Senior Media Buyer

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We're looking for a Senior Media Buyer

Responsibilities

• Plan, launch, manage, and scale paid advertising campaigns across Meta Ads and/or Google Ads.
• Develop and test advertising strategies, audiences, creatives, and acquisition funnels.
• Manage advertising budgets and continuously optimize campaign performance.
• Drive B2B lead generation with a strong focus on lead quality, conversion rates, and acquisition efficiency.
• Analyze campaign performance, identify growth opportunities, and scale successful approaches.
• Set up, monitor, and optimize conversion tracking and marketing analytics.
• Monitor key performance metrics, including CPL, CPA, CAC, CR, ROI, and ROAS.
• Collaborate with internal teams to improve campaign performance and lead generation results.

Requirements

• Proven hands-on experience in B2B Lead Generation within iGaming or other high-risk industries (mandatory).
• Strong practical experience managing paid advertising campaigns through Meta Ads and/or Google Ads.
• Experience independently managing substantial monthly advertising budgets.
• Solid understanding of performance marketing, campaign optimization, and scaling strategies.
• Hands-on experience setting up and managing conversion tracking and analytics tools, such as GA4, Google Tag Manager, Meta Pixel, and Conversion API.
• Strong analytical skills and the ability to make data-driven decisions.
• Understanding of key performance metrics and B2B lead generation funnels.
• Ability to work independently, manage priorities, and take ownership of campaign results.

Nice to Have

• Experience running advertising campaigns across multiple international GEOs.
• Experience with additional advertising platforms, such as LinkedIn Ads or TikTok Ads.
• Experience integrating advertising platforms with CRM systems.
• Knowledge of offline conversion tracking, attribution models, and advanced analytics.
• Experience optimizing campaigns based on lead quality and downstream conversion data.

What We Offer

• Full-time opportunity within an international business group.
• Opportunity to work on challenging performance marketing projects.
• Exposure to international markets and diverse acquisition strategies.
• Opportunities for professional growth and development.
• Competitive compensation based on experience, expertise, and location.