CRM manager (iGaming)

We’re looking for a CRM Manager to improve player engagement, retention, and reactivation through personalised, data-driven communication across the full player lifecycle.

This is a role for someone who wants to grow in iGaming CRM — someone with a solid foundation in retention mechanics, an analytical mindset, and a hands-on approach to campaign execution. You’ll be the voice that speaks to our players, ensuring they always receive the right message at the right time.

📨 What you’ll be doing

Campaign Setup & Execution

• Set up, launch, and monitor CRM campaigns across all key channels: Email, Push, SMS, and In-App.
• QA all campaign setups before launch: rigorously double-check targeting, links, bonus conditions, and communication logic to ensure a flawless player experience.

Lifecycle & Automation

• Build and maintain trigger-based and automated communication flows.
• Support communication across the main stages of the player lifecycle: onboarding, activation, retention, reactivation, and churn prevention.

Segmentation & Personalisation

• Work deeply with player segmentation to personalise communications and tailor offers for different player cohorts.

Analytics & Optimisation

• Analyse key CRM metrics (Open Rate, CTR, Conversion Rate, Retention, Reactivation, Churn).
• Identify actionable opportunities for improvement and continuously optimise campaign performance.

🎯 What we’re looking for

• 6+ months of experience in Retention or CRM within the iGaming industry.
• Platform experience: Hands-on experience working with CRM platforms such as Customer.io, Smartico, or similar.
• Channel expertise: Solid understanding of main CRM communication channels (Email, Push Notifications, SMS, In-App, and Onsite Messages).
• CRM fundamentals: Basic understanding of player segmentation, personalisation, trigger-based communication, and casino bonus/promotional mechanics.
• Data-driven mindset: Familiarity with key CRM metrics and a strong analytical approach.
• Organisation & focus: High attention to detail and the ability to manage multiple campaigns and tasks simultaneously.
• Confident in Excel / Google Sheets.
• English Intermediate or higher.

⭐ Nice to have

• Experience working with LATAM markets.
• Experience running A/B tests on subject lines, send times, and creatives.
• Basic HTML/CSS knowledge for email formatting.
• Copywriting skills or experience working closely with localization and design teams.

✨ What we offer

• Fully remote with a flexible schedule.
• Hands-on experience across the full CRM stack: campaigns, automation, segmentation, and analytics.
• Direct collaboration with the Bonus, Product, and Analytics teams.
• A fast-moving environment where your campaigns go live quickly and results are visible fast.
• Room to grow your CRM expertise and take on more ownership as the product scales.
• Paid vacation and sick days.
• Probation period: 3 months.