Native Ads Team Lead (Taboola / Outbrain)

Ever wanted to take ownership of an entire Native Ads direction rather than just manage individual campaigns?

To lead a team of media buyers, build scaling strategies, manage significant advertising budgets, and directly influence business growth?

Where your expertise goes beyond campaign optimization - shaping processes, developing people, and turning traffic into predictable revenue?

If you have a strong background in Native Advertising, proven leadership experience, and know how to scale campaigns profitably, this role is for you.

About the Company

We are an international performance marketing company focused on scaling paid traffic and driving measurable business growth across global markets.

We don't chase vanity metrics. We build performance systems that generate sustainable revenue.

Our team works across multiple traffic sources, verticals, and markets, combining data-driven decisions, strong execution, and continuous optimization.
 

The Role

We're looking for an experienced Native Ads Team Lead with a strong hands-on background in platforms like Taboola and Outbrain.

This is a leadership role for someone who understands Native Advertising from the inside, has successfully managed substantial advertising budgets, and knows how to build and lead a high-performing team.

You will take ownership of the Native Ads direction, develop scaling strategies, oversee campaign performance, and ensure the team consistently meets business and profitability targets.

We expect you to be both a strategic thinker and a hands-on leader who can step into campaign management whenever needed.
 

What You'll Do

Lead & Develop the Team

• Lead, mentor, and develop a team of Native Ads Media Buyers.
• Set performance goals, monitor individual and team results.
• Establish clear workflows, processes, and performance standards.
• Help team members improve campaign management and optimization skills.
• Build a culture of accountability, ownership, and data-driven decision-making.

Own Strategy & Scaling

• Develop and execute Native Ads growth strategies across Taboola and Outbrain.
• Identify new opportunities for traffic acquisition and profitable scaling.
• Plan and manage advertising budgets, ensuring efficient allocation of resources.
• Drive expansion into new geographies, verticals, and traffic opportunities.
• Take ownership of the overall performance and profitability of the Native Ads direction.

Oversee Campaign Performance

• Monitor key metrics: CTR, CPC, CPA, ROI, and revenue.
• Analyze campaign performance and identify areas for improvement.
• Ensure campaigns meet profitability targets and scaling objectives.
• Oversee creative testing, targeting, funnels, and optimization strategies.
• Make strategic decisions on budget allocation and campaign scaling.

Drive Cross-Team Collaboration

• Work closely with copywriters, designers, analysts, and other marketing teams.
• Improve communication and coordination between teams.
• Ensure alignment between traffic acquisition, funnel performance, and business objectives.
   

What You Bring

• Strong Native Ads Experience: Proven hands-on experience with Taboola and Outbrain.
• Leadership Background: Previous experience leading or managing a team of Media Buyers.
• Budget Management: Experience managing and scaling substantial advertising budgets (ideally 50K–100K+ per month or more).
• Performance Expertise: Strong understanding of ROI, CPA, CPC, CTR, revenue, and campaign profitability.
• Scaling Experience: A track record of successfully scaling Native Ads campaigns across different markets and verticals.
• Strategic Thinking: Ability to develop growth strategies, allocate budgets, and make decisions based on data.
• Hands-on Approach: Willingness to stay close to campaign performance and understand operational details.
• Leadership & Communication: Ability to motivate a team, manage priorities, and drive results.
• English: Good working proficiency for communication within an international team.
   

What You Get

• Leadership & Ownership: Take responsibility for the Native Ads direction and influence its growth.
• Real Scale: Work with substantial advertising budgets and opportunities to expand into new markets.
• Decision-Making Autonomy: Shape strategies, processes, and team development.
• Performance-Driven Environment: Work with a team focused on measurable results, revenue, and profitability.
• International Team: Collaborate with professionals across different markets and geographies.
   

Ready to Lead and Scale Native Ads?

If you're ready to take ownership of a Native Ads team, build effective scaling strategies, and drive measurable business growth.
 

👉 Apply now and take your Native Ads expertise to the next level.