Influencer Marketing Manager

We connect visionary iGaming companies with the industry’s brightest minds, delivering solutions that go beyond the ordinary. From marketing and R&D to technology, VIP customer experience, and data analytics, we handpick talent that empowers businesses to excel on a global stage. We don’t just fill positions, we build partnerships that elevate careers and drive innovation forward.

Responsibilities:

• Manage the full influencer partnership cycle: independently source influencers, conduct cold outreach, build and maintain a personal contact database, and work with the brand’s existing database;
• Negotiate partnership terms and agree on cooperation models (Fixed, CPA, Hybrid);
• Launch and monitor advertising placements;
• Prepare creative briefs and define requirements for advertising integrations and formats;
• Ensure the quality of influencer integrations and compliance with agreed requirements;
• Work with tracking platforms, preferably Keitaro;
• Analyze campaign performance using key metrics such as FTD, CR, Retention, and ROI;
• Develop new creative formats, promotional mechanics, and acquisition funnels;
• Contribute to the development of the influencer marketing strategy;
• Manage partnerships across the main platforms: Telegram (channels, bloggers, sports communities) and Instagram (lifestyle, sports, and betting verticals);

• Explore additional opportunities, including Twitch streamers and brand ambassador partnerships.

   

Requirements:

• 2+ years of experience in Influencer Marketing, preferably in the gambling / betting industry;
• Proven experience independently sourcing and selecting influencers on Telegram and Instagram, conducting cold outreach, and maintaining a contact database;
• Understanding of the Ukrainian and/or CIS markets;
• Experience working with Fixed + KPI, CPA, and Hybrid cooperation models, with a clear understanding of FTD as a key performance metric;
• Experience with tracking platforms, preferably Keitaro, including link and UTM setup, basic postback configuration, and FTD tracking validation;
• Ability to calculate CPA, CR, and ROI, analyze campaign performance, and make data-driven decisions;
• Understanding of the player acquisition funnel, the specifics of the Ukrainian market, and the risks associated with low-quality traffic;
• Experience preparing creative briefs and managing creative production, including developing integration mechanics and testing different formats;
• Strong understanding of Telegram and Instagram: audience quality assessment, engagement rate (ER), fake follower detection, and advertising placement formats;
• Advanced Excel / Google Sheets skills, including working with formulas and spreadsheets and building basic influencer financial models;

• Strong negotiation skills and experience building long-term partner relationships.

   

Nice to Have:

• Experience working with brand ambassadors and managing ambassador partnerships;
• Experience launching streamer projects and working with Twitch;
• Basic Figma skills for creating simple creatives and making adjustments;
• Understanding of compliance requirements and restrictions in the gambling industry;

• Creativity and willingness to test unconventional promotional formats.

   

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance;
• Mental Health Support;
• Sports Activities;
• Language Courses;
• Automotive Services;
• Veterinary Services;
• Home Office Setup Assistance;
• Dental Services;
• Books and Stationery;
• Training Compensation.