Chief Operating Officer, Amazon

VitaUp is building a supplements and wellness brand across Amazon US and EU. We operate in one of the most competitive categories on the marketplace and are preparing for our next stage of growth.

We are looking for a Chief Operating Officer, Amazon to lead the operational side of VitaUp’s Amazon business and build the systems, processes, and infrastructure needed to scale it efficiently and reliably.

This role connects strategy with day-to-day execution. You will oversee demand and inventory planning, supply chain and logistics coordination, operating processes, business performance, and team execution. You should understand how Amazon businesses work and know how to keep operations running smoothly across multiple markets.

Working directly with the founders, you will help ensure our products stay available, decisions are driven by data, and our operating model can support continued growth.

What You’ll Own

You will be accountable for the operational performance of VitaUp’s Amazon business across the US and EU, including:

• Demand, sales, and inventory planning
• Supply chain management, from production and supplier coordination to delivery into Amazon fulfillment centers
• Product availability, inventory levels, and the prevention of stockouts and excess inventory
• Logistics coordination with 3PLs, freight providers, and other partners
• Shipment planning based on seasonality, product launches, and sales velocity
• Building and improving operational processes, controls, and reporting
• Monitoring key business metrics and resolving operational issues before they affect performance
• Managing operating budgets and the economics of logistics and inventory
• Coordinating with marketing, PPC, content, analytics, and product teams to align sales plans with operational capacity
• Managing account, listing, and marketplace risks, including requirements specific to the supplements category
• Developing the team and establishing clear ownership across functions
• Supporting product launches and expansion into new markets

What Success Looks Like

• Products remain available, with stockout and excess inventory risks under control.
• Forecasting, purchasing, and shipments are data-driven and aligned with commercial plans.
• Operating costs and inventory economics are visible and well managed.
• Processes and responsibilities are clear and support the team as the business grows.
• Operational issues are identified early and resolved systematically.
• The business can scale across the US and EU while maintaining reliable execution.

What We’re Looking For

Amazon Operations Experience

• You have experience managing operations for an Amazon brand or product portfolio.
• You understand how sales, forecasting, inventory, purchasing, shipments, and profitability connect.
• You have personally built or improved processes that helped a business scale.

• You can share specific examples of the problems you solved, the decisions you made, and the results you achieved.

   

Logistics and Supply Chain

• You have experience with inventory and shipment planning, production coordination, or supplier management.
• You can manage logistics partners and oversee delivery timelines, costs, and service quality.
• You understand the requirements of shipping into Amazon fulfillment centers and operating across multiple markets.
• You know how to balance product availability, operating costs, and working capital.

Analytical and Commercial Thinking

You are confident working with business metrics and making decisions based on data. You understand how operational decisions affect revenue, margin, and cash flow, and can evaluate logistics costs, inventory turnover, sales forecasts, and SKU economics.

Process and Team Leadership

• You can bring structure to a fast-moving environment and build processes people will actually use.
• You have experience leading a team or coordinating work across multiple functions.
• You are proactive, detail-oriented, and willing to get hands-on when complex issues need to be solved.

Amazon and Supplements Knowledge

• You are familiar with Seller Central and Amazon’s operational workflows.
• You understand account health, listing requirements, and marketplace policies for health and supplement products.
• Knowledge of FDA/FTC requirements and Amazon policies for supplement content and claims is a plus.

Tools

Experience with Seller Central, inventory planning and forecasting tools, analytics platforms, and profitability tracking systems is an advantage. Familiarity with Sellerboard, Helium 10, or DataDive is also useful.

What We Offer

• A key leadership role with direct influence on VitaUp’s operations and growth.
• Ownership of Amazon operations across the US and EU.
• Direct collaboration with the founders and involvement in important business decisions.
• The opportunity to build the processes and infrastructure needed for the next stage of growth.
• An established operational foundation and products with proven demand.
• A remote-first environment with flexibility and a high level of autonomy.
• Competitive USD-based compensation with performance-driven upside.

If you know how to turn growth plans into a reliable operating system and have experience running Amazon operations in the supplements category, we’d love to hear from you.

Please send your CV and briefly describe the brands or Amazon businesses you have managed operationally, including the processes you built and the results you achieved.