User Acquisition Manager (META)

We expect you are

You’re ready to dive into different challenges and propose a solution. You’re a problem solver with great communication skills, who’re not afraid to take responsibility. You do really care about results and commitment. Bigger challenges — not a problem but an opportunity for you. What is more, you are always in touch with what happens around you so we expect a proactive approach.

Requirements

• 3+ years of performance marketing experience driving user acquisition on Meta, successfully managing monthly budgets of $300,000+.
• Proven experience driving growth for subscription-based B2C mobile apps targeting Western markets, with a focus on Web-to-App funnels across various product lifecycle stages.
• A structured and methodical work style dedicated to rigorous A/B testing, and validating ideas to find the winning formula.
• A data-driven mindset focused on diving deep into metrics, spotting hidden patterns, and translating numbers into strategic decisions.
• High adaptability and the ability to learn quickly to thrive amid uncertainty and rapid changes.

What will you be responsible for

• Setting up, managing, and expanding user acquisition strategies across Meta.
• Analyzing daily KPIs to optimize for revenue goals, evaluating everything from top-of-funnel indicators (CPA, CTR, CR) to in-depth user value metrics (Down-funnel conversion, LTV, ROI).
• Leverage AI-driven martech automations to optimize marketing processes.
• Propose data-driven hypotheses, initiate and manage new creative tests, flow tests — analyze test results, and make changes.

What we offer for your success

• Very warm and friendly working environment and flexible working schedule.
• 20 days off, and 12 sick days paid by the company per year. Paid national holidays.
• Medical insurance, and health protection programs (with COVID-19 and dental coverage).
• Continuous professional development and growth opportunities.