Digital Marketing Manager

Responsibilities:
 

• Plan, launch, and optimize paid advertising campaigns, with a primary focus on LinkedIn Ads and Facebook Ads 
• Research target audiences and competitors to identify opportunities for campaigns and messaging.
• Create and test advertising copy, creative concepts, and offers tailored to a US B2B audience.
• Run A/B tests across audiences, creatives, and landing pages, evaluate results, and scale successful approaches.
• Manage advertising budgets and optimize cost per qualified lead.
• Track campaign performance, website conversions, and lead quality.
• Identify improvements to landing page messaging and lead capture forms to increase campaign conversions.
• Test additional channels, including Instagram, Threads, and relevant professional communities.
• Use AI tools to support research, content creation, campaign testing, and reporting.
• Work closely with the sales team to assess lead quality and improve targeting and messaging.
• Prepare regular performance reports with clear findings and recommendations.

Requirements:
 

• 3+ years of experience in digital marketing, including B2B IT marketing.
• Experience running campaigns targeting the US market.
• Hands-on experience launching and optimizing LinkedIn Ads and Facebook Ads.
• Understanding of B2B lead generation, the customer journey, and the sales funnel.
• Ability to create effective advertising copy and develop clear creative briefs.
• Experience with A/B testing and campaign performance analysis.
• Experience with Google Analytics, conversion tracking.
• Practical experience using AI tools in everyday marketing tasks.
• Ability to review AI-generated content for accuracy, brand consistency, and relevance to the target audience.
• Strong written English for creating marketing content for a US audience.
• Strong planning skills, a proactive approach, and ownership of results.

Nice to Have:
 

• Experience promoting DevOps, cloud solutions, FinOps or other IT services.
• Experience generating B2B leads through organic social media content and professional communities.
• Familiarity with CRM systems and marketing automation.
• Experience building AI-powered workflows and integrating marketing tools.
• Experience testing new social platforms and developing repeatable lead generation processes.