Head of Media Buying

Head of Media Buying | ScaleFlow

ScaleFlow is an international performance marketing company specializing in lead generation for B2B and B2C businesses. We help companies acquire customers across the US, Canada, the UK, and European markets, working with various business verticals, including Home Services.

Our expertise lies in building and scaling advertising campaigns, optimizing customer acquisition costs, and delivering a consistent flow of high-quality leads to our partners.

As we continue to expand, we are looking for a Head of Media Buying with proven experience in Tier-1 markets, strong performance marketing expertise, and a strategic approach to advertising operations.

We are seeking a professional who can build and scale media buying operations, define the department’s strategy, lead a team, and drive measurable business results.

Key Responsibilities

• Develop and execute media buying strategies across multiple business verticals.
• Build, lead, and develop a team of media buyers, setting objectives and monitoring performance.
• Oversee the launch, optimization, and scaling of advertising campaigns across Tier-1 GEOs, including the US, Canada, the UK, and Europe.
• Manage advertising budgets, monitor profitability, and track key performance metrics.
• Analyze conversion funnels, test new hypotheses, and identify growth opportunities.
• Establish efficient media buying processes and continuously improve overall department performance.

Requirements

• Proven experience in Media Buying / Performance Marketing, including leadership of a team or department.
• Hands-on experience with Tier-1 GEOs and a successful track record of scaling advertising campaigns.
• Experience across multiple business verticals, with an understanding of customer acquisition strategies for different business models.
• Strong knowledge of CPL, CPA, CAC, ROAS, ROI, and advertising campaign economics.
• Experience managing advertising budgets, building efficient processes, and achieving performance KPIs.
• Strong analytical, leadership, and strategic decision-making skills.

Nice to Have:

• Experience in B2B/B2C lead generation, particularly within Home Services and other service-based industries.
• Experience launching new business verticals and building media buying teams from scratch.

What We Offer

• Opportunity to work with international projects and Tier-1 markets.
• Direct influence on the department’s strategy, development, and business performance.
• Autonomy in decision-making and implementing new initiatives.
• Direct communication with company leadership and minimal bureaucracy.
• Opportunities for professional development and leadership growth.
• Competitive compensation, discussed individually based on experience and results.

We are looking for a leader who combines deep media buying expertise with strategic thinking, can build a high-performing team, and drive sustainable growth across the business.