certified HubSpot partner agency, we collaborate with international clients and innovative companies in the B2B tech sector.
• We are a multicultural team, collaborating globally with openness and trust.
• Flat structure and clear processes, without unnecessary bureaucracy.
• We value social responsibility, supporting volunteering initiatives and contributing to charitable causes, with a strong commitment to Ukraine

We are looking for a Senior SEO & AEO Specialist who will own organic and AI-search visibility for B2B SaaS and tech brands – in Google and in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. The role is hands-on and strategic: technical SEO, content clusters built to be cited by LLMs, off-page authority, and the tooling and AI workflows that make it all scale.

Key Responsibilities: 

AEO / GEO – AI search visibility

• Build and run AI visibility strategy: prompt sets, share of voice and citation tracking across ChatGPT, Perplexity, Gemini, Claude and AI Overviews
• Build SEO strategy which will include technical seo, off-page and on-page plans and prognosis 
• Benchmark brand presence vs competitors in LLM answers and turn gaps into content, PR and off-page actions
• Optimize pages for extraction and citation: answer-first structure, entities, FAQs, comparison and glossary pages, schema
• Define AEO KPIs – citation rate, prompt coverage, AI referral traffic, branded search lift – and report them to stakeholders

Technical SEO

• Run technical audits and health checks: crawlability, indexation, rendering, Core Web Vitals, internal linking
• SEO support for site migrations with redirect mapping  and recovery plans
• Implement and validate structured data (FAQ, Organization, Product, Article, Breadcrumb)

Content strategy

• Build topic clusters and content gap analyses against named competitors
• Plan landing pages, programmatic page sets, content ecosystems  and editorial calendars by intent and funnel stage
• Write briefs and review content for SEO, AEO and E-E-A-T; supervise AI-assisted production

Off-page and authority

• Plan link building and digital PR outreach; 
• Use third-party channels (YouTube, review sites, communities) to strengthen brand signals LLMs rely on together with the responsible team

Data, tooling and AI workflows

• Build SEO tools and automations on APIs (DataForSEO, Ahrefs) – competitor intelligence, rank and visibility tracking
• Design reusable AI/LLM workflows (Claude, ChatGPT) for audits, briefs, schema and reporting

Client and team

• Own strategy for a portfolio of 3-5 accounts, present roadmaps, results and recommend budgets together with project managers
• Maintain and improve AI delivery processes

Must-Have Requirements:

• 4+ years of hands-on SEO, incl. 1+ years in an agency or multi-client setup
• Proven AEO/GEO results: AI citations or LLM share of voice gained, with numbers
• Working knowledge of technical SEO: website architecture, Core Web Vitals, schema, migrations
• B2B SaaS / tech experience in English-speaking markets (US, UK, EU)
• Can turn data into a prioritized roadmap and defend it to C-level and engineering
• English B2 (Upper-Intermediate) or higher – client calls, written strategy, briefs and reports in English

Nice to Have Requirements:

• Experience with AI visibility platforms (Profound, Otterly, Gumshoe, Ahrefs Brand Radar)
• LinkedIn/YouTube outreach and influencer-relations experience
• Built repeatable AI/LLM workflows or skills for SEO production
• Programmatic SEO and international / multi-location SEO
• A portfolio of case studies with before/after traffic, citations and pipeline impact

Compensation & Benefits

• Competitive compensation package (salary range provided in the offer)
• Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
• Paid time off — vacation, sick days, and company-wide holidays.
• Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
• Company-provided equipment — including computer and key resources.
• Performance bonus — recognition tied to results and contribution

Mindset We Value (Our Culture)

• Stay Curious and Always Learning: You eagerly explore new technologies, find fresh solutions, and stay ahead of trends.
• Lead with Energy and Purpose: You bring ambition, bold thinking, and inspire others through impactful decisions.
• Own Your Impact: You take full responsibility for outcomes, balancing priorities and consistently delivering results.
• Place Clients at the Heart: You build trust, anticipate client needs, and exceed expectations.
• Communicate with Clarity: You collaborate openly, ensuring clear, effective communication.
• Embrace Change with Agility: You adapt quickly in dynamic environments and make thoughtful decisions under uncertainty.
• Act with Empathy & Integrity: You foster trust, act transparently, and treat others with respect and honesty.

Why Join 42DM?

• We run dynamic projects in tier-1 tech markets, delivering measurable global impact.
• As a certified HubSpot partner agency, we collaborate with international clients and innovative companies in the B2B tech sector.
• We are a multicultural team, collaborating globally with openness and trust.
• Flat structure and clear processes, without unnecessary bureaucracy.
• We value social responsibility, supporting volunteering initiatives and contributing to charitable causes, with a strong commitment to Ukraine

Candidate Journey

⭕ HR Interview → ⭕ Tech Interview → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together! 

🌐Learn more about us: 42dm.net

⭕ HR Interview → ⭕ Tech Interview → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together! 

🌐Learn more about us: 42dm.net

We are looking for a Marketing Project Manager who will own and coordinate full-funnel marketing programs for B2B tech clients. Programs may include inbound and content-led growth, paid acquisition, ABM engagement, lifecycle nurture, and omnichannel campaign execution.

This role combines client ownership, cross-channel performance analysis, alignment of positioning and messaging, and delivery coordination. Our clients (cybersecurity, AI, SaaS, automation, enterprise software) operate in competitive markets where consistent pipeline growth and brand clarity are critical. You will manage multi-channel programs that generate qualified conversations, support SQL creation, and drive revenue growth.

This is a client-facing, strategy-and-execution role combining program management, performance analysis, hypothesis-driven optimization, and cross-functional coordination. You will be hands-on in planning, reporting, and messaging strategy, and will lead specialists for execution across channels depending on client scope.

Key Responsibilities: 

Marketing Strategy, Positioning & Planning

• Develop and manage multi-channel marketing programs aligned with client revenue and pipeline goals.
• Own positioning and messaging work: define or refine value propositions, ICP-specific messaging frameworks, and competitive differentiation narratives.
• Translate positioning into channel-level briefs ensuring consistent message across paid, organic, email, ABM, and social.
• Audit CRM and funnel data to validate ICP segments, identify conversion bottlenecks, and align program priorities with pipeline reality.
• Build structured program roadmaps across inbound, paid, ABM, lifecycle, and content channels.
• Define and test offers by segment (webinars, assessments, demos, reports) and map them to funnel stage.

Program Build, Activation & Coordination

• Translate strategy into a program brief: ICP, offer, messaging, channels, funnel steps, assets, SLAs, and measurement plan.
• Coordinate end-to-end conversion paths: landing pages, forms, email nurture flows, retargeting, and sales handoff.
• Manage execution across omnichannel programs, including:
  • Paid media (LinkedIn, Google, Meta)
  • SEO and content-led inbound
  • Email marketing and lifecycle flows
  • ABM and account engagement
  • Landing page and funnel CRO initiatives
• Own timelines, deliverable quality, resource allocation, and dependency management across the delivery team.
• Ensure messaging consistency across all channels, aligning with value propositions, buyer intent, and segment context.
• Maintain an experiment backlog with hypotheses, priority, expected impact, and learnings.

Performance Analysis & Hypothesis Development

• Build and own a cross-channel performance view: analyze traffic, lead, MQL, SQL, and pipeline data across all active channels.
• Develop data-driven hypotheses on what is working, what is underperforming, and where growth opportunities exist across SEO, paid, email, ABM, and emerging channels.
• Track and actively work to grow traffic and conversions from AI-driven sources (ChatGPT, Perplexity, Google AI Overviews, and similar); treat AI visibility as a measurable channel with its own KPIs.
• Identify funnel bottlenecks and propose specific optimization initiatives across targeting, offer, messaging, conversion, and follow-up.
• Own UTM governance and channel taxonomy; ensure tracking consistency across all programs.
• Own dashboard development and reporting cadence (weekly performance readouts and monthly pipeline reviews).
• Ensure a practical attribution approach per client maturity, document limitations, and maintain consistent measurement.

Client Communication & Ownership

• Act as the primary client contact for marketing programs.
• Present program plans, performance updates, insights, and optimization strategies in a structured, business-focused way.
• Translate data into clear recommendations aligned with client KPIs and commercial goals.
• Manage expectations while proactively identifying growth opportunities and risks.

Project & Cross-Functional Coordination

• Manage timelines and ensure deliverables meet scope, quality standards, and deadlines.
• Allocate and coordinate internal resources (PPC specialists, SEO specialists, designers, copywriters, marketing automation specialists).
• Ensure clear briefs, structured task roadmaps, and ownership across the delivery team.
• Identify operational bottlenecks and maintain workflow momentum.

Performance & Continuous Improvement

• Track and improve program performance across CPL, CPA, MQL-to-SQL conversion, cost per SQL, cost per opportunity, and pipeline contribution.
• Prepare structured monthly reports with actionable insights, decisions, and next experiments.

• Stay current on AI-driven advertising tools, AEO trends, automation, and performance optimization approaches.

   

Must-Have Requirements:

• 5+ years of experience in B2B digital marketing or performance marketing, ideally in an agency environment.
• Experience working with B2B tech clients.
• Strong understanding of full-funnel marketing and pipeline-driven KPIs.
• Hands-on experience managing multi-channel programs including paid, inbound, email, and content channels.
• Experience developing or executing positioning and messaging frameworks for B2B audiences.
• Ability to analyze cross-channel performance, identify patterns, and build structured optimization hypotheses.
• CRM analytics skills in HubSpot and/or Salesforce (funnels, segmentation, campaign reporting).
• Ability to connect program performance to SQL and pipeline outcomes (sourced and influenced).
• Experience with project management tools (ActiveCollab, Monday.com, Asana, Jira, or similar).
• Strong analytical mindset and comfort working with imperfect data.
• Experience managing multiple projects and priorities simultaneously.
• Experience coordinating cross-functional teams.
• Confident client-facing communication skills.
• Professional written and verbal English communication skills.
• Proactive, structured, and results-oriented approach.

Nice to Have Requirements:

• Proven track record of growing traffic or conversions from AI-driven search sources (AI Overviews, ChatGPT, Perplexity, or similar).
• Familiarity with AEO and AI visibility tools (AmIonAI, ScrunchAI, Profound, or equivalents).
• Familiarity with data enrichment tools (Apollo, ZoomInfo, Clay, or equivalents).
• Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks, or equivalents).
• Experience with GA4 and dashboarding tools (Looker Studio or similar).
• Experience with webinar program operations.

Compensation & Benefits

• Competitive compensation package (salary range provided in the offer)
• Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
• Paid time off — vacation, sick days, and company-wide holidays.
• Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
• Company-provided equipment — including laptop and key resources.
• Performance bonus — recognition tied to results and contribution

Mindset We Value (Our Culture)

• Stay Curious and Always Learning: You eagerly explore new technologies, find fresh solutions, and stay ahead of trends.
• Lead with Energy and Purpose: You bring ambition, bold thinking, and inspire others through impactful decisions.
• Own Your Impact: You take full responsibility for outcomes, balancing priorities and consistently delivering results.
• Place Clients at the Heart: You build trust, anticipate client needs, and exceed expectations.
• Communicate with Clarity: You collaborate openly, ensuring clear, effective communication.
• Embrace Change with Agility: You adapt quickly in dynamic environments and make thoughtful decisions under uncertainty.
• Act with Empathy & Integrity: You foster trust, act transparently, and treat others with respect and honesty.

Why Join 42DM?

• We run dynamic projects in tier-1 tech markets, delivering measurable global impact.
• As a certified HubSpot partner agency, we collaborate with international clients and innovative companies in the B2B tech sector.
• We are a multicultural team, collaborating globally with openness and trust.
• Flat structure and clear processes, without unnecessary bureaucracy.
• We value social responsibility, supporting volunteering initiatives and contributing to charitable causes, with a strong commitment to Ukraine

Candidate Journey

⭕ HR Interview → ⭕ Interview with Team Lead → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together!